online journalism week 1: "why?"

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Online Journalism week 1 Paul Bradshaw Online Journalism Blog

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Opening lecture in Paul Bradshaw's online journalism class, Feb 2007. Paul is inviting comments and improvements at onlinejournalismblog.com

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Page 1: Online Journalism week 1: "Why?"

Online Journalism week 1

Paul BradshawOnline Journalism Blog

Page 2: Online Journalism week 1: "Why?"

Why?

Page 3: Online Journalism week 1: "Why?"

Do something now

• Set up a blog using blogger or wordpress• Write your first post: Why online

journalism skills are essential in the news industry

• Write like an opinion column – be entertaining, provocative, and informed

• First draft – so just blitz it out and don’t worry about quality (yet)

•20 minutes!

Page 4: Online Journalism week 1: "Why?"

Now, my turn.

Page 5: Online Journalism week 1: "Why?"

Northcliffe

Page 6: Online Journalism week 1: "Why?"

“Fully integrated multi-media newsrooms will soon

be in operation across its titles, with all of its 1,500

journalists writing for both print and online”

Page 7: Online Journalism week 1: "Why?"

Trinity Mirror

Page 8: Online Journalism week 1: "Why?"

“Every morning the journalists

check YouTube and MySpace for our local area"

Page 9: Online Journalism week 1: "Why?"

“web-savvy, who know what RSS is, who can

edit video”

Page 10: Online Journalism week 1: "Why?"

“video journalism courses and multimedia workshops,

attended by over 70 journalists in the North

West before being rolled out across the division”

Page 11: Online Journalism week 1: "Why?"

Blog.

Page 12: Online Journalism week 1: "Why?"

What?

Page 13: Online Journalism week 1: "Why?"

Weblog.

Page 14: Online Journalism week 1: "Why?"

“Pre-surfed web”

Page 15: Online Journalism week 1: "Why?"

Expert analysis

Page 16: Online Journalism week 1: "Why?"

Synthesis

Page 17: Online Journalism week 1: "Why?"

Opinion

Page 18: Online Journalism week 1: "Why?"

When?

Page 19: Online Journalism week 1: "Why?"

1997 (ish)

Page 20: Online Journalism week 1: "Why?"

Why?

Page 21: Online Journalism week 1: "Why?"

Reputation

Page 22: Online Journalism week 1: "Why?"

Contacts

Page 23: Online Journalism week 1: "Why?"

Knowledge

Page 24: Online Journalism week 1: "Why?"

Skill

Page 25: Online Journalism week 1: "Why?"

Who?

Page 26: Online Journalism week 1: "Why?"

Salam Pax

Page 27: Online Journalism week 1: "Why?"

Daily Kos

Page 28: Online Journalism week 1: "Why?"

250,000

Page 29: Online Journalism week 1: "Why?"

Per day

Page 30: Online Journalism week 1: "Why?"

Trent Lott

Page 31: Online Journalism week 1: "Why?"

Rathergate

Page 32: Online Journalism week 1: "Why?"

Guido Fawkes

Page 33: Online Journalism week 1: "Why?"

How?

Page 34: Online Journalism week 1: "Why?"

Regularly

Page 35: Online Journalism week 1: "Why?"

Link

Page 36: Online Journalism week 1: "Why?"

Community

Page 37: Online Journalism week 1: "Why?"

Trackback

Page 38: Online Journalism week 1: "Why?"

Tags

Page 39: Online Journalism week 1: "Why?"
Page 40: Online Journalism week 1: "Why?"

RSS

Page 41: Online Journalism week 1: "Why?"

Make your own newspaper

Go to:• www.Wikio.com - And subscribe to the RSS feed from

http://onlinejournalismblog.wordpress.com/feed/ Try also:• www.google.co.uk/ig • www.Bloglines.com • http://search.blogger.com/ - subscribe to RSS feed of

search• www.Technorati.com • Del.icio.us

Page 42: Online Journalism week 1: "Why?"

Now do it properly

• Edit your post: Why online journalism skills are essential in the news industry

• Research the subject matter• Rewrite your post so that it is informed

and backed up with facts and quotes• Worry about quality – structure, grammar,

spelling, links. Work the intro and the ending.

Page 43: Online Journalism week 1: "Why?"

Directed study (5 hours)

• Keep editing for quality and authority• Build your personal news service and RSS

feeds• Read blogs• Read the reading• Write some more posts