online journalism in 2011
DESCRIPTION
Presentation to the European Economic and Social Committee, January 2011TRANSCRIPT
Paul BradshawMedia consultant and trainerVisiting Professor, City University, LondonMA Course Leader, Birmingham City UniversityPublisher, Online Journalism BlogFounder, Help Me InvestigateTwitter.com/paulbradshaw
Online journalism in 2011: it's not our story
1. Engagement vs scale2. Live multiplatform media3. Big data
Themes
“Window shoppers”
.
source: Ofcom (http://www.ofcom.org.uk/research/cm/icmr08/converge.pdf)
Social: “according to Nielsen, the average UK internet user spent three hours and 40minutes on ‘member community sites’ in September 2008, up 42% on the figure of two hours and 35 minutes for a year previously.” (2.5 mins on newspaper sites - comScore)
Everyblock, Patch & NowPublic bought by US media orgsCNN partners with Outside.InRegional UK press goes hyperlocalGuardian LocalTelegraaf & JV.dk
The hyperlocal hype
News International hard wallNYT free via linksFT freemiumGuardian app subscriptions
Paywalls and velvet ropes
Birmingham City Council refuses access to bloggersWalsall Council likes blogs’ strong presence on social networksSouthwark allow recording of public meetings
Local government culture clashes
“We have an answer for the question posted at 4.02”
.
link
“Each weekday, my computer program goes to the Chicago Police Department's website and gathers all crimes reported in Chicago.”
Adrian Holovaty
“The Tribune’s biggest magnet by far has been its more than three dozen interactive databases, which collectively have drawn three times as many page views as the site’s stories.”
http://bit.ly/dj2dmz
Times film genres
Paul BradshawMedia consultant and trainerVisiting Professor, City University, LondonCourse Leader, MA Online Journalism, Birmingham City UniversityPublisher, Online Journalism BlogLinkedin.com/in/onlinejournalistTwitter.com/paulbradshaw
Questions?(all links at delicious.com/paulb/brussels11)