Online Innovation to grow your business

2 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu

Outline

• Intro

• A mashup world

• Mobile

• Social

• Open

• Culture

What I do?

3 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu

Mashup to get ideas and grow revenue

4 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu

5 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu

Little Guys doing it well

6 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu

The game changer

7 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu

How there is an app for that?

8 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu

Getting Social

9 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu

Social Saving

10 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu

That uses Social

11 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu

12 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu

Social Financial Advice from Amateurs?

13 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu

Open - TShirt Designers and customers

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Open - The smart guys are outside

15 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu

Open - The smart guys are outside

16 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu

Open - I mean really smart

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20th Century Style

18 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu

The map of the internet … a self organising system

19 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu

Why is it so hard for corporates?

• Openness, self organisation and self governance is an alien culture:

• Who owns it?

• Who is in control?

• What are the deliverables?

• How much will we make?

• What happens if someone says something bad/wrong etc?

• Who does …… ?

• Who approves?

20 Ideas at Work – Minimising the cost of evaluation & testing © 2007 Deloitte Touche Tohmatsu

So what are the rules?

• Mashup the invented wheels

• Porous Design

• Think networked design

• Maximise the adaptations and iterations

• Start Somewhere and experiment

• Let it emerge

© Deloitte Touche Tohmatsu, 2007. All rights reserved.

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