online initiatives 021809
Post on 21-Oct-2014
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LIFE Foundation\'s Online InitiativesTRANSCRIPT
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e-Cardse-Cards
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Insurance CategoryInsurance CategoryStandard of ExcellenceStandard of Excellence
Non-Profit CategoryNon-Profit CategoryStandard of ExcellenceStandard of Excellence
IFCA 2008 WinnerIFCA 2008 WinnerAward of ExcellenceAward of Excellence
Website TrafficWebsite Traffic
2008• 315,000 Visits• 1M Page Views
2009 Plans2009 Plans
• Search Engine Optimization
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www.lifehappens.org/youtube
• LIFE has a “Channel” on YouTube with many of our videos and insurance callouts.
• 103,000 Video Views
• 10,000 Channel Visits
• 79 Subscribers
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www.lifehappens.org/facebook
• LIFE has a “Group” on Facebook called LIFE Happens
• Focuses on planning for the unexpected
• LIFE Lessons Kids invited
• 590 Group Members
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www.lifehappens.org/ecards
• 3,700 eCards sent in 2008
• 2,000 eCards sent in 2009
• Valentine’s Day eCards accounted for 1,600 sends
• meaningful – 600 sends• bad cupid – 1,000 sends
bad cupid
meaningful
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www.twitter.com/life_foundation
What is Twitter??
A social networking and micro-blogging service that allows its users to send and read other users' updates.