online information conference 2011
DESCRIPTION
Brief tour of the mobile ecosystem with an emphasis towards "online information" professionals in order to understand the big picture.TRANSCRIPT
![Page 1: Online information conference 2011](https://reader033.vdocuments.mx/reader033/viewer/2022060110/555a7b2ad8b42a98568b49f7/html5/thumbnails/1.jpg)
1
Copyright Paul Golding, 2011http://wirelesswanders.com
@pgolding (#online11)November 2011
Sight(Camera)
Sound(Microphone)
Touch(NFC)
Direction(Compass)
Touch(Temperature)
Motion(Accelerometer)
Remote sensing(Bluetooth)
Tour of the Mobile (UX) Ecosystem
![Page 2: Online information conference 2011](https://reader033.vdocuments.mx/reader033/viewer/2022060110/555a7b2ad8b42a98568b49f7/html5/thumbnails/2.jpg)
2
Mobile is “everyware”
(thanks @m1ke_ellis)
The key theme of this presentation...
![Page 3: Online information conference 2011](https://reader033.vdocuments.mx/reader033/viewer/2022060110/555a7b2ad8b42a98568b49f7/html5/thumbnails/3.jpg)
3
2012:“What’s our mobile strategy?”
Mobile ecosystem is rapidly becoming the primary platform
for engaging information consumers and producers
across many sectors
How many of you are tweeting right now?
![Page 4: Online information conference 2011](https://reader033.vdocuments.mx/reader033/viewer/2022060110/555a7b2ad8b42a98568b49f7/html5/thumbnails/4.jpg)
We always carry...4
A computer!
We carry a computer all day long...
Some metal...
Some leather...
![Page 5: Online information conference 2011](https://reader033.vdocuments.mx/reader033/viewer/2022060110/555a7b2ad8b42a98568b49f7/html5/thumbnails/5.jpg)
5Tomorrow we carry this...
![Page 6: Online information conference 2011](https://reader033.vdocuments.mx/reader033/viewer/2022060110/555a7b2ad8b42a98568b49f7/html5/thumbnails/6.jpg)
6Mobile is everywhere.. from Islington to Iran...
Mobiles are everywhere
![Page 7: Online information conference 2011](https://reader033.vdocuments.mx/reader033/viewer/2022060110/555a7b2ad8b42a98568b49f7/html5/thumbnails/7.jpg)
7
In 59 countries:
>
A device most of us have most of the time...
Sources:GSMA
![Page 8: Online information conference 2011](https://reader033.vdocuments.mx/reader033/viewer/2022060110/555a7b2ad8b42a98568b49f7/html5/thumbnails/8.jpg)
8
200,000per second
Six Trillion Texts
Mobile is immediate...
Sources:ITU, Ahonen
Response:4 mins
(48 hrs email)
32% adultsprefer text
![Page 9: Online information conference 2011](https://reader033.vdocuments.mx/reader033/viewer/2022060110/555a7b2ad8b42a98568b49f7/html5/thumbnails/9.jpg)
9
The average teensends or receives
text messagesevery month
3,33915s per text ~ 14 hours of attention
(15-24 yrs average 9 hours per month SN sites)
A lot of communications power...
Sources:comScore
![Page 10: Online information conference 2011](https://reader033.vdocuments.mx/reader033/viewer/2022060110/555a7b2ad8b42a98568b49f7/html5/thumbnails/10.jpg)
10Indoors and outdoors, they consume attention...
Average user attention:
150 times a dayOnce every 6.5 minutes
Sources:Nokia
![Page 11: Online information conference 2011](https://reader033.vdocuments.mx/reader033/viewer/2022060110/555a7b2ad8b42a98568b49f7/html5/thumbnails/11.jpg)
11
Most popular mobile destination?
0
1.75
3.5
5.25
7
Google Maps Yahoo Weather Facebook Google M eBay
Milliions Minutes UK (Source: GSMA UK)
52% smartphone users change their minds in store
Kodak CMO (Jeff Hazlett):“Photographs used to be why people ran into a burning building.
Now it’s mobiles!”
Paying attention to what?
Sources:GSMA, IAB, Nielsen
Visiting e-commerce site to purchase: 1 month online, 1 day mobile
![Page 12: Online information conference 2011](https://reader033.vdocuments.mx/reader033/viewer/2022060110/555a7b2ad8b42a98568b49f7/html5/thumbnails/12.jpg)
12Balance of influence tipping towards developers...
Web
OS
comms
apps
Experience Platforms
Telco Manufacturers Internet Developers
Open...Smartphones
~35% penetration (UK)~70% growth
80% penetration 2013
![Page 13: Online information conference 2011](https://reader033.vdocuments.mx/reader033/viewer/2022060110/555a7b2ad8b42a98568b49f7/html5/thumbnails/13.jpg)
13
MoneyGaming HealthMedia SME/CorpSocial “Experience Platforms”
“The Web Operating System”
“Cloud Platforms”IaaS
PaaSSaaS
CaaS
Telco
Family
iOS AndroidHTML5 ?
Mobile Services Ecosystem
BIG DATA
“Right-time”Computers
Post PCDevices
NaaS
Mobile software stack top to bottom...
![Page 14: Online information conference 2011](https://reader033.vdocuments.mx/reader033/viewer/2022060110/555a7b2ad8b42a98568b49f7/html5/thumbnails/14.jpg)
14
Copyright Paul Golding, 2010
Texting, talking
AppExplosion
A new era of mobile...
Doing
(Voice + Text + Data)
Organise lunchDetect offersFind a popular placeShare video clipsHail a taxiLocate “friend of a friend”Compare shopping pricesScan & Share the billPin feedback in mid-airSwap stuffDo everything?
![Page 15: Online information conference 2011](https://reader033.vdocuments.mx/reader033/viewer/2022060110/555a7b2ad8b42a98568b49f7/html5/thumbnails/15.jpg)
15
The comScore 2010 Mobile Year in Review FEBRUARY 2011
PAGE 11
OEM Share by Market Original Equipment Manufacturer (OEM) market share continues to be an important and often fluctuating part of the mobile ecosystem. In the U.S. Samsung unseated last year’s OEM leader, Motorola, to rank as the top OEM provider with 24.8 percent of devices owned by mobile subscribers in December 2010, up 3.6 percentage points from the previous year. LG had the second largest share of the handset market with 20.9 percent (declining 1.0 percentage points versus the previous year), followed by Motorola with 16.7 percent (down 6.7 percentage points) and RIM with 8.5 percent (up 1.5 percentage points). Apple captured 6.8 percent of the OEM market, up from 4.3 percent share the previous year, as the introduction of the iPhone 4 bolstered its growth.
6.8
6.5
6.4
6.4
6.0
8.0
7.6
7.2
7.0
6.9
Phone OS
Selection of Apps
Music/Video Capabilities
Brand Name of Phone
Social Networking Features
U.S. Smartphone versus Market Purchase Consideration Factors(1-10 scale, 10 = Most important)
Source: comScore MobiLens, Dec-2010
Market Smartphone
Apps reflected in buying
Sources:comScore
Purchasing influences...
![Page 16: Online information conference 2011](https://reader033.vdocuments.mx/reader033/viewer/2022060110/555a7b2ad8b42a98568b49f7/html5/thumbnails/16.jpg)
16
Inert
COMPUTER#two
COMPUTER#one
We carry two of them...
![Page 17: Online information conference 2011](https://reader033.vdocuments.mx/reader033/viewer/2022060110/555a7b2ad8b42a98568b49f7/html5/thumbnails/17.jpg)
17
Sight(Camera)
Sound(Microphone)
Touch(NFC)
Direction(Compass)
Touch(Temperature)
Motion(Accelerometer)
Remote sensing(Bluetooth)
But it’s more than just a computer...
A computer with senses
![Page 18: Online information conference 2011](https://reader033.vdocuments.mx/reader033/viewer/2022060110/555a7b2ad8b42a98568b49f7/html5/thumbnails/18.jpg)
18
AlphaPunk office
W
S
N
E
Make sense of the world
We can surf the real world...
![Page 19: Online information conference 2011](https://reader033.vdocuments.mx/reader033/viewer/2022060110/555a7b2ad8b42a98568b49f7/html5/thumbnails/19.jpg)
19Real-world connectivity
Money
Access
Body
Engines
Metering
Control
Security Sight(Camera)
Sound(Microphone)
Touch(NFC)
Direction(Compass)
Touch(Temperature)
Motion(Accelerometer)
Remote sensing(Bluetooth)
Interact with the world
![Page 20: Online information conference 2011](https://reader033.vdocuments.mx/reader033/viewer/2022060110/555a7b2ad8b42a98568b49f7/html5/thumbnails/20.jpg)
20
http://paulg.stuff/car/245534462342
/vitals/heart...
/watch/temperature/..
/home/windows/..
/trainers/wear/..
The Internet of Things
Everything that can benefit frombeing connected will be
connected by 2020
Connecting the real world...
Moore’s Law+4G wireless+Materials science+Web
![Page 21: Online information conference 2011](https://reader033.vdocuments.mx/reader033/viewer/2022060110/555a7b2ad8b42a98568b49f7/html5/thumbnails/21.jpg)
21
realtime
storage
realtime
processing
realtime
output
Distributed sensor grids
“Sensor Net”
Streaming sensor data to the cloud...
Big Data! (Cloud)
Real-time stream processing of unthinkable amounts of data
![Page 22: Online information conference 2011](https://reader033.vdocuments.mx/reader033/viewer/2022060110/555a7b2ad8b42a98568b49f7/html5/thumbnails/22.jpg)
22
“Real Right time web”Right-time Web
Social stream
Information stream
Entertainment stream
Event stream
Sensor stream
Right information in the right context at the right time
![Page 23: Online information conference 2011](https://reader033.vdocuments.mx/reader033/viewer/2022060110/555a7b2ad8b42a98568b49f7/html5/thumbnails/23.jpg)
23
Sight(Camera)
Sound(Microphone)
Touch(NFC)
Direction(Compass)
Touch(Temperature)
Motion(Accelerometer)
Remote sensing(Bluetooth)
Connected to streams in the cloud...
TheCloud
Social stream
Information stream
Entertainment stream
Event stream
Sensor stream
Cloud cognition
![Page 24: Online information conference 2011](https://reader033.vdocuments.mx/reader033/viewer/2022060110/555a7b2ad8b42a98568b49f7/html5/thumbnails/24.jpg)
24
Online information
The shifting “nature” of information...
http://paulg.stuff/car/245534462342
/vitals/heart...
/watch/temperature/..
/home/windows/..
/trainers/wear/..
Sight(Camera)
Sound(Microphone)
Touch(NFC)
Direction(Compass)
Touch(Temperature)
Motion(Accelerometer)
Remote sensing(Bluetooth)
Docu-centric Distributed
Linked and streaming real-time Contextual
![Page 25: Online information conference 2011](https://reader033.vdocuments.mx/reader033/viewer/2022060110/555a7b2ad8b42a98568b49f7/html5/thumbnails/25.jpg)
25Some reading materials...
http://slideshare.net/pgolding
More details...
![Page 26: Online information conference 2011](https://reader033.vdocuments.mx/reader033/viewer/2022060110/555a7b2ad8b42a98568b49f7/html5/thumbnails/26.jpg)
@pgolding(C) Copyright Paul Golding, 2010
26
Thank You