online fundraising for libraries
DESCRIPTION
"Fundraising is an important aspect of what libraries and their Friends must due to survive especially in today's world. Join Novare Library Services to learn about low-to-no cost ideas for libraries to create memorable and effective fundraising on the web. During the presentation, we will explore: • KickStarter, Google Wallet, and other online tools to create effective campaigns • strengths and weaknesses of each online fundraising tool • how libraries and Friends groups have effectively used these tools for fundraising "TRANSCRIPT
PRESENTER: DIANA SILVEIRAOnline Fundraising for Libraries
Agenda
KickStarter, Google Wallet, and other online tools to create effective campaigns
Strengths and weaknesses of each online fundraising tool
How libraries and Friends groups have effectively used these tools for fundraising
So you want to fundraise!
Is it a project or a general fund?
How are you going to raise awareness?
What is your goal? Is it realistic?
Can you complete your vision without all the funds?
CrowdfundingSince our launch on April 28, 2009, over $350
million has been pledged by more than 2.5 million people, funding more than 30,000 creative projects.
Most successful projects are $1,000 - $9,99982% of projects that raised more than 20% of
their goal were successfully funded.
Project Criteria
Project – not a causeProjects that can be completed, not things
that require maintenance to exist.A clear goalNo “just help the library”Kickstarter approves @75% of submitted
projects
Before you start
Create a Detailed Budget*Brainstorm – Rewards/Browse similar projectsCreate a media plan to promote projectSet a DeadlineCreate an Amazon Payments Account
Projects 30 days & less have higher
success rates
*Kickstarter will take 5% of total donated
On Your Project Page
What it is you are trying to doHow you will do itHow the funds will be usedYour qualifications to complete this projectThe identities of the people on your team (if
you have one)Add videoHow far along your project is Transparenc
y is the key to success
Donors
Provide Reward Fulfillment to donorsHigher donation tier = more rewards!Reward ideas:
Names of plaques/program t-shirts Special Opening Ceremony Thanks! Hugs!
Thank donors
when they donate on
FB & Twitter
The most popular
pledge is $25
IndieGoGo
Flexible v fixed goals*Perks! For donationsNo application processCauses & Projects
Why have you heard of them?
The Oatmeal & The bullied bus driver
Watch those fees: 9% vs 4% + credit card transaction fees
Google Wallet
0% transaction fee for nonprofits
lesser of 5% or 1.9% + $0.30 per transaction
PayPal
Allows users to use their credit card
SQUARE
Swipe Credit Cards via your mobile device
Can set up “employee accounts”
Free to Set-up2.75% Transactional
chargeInstant Receipts
Creating a Successful Campaign
Develop Your Pitch!
Be able to explain your project in 100 words or less! What is it?Who does it benefit?Why its important?
Could you tweet your
pitch?
Smart Promotion
Use social media Link to information on website Press Releases Consider hosting live pledge
parties Create posters/flyers Get out into the community
Create a Video
Tell Who You areThe story behind the
projectCall to action: Why you
need $ & how you will use it
Explain the rewardsExplain why its
important – what happens if it doesn’t happen
Thank everyone!
Engage Your Donors
Remember to connect with usersDocument the program/project – LOTS of pictures and videoUpdate donors along the wayRecruit donors to find donorsCelebrate SUCCESS!
Examples of Fundraising Success
Harvey Pekar Library Statue: Comics as Art & Literature Desk The Henry Miller Library in Big Sur is building a new stage! The Library of Philip Johnson (book of items from library) Santa Cruz Public Library Inside Out The SF Rock Project Lending Library Tumble Mural Grows in Brooklyn
What you use online fundraising for?
Diana [email protected]
slideshare.net/dee987 delicious.com/dee987/fundraising
facebook.com/NovareLibraryServices877-816-9638