online fundraising

ONLINE FUNDRAISINGROB WILLINGTON

Friday, February 19, 2010

SAME PRINCIPLESWHAT ARE YOU OFFERING?

GOT VALUE?issuesprinciplesdemographicsbiographyopponent


HOMEPAGE WHERE IS YOUR BUTTON?


HOMEPAGEWHERE IS YOUR BUTTON?


LISTSYOUR EMAILS ARE WORTH DOLLARS

friendly groupsfriends and familyprevious campaigns


LISTSYOUR EMAILS ARE VALUABLE

PUSHING VS. PULLING

BUILD YOUR LISTS


LISTSPETITIONS ARE GOOD TO TAP INTO CURRENT NEWS

OFFLINE AND ONLINE PETITIONS

STOP THE GOV. TAKE OVER OF HEALTH CARE SAY NO TO GIVING IN-STATE TUITION RATES TO ILLEGAL IMMIGRANTS


“BUY” THE AD YOU LIKEMAKE YOUR DONATION “SPEAK”


MONEYBOMBSONE DAY TO MAKE A STATEMENT


MONEYBOMB VIRAL

“I’m also fully convinced that without the public goal we set, the campaign may have raised just a few hundred thousand dollars and been unable to raise the money we needed in the final days to win. Setting a goal (and surpassing it) opened the floodgates to more support online as the moneybomb went viral. The campaign’s motivated supporters spread the word and insisted we could win.

Get ‘em excited and give ‘em a goal to reach — keys to getting people off their butts and working hard. And in this case, that work paid off after the immediate ask had expired.”


EMAILSPUT THOUGHT INTO YOUR EMAILS

ARE YOUR EMAILS FUN AND CREATIVE?


$13,732Friday, February 19, 2010

END WITH A BUTTON AND A P.S.

EMAILS


EMAILS

TACTIC

MAKE YOUR EMAILS PERSONALPERPETUATE CORE MESSAGEINFORMAL IS GOOD


EMAILS

TACTIC

DID YOU ACTUALLY ASK FOR MONEY?DID YOU ASK FOR SPECIFIC AMOUNTS?


EMAILSTRIPPED DOWN EMAILS

*SENT FROM MY BLACKBERRY WIRELESS DEVICE

ALL TEXT, NO GRAPHICS.


ONLINE DONATION OPTIONSiContribute.US


CREATE UNIQUE $ PAGESKEEP TRACK OF SPECIFIC EFFORTS


SHARE YOUR DONATIONRELATIONSHIP MANAGEMENT


BLUE SWARMBLUE-SWARM.com


KIMBIA.COMCREATE $ WIDGETS


SOCIAL NETWORKSEXPAND YOUR PRESENCE


USE YOUR REAL ESTATEINSERT LINKS IN DESCRIPTION


TACTICSDEADLINE

$22,345.10

“end of quarter”


TACTICSGOAL

OUR TEAM HAS A GOAL OF ....


OWNERSHIP

LOW DOLLAR DONORS HAVE INVESTED

75% OF OBAMA’S DONORS AT THE END OF THE CAMPAIGN CONTRIBUTED OVER $200


QUESTIONS?ANSWERS (HOPEFULLY)


[email protected]

THANK YOU


mailto:[email protected]

mailto:[email protected]

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