Online Film Distribution

Chi-chi EkweozorManaging DirectorRealFresh.TV Ltd

www.realfresh.tv

chichi@realfresh.tv

• A Little Bit About Me

• Why The Digital Trend

• Case Studies & Examples

• How Can It Be Applied To You?

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We Will Cover

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A Little Bit About Me

• Engineering background• Created Europe’s 1st live music

video podcast

• Short listed for Channel 4's

4Talent 2008 Awards

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A Brief History

Real Fresh TV

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Social Media Strategy & Training Multi-Platform Marketing Online community management

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http://www.realfresh.tv

• A Little Bit About Me

• Why The Digital Trend

• Case Studies & Examples

• How Can It Be Applied To You?

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We Will Cover

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Once upon a time…

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There was only one way to market…

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Along came broadband Internet...

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And an incredible shift started to take place…

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Institutional Control

ConsumerControl

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The truth is…

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The future will only magnify this trend.

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The Lesson For Film Makers?

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Embrace the Internet

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How many people visited a social network

in January?

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19.2 million (58% of active UK

Internet population).

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Average visitor spent 2 hours 26 minutes

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Your most influential fans are online.

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• A Little Bit About Me

• Why The Digital Trend

• Case Studies & Examples

• How Can It Be Applied To You?

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We Will Cover

Who?

Web movie by young US couple who only communicated via cameras

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Four Eyed Monsters

http://www.foureyedmonsters.com

What?

Innovative ‘crowd sourced’

UK film project.

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A Swarm of Angels

http://www.aswarmofangels.com/

What?

Film discovery and promotion website

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Sprout.com

http://www.sprout.com//

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LonelyGirl15 Video Diary

http://www.youtube.com/lonelygirl15

Over 50 million views since launch and counting.

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LonelyGirl15 Facts

Each show attracted 100s of viewer comments on YouTube.

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LonelyGirl15 Facts

Neutrogena and Hershey’s signed on as sponsors.

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LonelyGirl15 Facts

Web’s first ‘social’ soap opera

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Kate Modern Facts

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Kate Modern Web Soap

http://www.bebo.com/abstractheart

Sponsors:

Microsoft, Orange, Procter & Gamble, Warner Music, Paramount.

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Kate Modern Facts

Each paid:

£250k to ‘appear’ within show

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Kate Modern Facts

Total audience:

35m videos viewed over a 5 month period (1.5m per week).

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Kate Modern Facts

• A Little Bit About Me

• Why The Digital Trend

• Case Studies & Examples

• How Can It Be Applied To You?

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We Will Cover

Why?

• Freely available tools

• Make it easy for me to find

you

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Use Social Media

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Getting Started:

Free blogging tools – wordpress.com

blogger.com

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Use Social Media

Embrace Web Video:

Free video platforms – YouTube.com

Vimeo.com

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Use Social Media

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Engagement You Can Measure

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http://www.youtube.com/watch?v=b5AWQ5aBjgE

Make An Impression

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Credits and ReferencesMan and Laptop - http://www.southwestecommerce.com/images/manlaptop.jpg

Top 6 Ideas for Incredible Viral Content –http://www.techipedia.com/2007/6-ideas-for-viral-content/

Digital Native -http://keithwillsdesign.com/wiki/tiki-view_blog_post.php?blogId=1&postId=1

Lonleygirl15 -http://mashable.com/images/lonelygirl15.png

Social Media -http://www.flickr.com/photos/somethinnew/384489940/

Speech Bubble - http://dailyreport.afa.org/AFA/Features/personnel/box0320096schwalier.htm

iTunes Logo - http://canucks.nhl.com/team/app/?service=page&page=NHLPage&id=20749

Attention Level:http://www.instablogsimages.com/images/2007/10/04/rainfall-measuring-wellington-boot_6642.jpg

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Credits and ReferencesTop 10 Ways to Sleep Smarter and Better -http://lifehacker.com/software/lifehacker-top-10/top-10-ways-to-sleep-smarter-and-better-309030.php

What Are We Doing - http://www.flickr.com/photos/deestea/198091208/

Kate Modern on Bebo – http://www.bebo.com/abstractheart

Guardian on Kate Modern – http://www.guardian.co.uk/media/2008/jan/16/bebo.television

Genie out of bottle – http://deutsch.istockphoto.com/file_closeup/?id=977005&refnum=605526

Paramount film plugs in Bebo’s Kate Modern - http://www.mad.co.uk/Main/Home/Articles/c1f55727cd9945ec8b280faca2da186a/Paramount-works-with-Bebo-to-get-film-plugs-into-Kate-Modern.html

Social Media –http://www.dallaswebservices.com/images/blog_images/social-media.jpghttp://www.popgadget.net/images/charlottetangye_footprint.jpg

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Credits and ReferencesCat watching Cat –http://www.flickr.com/photos/cloudzilla/50257242/

Measuring Social Media – http://blogoscoped.com/archive/2008-03-21-n11.htmlhttp://www.jisclegal.ac.uk/search.htm

Multi-Platform Marketing – http://gregverdino.typepad.com/greg_verdinos_blog/2007/09/yall-know-that-.html

Contagious:http://www.levidepoches.fr/

Lighthouse:http://www.flickr.com/photos/mumbleyjoe/2043508173

Obay:http://www.flickr.com/photos/thebruce0/2280382961/

Digital Native:http://keithwillsdesign.com/wiki/tiki-view_blog_post.php?blogId=1&postId=1

Open Up:http://www.dallaswebservices.com/images/blog_images/social-media.jpg

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Credits and ReferencesOnline Video Examples

Schweppes Ad: slow motion balloons adhttp://www.youtube.com/watch?v=pRFfJJjLpqwViews: 132,624

How To Fold A T-Shirt (Japanese)http://www.youtube.com/watch?v=b5AWQ5aBjgEViews: 314,711

How To Fold A T-Shirt (English)http://www.videojug.com/film/how-to-fold-a-t-shirt-in-2-seconds-explainedViews: 224,297

How To Shuffle Poker Chipshttp://www.5min.com/Video/Shuffle-Poker-Chips-Like-a-Pro-8284Views: 76,600

Dove Evolution:http://www.youtube.com/watch?v=iYhCn0jf46UViews: 6,376,542

Ronaldinho: Touch of Goldhttp://www.youtube.com/watch?v=lsO6D1rwrKcViews: 21,723,156

Beauty is a product of PhotoShophttp://www.youtube.com/watch?v=chd6FC6AAD8Views: 1,701,937