online dvd rental market analysis

Online DVD Rental Market

The Indian Storywww.e-indiatimes.blogspot.com

www.e-indiatimes.blogspot.com

DVD Rental Market evolution 1980’s

Era of proliferation of video rental parlors renting movies in VHS format along with VCRs

1990’s Introduction of movies in VCD format making way for

creation of market for VCD players Adoption of VCD’s primarily by PC users

2000 and after Creation of a huge market for VCD/DVD players in

Indian consumer market Availability of movies in different genres and

languages in DVD and VCD formats killing VHS Growth in Internet subscribers resulting in a market

opportunity for online DVD rental business Launch of several online DVD rental companies post

2005


Market Size and Opportunity Market size estimated to be around

INR 2000 Crores by 2010 (Approx $475 million)

3% of households in 2006 in India had DVD players

Expected growth in DVD players by 2011 is around 25%


Local Rental Retail Video Libraries

Online DVD Rental sites

Online DVD Rental sites with retail presence

Video Kiosks

Online movie streaming services

Types of Service Providers


Online Rental Business Model Subscription based revenue generation

Monthly, Quarterly, Half-yearly and Annual rental plans

Brick and Mortar model Online storefront supported by retail

outlets Advertising Franchisee Online movie sales


Examples of Fulfillment Process

Online Order fulfillment process

Kiosk based Order fulfillment process


Key Market Players


Disclaimer

The author has made every reasonable effort to ensure that all information in this report is correct based on secondary market research conducted over internet and by visiting various DVD rental web sites. He assumes no responsibility for any inadvertent errors.