Online Communities, Online Marketplaces!

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  • Online Communities, Online Marketplaces! . , & marketing, TO ATOMO

    ytriantafyllou@toatomo.info. , , FRESSET

    evangelos.angelopoulos@gmail.com

  • 2 ...

    ! , 20+ .

    ! 1994 , , 2000 digital marketing online communities, 2006 social media, blogging community management, .

    ! 2008 (www.toatomo.info) we do marketing, we build communities

    marketing.

    ! . . / .

    ! Fresset , 3 online (e-steki.gr, iSchool.gr MyCat.gr).

    ! , internet online .

    ! .

  • 3 marketing...

  • 4 marketing ... J

  • 5 marketing ...... .

    digital DNA , ,

    .Social, Local, Mobile marketing!

    Community Manager Marketing Manager.

  • 7

  • Social Media

    marketing.

    Online Community

    , , .

    ..., , , , , , , , ...

  • 9We do marketing = We build communities!

    9

    Communities: marketing !

    , .

    = . , , , ,

    , !

    social,

    !

  • 10

    1. 90 2. (community team)3. 4.

    1. (, , )2. () 3. community.

    5. 6. 7. 8. . !9. !10. !

    10

    community!

  • 11

    1. "" "2. , .3. .4. /, ,

    .5. ,

    .6. , .7. offline .

    , .8. offline.9. influencers. ,

    ...10. .

    .

    11

    community!

  • 12

    Metric #1 : ; ; ; ; ;

    Metric #2 : ; forum/ ; ; ;

    Metric #3 : ; ; , ; ;

    Metric #4 : ; ; , ; ;

    12

    !

  • 1313

    community manager 4

    +

    35%10% 40%

    15%

  • 14

    round the world,

    across all industries

    www.grahamdbrown.com

  • 15

    on!

  • 16

    , ... , , " " " , ...

    16

    Online :

    Online community

    1

  • 17

    MyCat.gr a case study

  • 18

    MyCat.gr

    ! MyCat 2006. ! , .! 83.200 2.800.000 !To 2014 230.000 5 . !45 % 55% .! .! 20.000 video! 60 , 100 90 , . ! 2000 , 2500 , 9.500 .

  • 19

    MyCat.gr

    ! MyCat forum, facebook, 2015. ! 4100 likes facebook page

    ! !Forum 47.00% /64.32% !Facebook 13% / 87%

    ! - Forum! 25-34 (40%)! 35-44 (20.6%)! - Facebook! 35-44 (22%) ! 44-54 (23%)

  • 20

    MyCat.gr

    ! ! online offline! /, ! !Private brand / community! Special pricing / Special terms! ( )!Lobbying ! event!