Online (?) Communities Management

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Presentation on Online Communities Management & Fans Engagement, presented during 5th "Digital Days" event at 11.11.2013

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<ul><li> 1. Online(?) Communities Management ... fans... . </li> <li> 2. Online? ... </li> <li> 3. Community What? ; ... ... </li> <li> 4. ... , , , </li> <li> 5. Community is a group of people A community is a group of people who interact and share certain things as a group, including intent, belief, resources, preferences, needs, risks and a number of other conditions that may be present and common, and aect the identity of the participants and their degree of adhesion. Wikipedia K , , , , , , , . </li> <li> 6. ... A virtual community, is a group of people that primarily interact via communication media such as newsletters, telephone, email, internet, social network service or instant messages rather than face to face, for social, professional, educational or other purposes. Wikipedia , , newsletters, , email, internet, , , , . </li> <li> 7. ... ! (internal vs. external community) </li> <li> 8. ... </li> <li> 9. ... </li> <li> 10. ... ; ; ; ; ; </li> <li> 11. ... </li> <li> 12. ... ... , ... , ... , ... &amp; , ... , ... , ... (clowdsourcing work), ... ... </li> <li> 13. ... ... ( !), ... ( !), ... ( Samsung, Apple mega-brand!), ... search engines ( ...) ... ! , ! </li> <li> 14. ... </li> <li> 15. ... Content Curation User Refined Search Create &amp; consume The Live Web Value is rewarded Co-creation Shared experience Oine &amp; online Participation Niche vs Mass Authenticity ! </li> <li> 16. ... Define THE thing Shift your viewpoint What really drives your audience? Give to get Be bold, be dierent Be a catalyst Explore your assets Everyone is an editor Be human Be an advocate Feed the beast Keep it simple Repeat repeat repeat </li> <li> 17. ... 1. community manager, ! 2. , ! 3. . 4. 5. 6. . 7. oine, in real life! 8. . 9. . 10. ! 11. ! </li> <li> 18. ; ... (, !) self service, ! , , ! </li> <li> 19. :) ; ytriantafyllou@toatomo.info www.toatomo.info www.facebook.com/toatomoconsulting </li> </ul>