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Introduction to Online CommunitiesVia @thejournalizer or Elliot V.

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Source: Hyperbole and a Half

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Virtual communities are cultural aggregations that emergewhen enough people bump into each other often enough in

cyberspace. A virtual community is a group of people who mayor may not meet one another face-to-face, and who exchangewords and ideas through the mediation of computer bulletinboards and networks

There is no single definition that describeseach and every online community. However,

-Howard Rheingold

Rheingold.com/vc/book

You should probably read his book. Its free on his site, but you can buy it as well.

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Internal Connection to

members

Increased onsiteengagement

Used more frequently

by non-professionals

External Increased social media

Increased offsite

engagement

Often used when fanmade communities

exist

Both require analytics, monitoring,management, and planning

Before you launch!

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Community Managers act asmonitors for their marketingteams.

Collect responses and issuesfrom the public and provide todevelopment.

Less frequently engage with

members of the community Sort of act as ninjas, but dont

call yourself that. Seriously.

Wait, scratch that

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Connect with competingcommunities/companies

Cheerleader for thecommunity/Face of thebrand

Gets involved with thecommunity on their turf

Occasionally shares contentand information or...

Shares pizza with everyone

Just dont tell your marketing teams this

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Facebook Twitter

LinkedIn

Googe+

Or anything else that falls under the generaltheme of a social network.

However

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Social media and Social networks areimportant

Help to share your content externally

Increases community growth Competition is there

Conversations occur there

Influencers can be found there

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Lurkers (Active/Passive)

General Members

Advanced Member

Power User

Community

Manager

Community

Architect

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Passive Lurker Community Manager

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Active Lurker Community Manager

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Troll In this case.. Boxxy Community Manager

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Community ManagerThe crowd

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??

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Community Manager

By the way its not a community. Its a network.

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Community ManagerThe Power User

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Session 2 Thursday, Jan. 12 Navigatingcommunities and Identifying tools

Session 3 Thursday, Jan. 19. Community bestpractices and policy building GovLoops LaurenModeen.

Session 4 Thursday, Jan. 26 Insights from aCommunity Manager Reddits Erik Martin

Session 5 Thursday, Feb. 2. Monitoring,Tracking, and Analytics

Session 6 Thursday, Feb. 9. Communication

Theory Session 7 Thursday, Feb. 16* What Motivates an

Online Community?

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Volunteer Project (Become moderators) By the next session get one other person to

subscribe to the subreddit

Assignment Find a new community andobserve how users commonly interact Look at the tools being used, and the ease of use

for finding what you are looking for.

Post a self post that includes two positivenotes and two negative notes about the newcommunity

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Read through Rich Millingtons site, it rocks.www.feverbee.com