online campaigning with change.org webinar slides
DESCRIPTION
Online Campaigning with Change.org, A Beginner's GuideTRANSCRIPT
![Page 1: Online Campaigning with Change.org Webinar Slides](https://reader031.vdocuments.mx/reader031/viewer/2022013100/5477947ab4af9f230e8b46de/html5/thumbnails/1.jpg)
Online Campaigning with Change.org
A Beginner’s Guide
![Page 2: Online Campaigning with Change.org Webinar Slides](https://reader031.vdocuments.mx/reader031/viewer/2022013100/5477947ab4af9f230e8b46de/html5/thumbnails/2.jpg)
Online Campaigning with Change.org
1. Change.org and Our New Petition Tool
2. What Can You Do With Online Petitions?
3. Choosing a Campaign and Targets
4. Writing a Winning Petition
5. Sharing and Spreading the Word
![Page 3: Online Campaigning with Change.org Webinar Slides](https://reader031.vdocuments.mx/reader031/viewer/2022013100/5477947ab4af9f230e8b46de/html5/thumbnails/3.jpg)
Online Campaigning with Change.org
1. Change.org and Our New Petition Tool
2. What Can You Do With Online Petitions?
3. Choosing a Campaign and Targets
4. Writing a Winning Petition
5. Sharing and Spreading the Word
![Page 4: Online Campaigning with Change.org Webinar Slides](https://reader031.vdocuments.mx/reader031/viewer/2022013100/5477947ab4af9f230e8b46de/html5/thumbnails/4.jpg)
Change.org
![Page 5: Online Campaigning with Change.org Webinar Slides](https://reader031.vdocuments.mx/reader031/viewer/2022013100/5477947ab4af9f230e8b46de/html5/thumbnails/5.jpg)
Change.org
![Page 6: Online Campaigning with Change.org Webinar Slides](https://reader031.vdocuments.mx/reader031/viewer/2022013100/5477947ab4af9f230e8b46de/html5/thumbnails/6.jpg)
change.org/petition
![Page 7: Online Campaigning with Change.org Webinar Slides](https://reader031.vdocuments.mx/reader031/viewer/2022013100/5477947ab4af9f230e8b46de/html5/thumbnails/7.jpg)
change.org/start_a_petition
![Page 8: Online Campaigning with Change.org Webinar Slides](https://reader031.vdocuments.mx/reader031/viewer/2022013100/5477947ab4af9f230e8b46de/html5/thumbnails/8.jpg)
Change.org Petitions
• Easy to use
• Real-time delivery of letters to targets
• Powerful sharing tools
• Email opt-in for nonprofits
• FREE
![Page 9: Online Campaigning with Change.org Webinar Slides](https://reader031.vdocuments.mx/reader031/viewer/2022013100/5477947ab4af9f230e8b46de/html5/thumbnails/9.jpg)
Online Campaigning with Change.org
1. Change.org and Our New Petition Tool
2. What Can You Do With Online Petitions?
3. Choosing a Campaign and Targets
4. Writing a Winning Petition
5. Sharing and Spreading the Word
![Page 10: Online Campaigning with Change.org Webinar Slides](https://reader031.vdocuments.mx/reader031/viewer/2022013100/5477947ab4af9f230e8b46de/html5/thumbnails/10.jpg)
• Pressure targets
• Promote your issue and build awareness
• Recruit new supporters
• Take advantage of the news cycle
What Can You Do With Online Petitions?
![Page 11: Online Campaigning with Change.org Webinar Slides](https://reader031.vdocuments.mx/reader031/viewer/2022013100/5477947ab4af9f230e8b46de/html5/thumbnails/11.jpg)
• Pressure targets
• Promote your issue and build awareness
• Recruit new supporters
• Take advantage of the news cycle
What Can You Do With Online Petitions?
![Page 12: Online Campaigning with Change.org Webinar Slides](https://reader031.vdocuments.mx/reader031/viewer/2022013100/5477947ab4af9f230e8b46de/html5/thumbnails/12.jpg)
• Pressure targets
• Promote your issue and build awareness
• Recruit new supporters
• Take advantage of the news cycle
What Can You Do With Online Petitions?
![Page 13: Online Campaigning with Change.org Webinar Slides](https://reader031.vdocuments.mx/reader031/viewer/2022013100/5477947ab4af9f230e8b46de/html5/thumbnails/13.jpg)
• Pressure targets
• Promote your issue and build awareness
• Recruit new supporters
• Take advantage of the news cycle
What Can You Do With Online Petitions?
![Page 14: Online Campaigning with Change.org Webinar Slides](https://reader031.vdocuments.mx/reader031/viewer/2022013100/5477947ab4af9f230e8b46de/html5/thumbnails/14.jpg)
• Pressure targets
• Promote your issue and build awareness
• Recruit new supporters
• Take advantage of the news cycle
What Can You Do With Online Petitions?
![Page 15: Online Campaigning with Change.org Webinar Slides](https://reader031.vdocuments.mx/reader031/viewer/2022013100/5477947ab4af9f230e8b46de/html5/thumbnails/15.jpg)
Online Campaigning with Change.org
1. Change.org and Our New Petition Tool
2. What Can You Do With Online Petitions?
3. Choosing a Campaign and Targets
4. Writing a Winning Petition
5. Sharing and Spreading the Word
![Page 16: Online Campaigning with Change.org Webinar Slides](https://reader031.vdocuments.mx/reader031/viewer/2022013100/5477947ab4af9f230e8b46de/html5/thumbnails/16.jpg)
Great Online Campaigns
• Address clear and specific issues
• Are timely
• Target decision makers
• Are easy to understand
• Appeal to a broad audience
• Get straight to the point
![Page 17: Online Campaigning with Change.org Webinar Slides](https://reader031.vdocuments.mx/reader031/viewer/2022013100/5477947ab4af9f230e8b46de/html5/thumbnails/17.jpg)
All About Targets
• Choose targets who are decision makers whenever possible
• Think about who might be easiest to influence with an online petition
• Targets don’t need to be well-known, but they need to be relevant
• Don’t be afraid to choose more than one target
• President Obama isn’t always the best target
![Page 18: Online Campaigning with Change.org Webinar Slides](https://reader031.vdocuments.mx/reader031/viewer/2022013100/5477947ab4af9f230e8b46de/html5/thumbnails/18.jpg)
Some Great Targets Besides President Obama
• Cabinet Officials (Secretary of State, Treasury Secretary, EPA Administrator, etc.)
• Senate and House Committee Members
• Local Officials (Mayors, School Boards, Utility Comissioners)
• Business Leaders (CEOs, Corporate Social Responsibility Officers, Communications and PR)
• University Presidents and Deans, NGO Leaders, Celebrities
![Page 19: Online Campaigning with Change.org Webinar Slides](https://reader031.vdocuments.mx/reader031/viewer/2022013100/5477947ab4af9f230e8b46de/html5/thumbnails/19.jpg)
Online Campaigning with Change.org
1. Change.org and Our New Petition Tool
2. What Can You Do With Online Petitions?
3. Choosing a Campaign and Targets
4. Writing a Winning Petition
5. Sharing and Spreading the Word
![Page 20: Online Campaigning with Change.org Webinar Slides](https://reader031.vdocuments.mx/reader031/viewer/2022013100/5477947ab4af9f230e8b46de/html5/thumbnails/20.jpg)
People Don’t Read on the Web...
...They Scan
![Page 21: Online Campaigning with Change.org Webinar Slides](https://reader031.vdocuments.mx/reader031/viewer/2022013100/5477947ab4af9f230e8b46de/html5/thumbnails/21.jpg)
Writing Great Petitions
• Clear Crisp Headlines
• Short
• Broken into “bite sized” paragraphs
• Note the first couple of words in each paragraph
![Page 22: Online Campaigning with Change.org Webinar Slides](https://reader031.vdocuments.mx/reader031/viewer/2022013100/5477947ab4af9f230e8b46de/html5/thumbnails/22.jpg)
Writing Great Petitions
• Intriguing headline
• Even shorter!
• No links needed
• Note the first couple of words in each paragraph
![Page 23: Online Campaigning with Change.org Webinar Slides](https://reader031.vdocuments.mx/reader031/viewer/2022013100/5477947ab4af9f230e8b46de/html5/thumbnails/23.jpg)
Online Campaigning with Change.org
1. Change.org and Our New Petition Tool
2. What Can You Do With Online Petitions?
3. Choosing a Campaign and Targets
4. Writing a Winning Petition
5. Sharing and Spreading the Word
![Page 24: Online Campaigning with Change.org Webinar Slides](https://reader031.vdocuments.mx/reader031/viewer/2022013100/5477947ab4af9f230e8b46de/html5/thumbnails/24.jpg)
Sharing and Spreading the Word
• Sharing is the key to success
• Start with email, Facebook, and Twitter. In that order.
• Built into Change.org
• Your friends, followers, fans, and contacts are are your outreach team
![Page 25: Online Campaigning with Change.org Webinar Slides](https://reader031.vdocuments.mx/reader031/viewer/2022013100/5477947ab4af9f230e8b46de/html5/thumbnails/25.jpg)
Sharing and Spreading the Word
• Sharing is the key to success
• Start with email, Facebook, and Twitter. In that order.
• Built into Change.org
• Your friends, followers, fans, and contacts are are your outreach team
![Page 26: Online Campaigning with Change.org Webinar Slides](https://reader031.vdocuments.mx/reader031/viewer/2022013100/5477947ab4af9f230e8b46de/html5/thumbnails/26.jpg)
Sharing and Spreading the Word
• Sharing is the key to success
• Start with email, Facebook, and Twitter. In that order.
• Built into Change.org
• Your friends, followers, fans, and contacts are are your outreach team
![Page 27: Online Campaigning with Change.org Webinar Slides](https://reader031.vdocuments.mx/reader031/viewer/2022013100/5477947ab4af9f230e8b46de/html5/thumbnails/27.jpg)
• Top petitions appear on weekly leaderboard and get highlighted via our weekly e-newsletter
Sharing and Spreading the Word
![Page 28: Online Campaigning with Change.org Webinar Slides](https://reader031.vdocuments.mx/reader031/viewer/2022013100/5477947ab4af9f230e8b46de/html5/thumbnails/28.jpg)
• Top petitions in each cause are featured as well
Sharing and Spreading the Word
![Page 29: Online Campaigning with Change.org Webinar Slides](https://reader031.vdocuments.mx/reader031/viewer/2022013100/5477947ab4af9f230e8b46de/html5/thumbnails/29.jpg)
• Top petitions in each cause are featured as well
Sharing and Spreading the Word
![Page 30: Online Campaigning with Change.org Webinar Slides](https://reader031.vdocuments.mx/reader031/viewer/2022013100/5477947ab4af9f230e8b46de/html5/thumbnails/30.jpg)
Real World Example
• Great sharing success
• Simple to understand, broad appeal
• Builds awareness
• Useful for offline lobbying efforts
![Page 31: Online Campaigning with Change.org Webinar Slides](https://reader031.vdocuments.mx/reader031/viewer/2022013100/5477947ab4af9f230e8b46de/html5/thumbnails/31.jpg)
change.org/start_a_petition