Online Business Tips

Valuable Content

Starting An Online

Business

With Content

Before we go through the most

important steps to take you can call

them secrets if you will, one thing

must be remembered. An online

business like any other business needs

special skills that you need to learn but

this is the case with any other business

as well.

There is nothing new in it. Whatever

business – online or offline – you start

you have to acquire the necessary

knowledge and information to get

success. But knowledge and

information will not take the place of

determination, hard work or rather

smart work and persistence.

Main Steps To Take All starts with a decision. Decide what

you want to do. What form of online

business you choose. Make a list of

your goals and look at it as often as

possible.

Create a detailed plan.

Fundamental secret of a successful

online business: Content is king.

I know you have heard it many times.

Content must be optimized for the

search engines and for your readers as

well. You have two customers- readers

and search engines. Both must be

satisfied with the same exact content.

Content is king it is said but only if

you have got exact and highly

specified keywords in the right place.

Though the most difficult part is to

determine what keywords to use. You

can choose keydwords from among a

wide range – either a single word or a

longer phrase.

Web surfers usually use terms to

search for information. So if you place

yourself in their shoes and try to

discover what search terms they would

use, probably you will find the right

ones. Then evaluating the search term

you find out how many people search

using that particular term.

How many websites are already

delivering information on that search

term? The more demand with the less

supply equals more profitability.

Simple demand and supply rules.

You have several opportunities for

finding the right keywords and their

profit potential. You either search

yourself, pay somebody to search for

you or you can also have your hosting

company do a complete keyword

search for your niche or web business

topic.

Not all hosting companiest offer this

service – I recommend you switch to a

plan that does. This feature alone can

make or break your business’ future.

A proper keyword search and analysis

is one of the most important steps if

you want to become successful with an

online business. Whenever you sart

planning your webbiz you need to

invest on this secret no matter what.

How to structure your

website?

Your next action step is to design your

site layout based on the 50-175 high-

demand and low-supply keywords.

You should organize your 50-175

keywords into three tiers. Tier one is

your home page. Tier two is made of

all of your main topics and also

constitutes your navigation bar buttons.

Tier three keywords are sub-topics of

tier two pages. Following this makes it

easier for visitors to navigate through

your site and search engine spiders can

easily find all your pages.

Most sites offer a so-called site-map

because search engine spiders do not

like to fish around for all of your pages

and links. Actually a site map is a page

that contains links to all of the content

pages.

It is a good idea to follow; however

most people agree that pages with a lot

of links on it are most of the time

valued less than content pages that

casually link to other content pages.

If you use three tiers it is easier to go

from topic to sub-topic to sub-sub-

topic all by natural in-content links.

Search engine spiders like the three tier

structure too because they don’t have

to dig through layers and levels of

useless links.

You must optimize each and every

page on your website if you want to

perform well and get high ranking at

search engines. Many people spend

most of their working life studying

optimization secrets.

My recommendation is to use a hosting

company that automatically teaches

you how to optimize web pages for the

engines.It will help you avoid much

headache and frustration and it will

keep you focused on building content.

Some useful tips in

optimization

Place your specific keyword in the file

name, title, description and keyword

section of your page. Then the

keyword should be sprinkled

throughout the content. Don’t forget to

provide a link using your specific

keyword in the link text. If you find it

complicated I recommend going to a

hosting company that literally teaches

you to build a website using blocks.

It’s quite simple and easier than you

think.

Just one more last piece about content:

It must effectively pre-sell your

product or services and position you as

an expert in your field. If your website

has got around 50-175 optimized pages

that your visitors can read through it is

going to position you as an expert in

your subject matter. Step-by-step your

site will become well-known as the

place where people can get serious

information about your niche.

Keep in mind when visitors find your

site through search engines the only

thing they want is information about a

problem or question they have. Don’t

try to sell them anything right away or

else they click the back button and go

on searching to find another site that

will give the necessary information.

This is why pre-selling your product or

service is paramount. First give your

visitors what they want, serve them as

well as you can with your best

knowledge. Answer their questions and

in the process let them know about

your products and services.

If you can grant useful and

valuable information your visitors will

trust you and it positions you as an

expert. Your visitors stay longer on

your site if they can actually read

content. Even search engines will

notice this and you will be ranked

higher. Your site must attract and keep

visitors for as long as possible. Do

your best in this respect.

If you provide content that pre-sells

your products, positions you as an

expert and focuses on highly profitable

keywords you cannot fail with your

web business. Once again I would like

to stress: the secret to content is to

satisfy both your visitor and search

engines. Once you neglect one or the

other you are doomed. It is best to

work smarter and not harder.

Find yourself the hosting company

which provides most of these services

to you without any costs. There aren’t

many that do this, but believe me it is

well worth the investigation. If you

want a successful online business you

should start with quality, relevant, well

written content to stand out.

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