online branding presentation using social media and buzz

26
Online Branding “Sell Yourself”

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A guide to utilizing a full range of social media and web 2.0 tools to develop your own personal brand online.

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Page 1: Online Branding Presentation using social media and buzz

Online Branding“Sell Yourself”

Page 2: Online Branding Presentation using social media and buzz

Remember Pull vs. Push

Marketing?

Remember top of mind awareness?

Page 3: Online Branding Presentation using social media and buzz

Kristin Dziadul: Before

• WNEC December 2009

• Marketing Communications/Advertising

• VP of Marketing Association

• Co-President of Management Association

• 2 Marketing Internships

Page 4: Online Branding Presentation using social media and buzz

•Marketing Department Research Assistant

•Cigna Healthcare- Customer Experience Organization Intern

•DaVinci Direct- Account Management Intern

Page 5: Online Branding Presentation using social media and buzz

How I Found My Current Jobs

Page 6: Online Branding Presentation using social media and buzz
Page 7: Online Branding Presentation using social media and buzz
Page 8: Online Branding Presentation using social media and buzz

How to Get Started

Page 9: Online Branding Presentation using social media and buzz

If they are on social media..

Then YOU should be!

Page 10: Online Branding Presentation using social media and buzz

Create a Home Base

Page 11: Online Branding Presentation using social media and buzz

Network, Network, Network! (Did I mention network?)

Page 12: Online Branding Presentation using social media and buzz

RESOURCES:

twitjobsearch.comtwitter.com/jobstwitterjobs.org

Page 13: Online Branding Presentation using social media and buzz
Page 14: Online Branding Presentation using social media and buzz

Clean up your Facebook!

Don’t let this be you!

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Don’t be afraid to get in front of the camera, it takes time but is fun, is easily searchable online and shows you are not afraid to take on different online content creation activities. Many professionals today won’t even get in front of the camera so if you can, it gives you an edge over more experienced people!

Page 17: Online Branding Presentation using social media and buzz

One connection is Professor Garton!

Use a professional picture and description

Have at least one recommendation

Page 18: Online Branding Presentation using social media and buzz

Video Resume

• http://www.youtube.com/watch?v=w1wTQ7B_9yo

• http://www.youtube.com/watch?v=oExsmMZvz40

• http://kdmedianow.com

Page 19: Online Branding Presentation using social media and buzz

Don’t Forget these!

Page 20: Online Branding Presentation using social media and buzz

Kristin Dziadul: Now

•Social Media and Inbound Marketing Consultant

• Social Grow consulting

• Dean Whitney Interactive freelancer

• Convertiv social media and marketing freelance

• B2 Direct Marketing SEO

• Teenlife.org Boston eNewsletter copywriter

Page 21: Online Branding Presentation using social media and buzz

Online Branding Results

Page 22: Online Branding Presentation using social media and buzz

Website Success

Page 23: Online Branding Presentation using social media and buzz

Remember...

•Keep your online brand at the top of mind awareness!

•Make your brand memorable

•Keep it consistent

•Always create new content to push out your brand

Page 24: Online Branding Presentation using social media and buzz

Questions?

Page 25: Online Branding Presentation using social media and buzz

Lets Connect!

Page 26: Online Branding Presentation using social media and buzz

Survey

•Financial values and brand choice implications study for a marketing agency in California (Subcat Marketing).

•Case study will be posted online