online branding presentation using social media and buzz
DESCRIPTION
A guide to utilizing a full range of social media and web 2.0 tools to develop your own personal brand online.TRANSCRIPT
Online Branding“Sell Yourself”
Remember Pull vs. Push
Marketing?
Remember top of mind awareness?
Kristin Dziadul: Before
• WNEC December 2009
• Marketing Communications/Advertising
• VP of Marketing Association
• Co-President of Management Association
• 2 Marketing Internships
•Marketing Department Research Assistant
•Cigna Healthcare- Customer Experience Organization Intern
•DaVinci Direct- Account Management Intern
How I Found My Current Jobs
How to Get Started
If they are on social media..
Then YOU should be!
Create a Home Base
Network, Network, Network! (Did I mention network?)
RESOURCES:
twitjobsearch.comtwitter.com/jobstwitterjobs.org
Clean up your Facebook!
Don’t let this be you!
Don’t be afraid to get in front of the camera, it takes time but is fun, is easily searchable online and shows you are not afraid to take on different online content creation activities. Many professionals today won’t even get in front of the camera so if you can, it gives you an edge over more experienced people!
One connection is Professor Garton!
Use a professional picture and description
Have at least one recommendation
Video Resume
• http://www.youtube.com/watch?v=w1wTQ7B_9yo
• http://www.youtube.com/watch?v=oExsmMZvz40
• http://kdmedianow.com
Don’t Forget these!
Kristin Dziadul: Now
•Social Media and Inbound Marketing Consultant
• Social Grow consulting
• Dean Whitney Interactive freelancer
• Convertiv social media and marketing freelance
• B2 Direct Marketing SEO
• Teenlife.org Boston eNewsletter copywriter
Online Branding Results
Website Success
Remember...
•Keep your online brand at the top of mind awareness!
•Make your brand memorable
•Keep it consistent
•Always create new content to push out your brand
Questions?
Lets Connect!
Survey
•Financial values and brand choice implications study for a marketing agency in California (Subcat Marketing).
•Case study will be posted online