Who the Hell am I ?

• Co-Founder at Avocado Duku• Engineer turned Social Media Geek• Crazy Designer • Entrepreneur • Adventure Enthusiast• Tech Cruncher• Gadget Lover • Hardcore IEEE'ian

Meet Me

Bibin Parukoor ThomasBrand Ninja & Design Wiz

03

Online “Branding”

Brands are Everywhere

Brand is NOT• A logo• Corporate Identity• Advertising• Marketing

Brand IS• Confidence• Passion• Belonging• Marketing• Action• Security• A set of unique values

Brands are BIG business

Many things can be branded• Products• Services• People• Places• Religions

Brands can take you places

Brands• Guarantee QUALTIY• Evoke DESIRE• Help us BELONG

But now Brands work in a different way

Brands are• finding info (Google !)• sharing films (YouTube !)• selling stuff (eBay !)• making friends (facebook !)• adding to knowledge (Wikipedia !)

IN WAYS WE NEVER COULD BEFORE !

Brands say‘USE ME’

Brands are now

YOURS

YOUmake them

YOUmake themun

Brands Create Magic

Brands fuel ourIMAGINATION

Evoke Desire

Arouse Passion

Make usAspire for more

This is what Brands do !

Most powerful tool of Brands

ADVERTISING

Advertising • TV• Radio• Press• Billboards• Online Media

• ALL HAVE CREATED SYMBOLS !

Changing World !

3 International Case Studies

• Sandwich ExperimentWalkers Chips, Sandwich, UK

• Power with BillboardsNedBank, South Africa

• Democratic Car makingVolkswagen Peoples Car Project, China

Brands REACH OUT to the common man

The Online BrandingMANTRA

Online Branding

A key marketing challenge in today’s multi-channel, multi-device world is the integration of digital marketing opportunities into the traditional marketing mix.

Online Branding

Leveraging the capabilities of the Internet’s network connectivity and interactivity to drive revenue is of paramount importance to today's marketer.

Crisis ?

“Used to be, TV was the answer. The only problem was it stopped working sometime around 1987.”

President GM North America

“Broadcasting an ad on television or in a newspaper is admitting you have no idea who your customers are.”

Gary Loveman, CEO, Harrah’s

Tactics

• ImmersionImmersed in a brand's influence

• Advergaming• Turing ‘brick’ brands digital

Drive the Brand..…websites need to be more than a communication channel to customers. they must be a proposition in their own right.

…websites must be an extension of the products and services that a brand provides to its customers.

Drive the Brand…marketers must understand that as soon as content becomes digital, customers expect more from it.

…you have to allow for co-creation and create “Prosumers”.

Drive the Brand..The edge boundaries between content, advertising, and application have gone.

Brand building on facebook

The Whole Picture

Advertising faces new challengesAttention, niche demand, value of social communication

A new medium changes relationshipsFrom customer to guestFrom teller of stories to resource for stories

The Whole Picture

Brand Value: Brand means authentic thought leadership (not one-way interruptions)Brand value depends on the amount (and maybe quality) of social communication

Sensational Content creates the online value

Best 3 Campaigns of last year• Dove – Beatty sketches• Red bull - Felix’s Jump from Space• Volvo – Jon Vaun Damn’s Epic Split

Brand’s • Engage• Involve• Entertain• Excite

Let the BRANDS change your life !

Love your BRANDS !

Thank You