online banking epayments beth a. ewing, ccm vice president southeastern sales & network...
TRANSCRIPT
Online Banking ePaymentsOnline Banking ePayments
Beth A. Ewing, CCMVice President
Southeastern Sales & Network DevelopmenteWise | Secure Vault Payments
[email protected] 770685.1524 (o) 678.427.4444 (m)
Growth of e-commerce is outpacing traditional retail & has continued to
grow through economic downturns.
Bank revenues from payments fell at a compound annual rate of 4% over the past 2 years.
76% of American consumers have an
active PayPal account.
Cohort Date of Birth Age in 2015 Population (000s)
% of Population in 2015
Matures Prior to 1946 70+ 31 Million 9.7%
Baby Boom 1946 to 1964 51 to 69 74 Million 22.9%
Generation X 1965 to 1980 35 to 50 66 Million 20.5%
Generation Y 1981 to 2000 15 to 34 86 Million 26.7%
Generation as a Percent of the US Population, 2015F
the US population is shifting to
a younger demographic
Gen Yshifting the face of online banking
…and your customer base
by 2014, more than 80 percent of Gen Y
households will bank online
will account for 40 percent of online
banking households
heightened expectations for site
functionality and ease of use Source: Forrester Research 2009
Trust & Simplicity
Drive consumer behavior
DDA accounts remain at
the center of
personal finance
first they visit the merchant or biller
site and view their bill
select payment option
select their bank
login to their online bank site
authorize payment from the
account of their choice
return to the site for their receipt
Sign Up Required
Separate Account
Merchant
ACH File
Settlement Funds
Merchant FI(RDFI)
Consumer FI(ODFI)
1 - Add to Cart2 - Checkout & choose SVP3 - Choose Bank----------------------------------------7 - Receive Payment Receipt
4 - Sign in to Online Bank5 - Choose Account for Payment6 - Submit Payment
Merchant Website or Mobile App
Online BankingMobile Banking
Consumer
OBeP Switch
Beth EwingVice President Southeastern Sales & Network DevelopmenteWise | Secure Vault [email protected] 770685.1524 (o) 678.427.4444 (m)
Thank You