online and voice enabled communities: sociology meets technology
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Online and Voice Enabled Communities: Sociology Meets Technology. Changing Landscape. Internet e-commerce has lured home buyers and closed sales - PowerPoint PPT PresentationTRANSCRIPT
Online and Voice Enabled Communities: Sociology Meets Technology
Changing Landscape
Internet e-commerce has lured home buyers and closed sales
Now, after-the-sale electronic services are becoming just as important. Many home buyers want electronic links that tie them to the community where they bought their home.
A community Intranet is an amenity not unlike the tennis courts and swimming pools that are drawing cards in other communities.
Online communities are bringing neighbors together and setting communities apart.
What is an Online Community?
An online community is a group of people who interact and share information online based on common interests or affiliations.
People participate in online communities for a variety of reasons. These include the need to:
• Transact business• Get answers to questions• Get other people’s perspectives on
products• Share and leverage best practices• Discuss mutual interests or explore
circumstance based issues.• Discuss and learn about sports and
hobbies.
Members Interact
Members in an online community may interact one on-one or in groups. Interaction may take avariety of forms including:
Posting comments on a message board to ask questions and share ideas.
Conducting an e-mail discussion on a neighborhood topic by subscribing to a member list and following the threaded e-mail interaction.
Participating in an online polls
Commenting on featured community articles
Live interaction in chat rooms.
What's cooking down at the swimming pool?
Any bridge players in this neighborhood?
That leaky faucet is driving me crazy, I wonder who I can trust to fix it.
Any garage sales this weekend?
Any coupons online before I go shopping?
I wonder what kind of stuff that store down the street sells?
I need to find a reliable neighborhood babysitter.
When is the next HOA meeting?
Members Look for Information
Deep & fully integrated content,community and commerce
Support for marketing promotions & personalization
Powerful browser based Command Center for ease of administration
Extensive built-in reporting and management capabilities
Multilingual ready
Online Community Technology
Security Roles and Levels Add and manage new network sites Web-based Content Management Enables Top – Down Network Control Template-based site replication Back office e-commerce management Lists & Newsletter management Promotion management Member management
Back-Office Site Management Application
WYSIWYG and HTML Content Management
• WYSIWYG and HTML content editing
• Staged Publication Workflow• Version Control and archiving• Build, Edit & Publishing Tools• Automated Content Delivery • Upload files and images
Integrated Content Management System
•Syndicated content News
Radio
Weather
Financial Information
Entertainment
•Proprietary Content
Member generated content
Columns
Flexible Content Sourcing Options
Chat Rooms Clubs & Organizations Discussion Boards Clubs E-cards Classified Ads Links Tell A Friend Forums Games Member Profiles Branded E-mail Business Directory Interactive Calendar
Community Building Applications
• Credit card processing
• Online transaction and invoice tracking
• Full featured product catalog
Categories
Custom attributes
Product images
Search capabilities
• Support for vendor managed stores
• Multilingual full featured shopping cart
• Comprehensive sales reports
Integrated E-commerce Capabilities
Content Management e-Commerce Cookie Based Language Preference Multilingual Publishing Tools Automated Translation Workflow Translation Libraries
Bilingual Capabilities
Built-in tools that help you understand and manage your community:
– Total site visits– Average time on site– New member visits– Repeat visits– Unique visitors– Most visited page– Sales transactions– Ad sales reports reports– Member growth reports– Affiliate traffic hits – And more…
Reporting and Analysis
eMarketing capabilities
Promotions & Campaign
ManagementDynamic content serving on
customer profile Dynamic language presentation Personalized newsletters Member personal homepage
One-to-one Marketing
• Microsoft technology
• Tiered distributed architecture
• Centralized network control through the back office command center.
• Open Application Environment – Integrates to Legacy & ERP Data
• Scalable, reliable back-end architecture – Scales to meet traffic needs
• Available as an ASP or deployed on your servers.
Community Platform Technology
Software and services for development and management of dynamic data driven community web sites and web applications.
Software
Unified hosting platform
Content management system
Integrated e-commerce
Palette of Web-based applications
Currently in Version 3.2 Services
Web site development and deployment
Hosting, support and application management
Integration with existing IT applications
Creative services
Site Admin
Site Admin
Site Admin
Site Admin
Command Center
• Branding• User Administration• Feature Administration• Streamline workflow• Site Design• Global Content• Security• Site Structure
Distributed Management of Web Sites
Content Localization
Individual Look and Feel
Personalized Community
Syndicated content News Audio/Video Financial Information Entertainment
Proprietary Content Site sponsored content Newsletters Press Releases Member generated content Member personal pages
“On-the-fly” content creation Dynamic on member profile
Sub-communities Business Directory Interactive Calendar Member Profiles Classified Ads Community Links Forums / Discussion Boards Chat Rooms Digest Careers Referrals Branded E-mail E-cards
Multiple unique stores
Full featured product catalogs
Product Categories
Custom attributes
Product images
Product Search capabilities
Credit card processing
Electronic check processing
Online transaction and invoice tracking
Multilingual full featured shopping cart
Sales reports
Support for vendor managed stores
Promotions & Campaign Management Personalized newsletters Surveys Web Polls Automated e-mail messages Reporting and Analysis
Security Roles and Levels Add and manage new network sites Web-based Content Management Enables Top – Down Network Control Template-based site replication Back office e-commerce management Lists & Newsletter management Promotion management Member management
xCatalyst Command Center Admin Interface
WYSIWYG and HTML Content Management
WYSIWYG and HTML content editing
Staged Publication Workflow Version Control and archiving Build, Edit & Publishing Tools Automated Content Delivery Upload files and images
Microsoft technology
Tiered distributed architecture
Centralized network control through the back office command center.
Open Application Environment – Integrates to Legacy & ERP Data
Scalable, reliable back-end architecture – Scales to meet traffic needs
< 2 Wks 4 - 6 Wks
Start Release
Site Initiation
Creative & Content Implementation
QA
7 – 8 Wks
Factors impacting timeline
Custom Programming
Creative and content development
Reliability Proven and reliable code base in third release Platform has been in use for 3-plus years
Cost Lower total cost of ownership Simplified content management Content maintenance by non-technical personnel
Long-term confidence Unequaled breadth and depth of features available in current version Flexible and easily adaptable to any business model Ongoing platform development Integrates easily with other applications
• Only community software solution with integrated content management, e-commerce and community features.
• Unequaled breadth and depth of features.• Proven and reliable code base.• Flexible and easily customized by line of business workers.• Deployed for a single site or a network of related sites.• Lowest total cost of ownership.• Easy to maintain and update.• Community Portals can be Voice enabled to allow access via
the Internet or Telephone.
Why VoiceTarget?
For More Information Please Contact:
Jim Wiseheart, PresidentVoice: 713-625-4000 x1001Email: [email protected]