online advertising earn more, earn often

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Online AdvertisingEarn More, Earn Often

Santosh Gannavarapu

We have come a long way

It is because of your amazing efforts5 Million domains in 2015

But we have a long way to go

Each will need a website.

51 Million SMEs

Only 400K WebsitesJust like they need a phone.

Internet users are only growing

350 Million Internet Users in India2nd Largest Internet Population in World+14% Year on Year Growth, we are adding 34M every year

2014

2015

2016

India is adding a new Australia every year in terms of Internet Population

But Something is Wrong

enable an SME to buy a domainYou, after a lot of convincing about the potential

You also created an amazing Website

Its even on their Business Card

But when it is time to renew

Please call us later

Hmm OpportunityOnline AudienceHugeMany & GrowingLow===

Sale or Renewal of Website

Hmm OpportunityOnline AudienceHugeMany & GrowingLow===

Sale or Renewal of WebsiteSomething doesn't add up

Why is a phone so indispensable?

Did you know?

4.1 Billion5.2 Billion

Phone is complete.Is the entire eco-system and hence indispensable

UnfortunatelyFor 80% SMEs website is a cost.And without any benefit, it is up for axing.

Is there not enough potential? 75% of SMEs rate marketing as biggest challengeBusinesses online make 49% more revenuesLargest base of affinity and loyalty

They will be your customers for lifeIf you show them valueHigh=Sale or Renewal of Website

About

One Marketing Platform

Traditional Channels

EMAIL

SMS

Repeat Channels

Online Presence

12%Google Spends IN7%Facebook Spends IN*IAMAI data as of 2012-13**

Launching a Website

Is Only a First Step

To an Amazing Journey

Lets Make Websites

The salesman of the year!

Lemme show you today

Howcan make

ring

An SME Story

Lets together make a million more stories

Make Website a Business Enabler

EnhanceReach

DriveBusiness

DisplayResults

5 Step Mantra to SME SuccessAfter the website is launchedBuild their presence onlineRun Ad CampaignsDrive leads from websiteBuild Customer LoyaltyShow them the value of websiteRenewals & client referrals will flow inStep 1Step 2Step 3Step 4Step 5

Get Them Published

Maps

Google+

Facebook

Pinterest

Local Listings

TwitterStep 1. Build Their Presence Online

SEO means Getting Indexed

Maps

Google+

Facebook

Pinterest

Local Listings

TwitterIt Builds BrandIt is not just good website structure93% online experiences begin on search engine

Going online can do lot moreAsk for Job Postings: Very easy to recruit onlinePublishing address changesAnnouncing expansion plans: franchises, new outlets

Going online can do lot moreAsk for Job Postings: Very easy to recruit onlinePublishing address changesAnnouncing expansion plans: franchises, new outletsThey only need to be reminded that all this is possible.

Step 2. Trigger Discovery Via AdsAdvertise

Global Reach

Highly Targeted

Immediate Top Placement

Cheaper than Traditional AdsROI is at least 2x

Step 3. Drive Leads from Website

Phone CallsOnline Coupons

Email Inquiries

With the Traffic Being Driven

Capture The ConversionsDeliver Phone Calls viaVirtual NumbersFill their inboxwith inquiriesIncrease in-storeFoot Falls

Step 4. Build their Customer Loyalty

Email

SMS

For Existing Customers

IncreaseCustomer Loyalty

AnnouncePromotions

Stay in Touch

Step5. Show them the value

+91-9000880035+91-9000880035+91-9000880035

All this is possible with a single click

Make their website indispensable

EnhanceReach

DriveBusiness

DisplayResults

12 Lakhs p.a.For Every 50 Clients88%2 hours p.m.per ClientAnd Earn More, Earn OftenFor Minimal EffortEarn More, Earn OftenIncrease Renewals

Santosh Gannavarapusantosh@sokrati.comLets Talk MoreBooth: S4