online activism and social media
TRANSCRIPT
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ONLINE ACTIVISM AND SOCIAL MEDIA
Jason Brown
Why Twitter, Facebook and their compatriots have changed the game
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First Things First
• Who am I?• What do we mean by “Social Media”?• What defines “Activism”?• What’s in this talk for you?
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How It Was
• Organisation – meetings, phone calls• Creating collateral• Writing copy• Obtaining permits• Printing flyers and posters• Letter writing• Slow, laborious and frustrating• But occasionally rewarding…
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The Engine Rooms
• • • The best of the rest– YouTube and other video services– Flickr and other image services– AudioBoo and other audio channels– Blogs and other text channels– Foursquare and other location channels
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Facebook – Key Elements
• Pages• Events• Groups• Status Updates• Ads
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Twitter – Key Elements
• Hashtags• Retweets• Dedicated accounts• Trends• Heavy influencers
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#adshel#ripnroll#leadstosexWendy FrancisACLRip & Roll
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Two Clicks
• The big two are right there• Sends a tweet to:– @PGarrettMP– @JuliaGillard– @SUQLD– #stopNSCP– #NSCP
• And links back to the site
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The Message
I say NO to chaplains! #NSCP @JuliaGillard
@PGarrettMP @suqld #StopNSCP
http://t.co/qdNS3C4
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And of course, there’s a trick here
• Note that NTC.org sends to the #NSCP hashtag. This was, at one point, a pro-chaplaincy tag
• Tagjacking is entirely legal, moral and, debatably, ethical.
• #SaveOurChaplains• #HelpAVN
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There’s more
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Takeaways
• If you see yourself as an activist and aren’t a social media user, you might be doing it wrong.
• If you are a social media user and haven’t engaged in any activism, you might be doing it wrong
• If you are a social media user and you are an activist, friend me up.
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Some open questions
• Is the power of social media a symptom of corporate and government organisations’ inability to adapt to a new media form?
• If so, will we see the influence wane?• What about the other guys? Can’t they do
what we do?• Is there an element of Tyranny of the Majority
here?
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I AM AT• http://twitter.com/drunkenmadman• http://facebook.com/stopthatastronaut• http://mycolleaguesareidiots.com• http://youtube.com/stopthatastronaut• http://soundcloud.com/stopthatastronaut
• #followactivistmonday
• And many other places• If you can’t remember,
someone you know will know.That’s what Social Media is all about
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I AM ALSO AT
THE CLYDE HOTEL TOMORROW NIGHT
WITH
DAVE THE HAPPY SINGERAND
THE IN VINO VERITAS PODCAST - LIVEFor the bargain price of $5