Online 80% of PC internet users look at news Source: comScore MMX May 2015 Newsbrands on PC reach readers of all ages Source: comScore MMX Demographic Profile May 2015 Unique visitors duplicated 51.9 m 19.9 m Unique visitors unduplicated Significant online newspaper reach (monthly) comScore: May 2015 Duplicated: sum of unique visitors to each newspaper site Unduplicated figure: unique visitors, counted once only, regardless of how many newspaper sites visited Includes Express, Star, FT, Metro The average user visits two newspaper sites UK Newsbrands are world class 221.1m monthly global unique browsers Source: ABC Online May 2015 Newsbrand webpages are more trusted and consequently, so are the advertisers! Consumer levels of agreement with statement that they trust the publisher Consumer levels of agreement with statement that they trust the advertisers appearing on the publisher Source : The Association of Online Publishers / comScore Newsbrand webpages are more likely to drive traffic Lift in advertiser site visitation versus matched control group Lift in advertiser-branded search term usage versus matched control group Source : The Association of Online Publishers / comScore