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Some people have been sayinghardware is dead.

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“Software is eating the world- Marc Andreessen

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Motorola is now a

part of Lenovobut…

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$2.91 Billion $19 Billion

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Is hardware really dead?

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No

That’s why we’re here.

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OnePlus

A Hardware Company

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ONEPLUS ONE

BEST SPECS 

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Best Specs

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2014 Flagship Killer

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Specs are always the most borpart of hardware.

Now that we have that out of way…

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Return to User Value

Design is more than how something looks, it’s abou

perfecting the day to day experience for our users

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SmartphonesThere are many reasons to dislike one.

Only one reason is needed to love one.

So what’s the secret?

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DESIGN

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[Phone render + real pic]

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The OnePlus One isbeautiful from all angles.

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Front facing logos are ugly

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Frame border lowered by 0.05mm.

Outer bezels raised by 0.05mm.

Total change 0.1mm.

Revising

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0.05mm

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The devil is in the details.

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Recessed B

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Elevated D

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7% more durable todrops.

Amazingly Elegant

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Matte a

Less distracting from

More captivating from

Streamlined E

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Never Settle:If it’s not good enough, revis

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Beautiful Contours

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Design, then simplify.

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We have one regret on the OnePlus One: it has no metal

Having them would cause issues with signal and add signamount of weight to our device.

One Regret

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An Honest Company

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ERGONOMICS 

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Redefining Ergonomics

It’s the end result that matters.

It’s about how it looks and feels.

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Materials and FinishPerceived Size

Weight Distribution

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Unique Textures

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Silk WhSandstone Black

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Silk White

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It’s so smooth!

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Made from cashew nuts.

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 Sandstone

Unique texturesyou’ve never felt before.

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Natoko

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Nude is SexyWho needs a phone case?

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StyleSwap Covers

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 Bamboo  Wood  Denim

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PERCEIVED SIZE 

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Curved Back

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1 Month36 Revisions

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4.6

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“It feels amazing in your hand

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WEIGHT DISTRIBUTION

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iPhoneiPhone 5

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162g Feels Great

Light and Easy to Hold

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“For those who appreciateaesthetics, what’s inside matt just as much as what’s outsid

Exceptional Design

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Exceptional DesignAttention to every detail.

S k G ill

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Speaker Grill

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Full of dust afte

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Sticks out like an

Perfectl

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 Perfectl

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 AUDIO QUALITY 

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Dishonest Design

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World’s first smartphone

with dual bottom facing speak

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 SMARTPHONEPHOTOGRAPHY 

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Only forProfessionals

Reliant onHardware

Fast

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Fast

Precise

Stable

Quick focus and capture.

Precise exposure, light sensitivity and white balanc

Crystal clear and sharp images.

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6 Physical Lenses f/2.0 13 MPx Gen2

Sony Exmor Sensor

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0.3s Shutter Speed

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Thrilling White Balance Accur

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Stable Image Quality

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OPERATING SYSTEM

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CyanogenMod 11S

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Flexible FunctionsThemes and Customization

Privacy and Security

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Our customer service team is readyto serve you in all launch countries.

Ships from a warehouse near you.

 SERVICE 

 SHOPPING EXPERIENCE

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INVITE SYSTEM

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Buy as soon as you get an Inv

Share Invites with your friends and family.

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Price?Now to the part everyone’s waiting for…

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$ USD

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299  16GB

$   USD

2014 Flagship KillerOnePlus One

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64GB?What’s fair to charge for additi

memory?

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649iPhone 5S

849iPhone 5S

$

16GB 6

$USD

$ USD

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349  64GB

$   USD

2014 Flagship KillerOnePlus One

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First batch of invitesstarts in May 2014.

Look and Feel: exceptional des

premium built quality.

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Light and Ergonomic: the One

easy to hold and weights just

CyanogenMod 11S: fast, relia

secure OS.

Best Specs: Qualcomm® Snap801, 3GB of RAM, 3100mAh b

13MPx Sony Exmor IMX214 a

LTE coverage.

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16GB 64GB

299$ USD

349$ US

2014 Flagship Killer