oneforty twitter for business benchmark report overview
TRANSCRIPT
For more information contact: [email protected]
Twitter for Business Benchmark Report
Description: The oneforty Twitter for Business Benchmark Report helps businesses understand the performance of their Twitter presence and that of their competitors as well as advice on how to improve and diversify their activities including tools to make the most of their time and investment. Brand Analysis Your target brand’s presence and performance on Twitter is evaluated. 1) Reach of Tweets
-‐ How wide of an audience are you reaching? -‐ How many users saw your message and how many times did they see it?
2) Engagement Metrics
-‐ How many people are communicating with your brand? -‐ What’s being said? Are you missing any of it?
3) Influencer Metrics
-‐ Are you engaging the most influential people talking about your brand? -‐ Are you engaging the most influential people in your industry? -‐ How influential are you, your brand and your social media staff?
4) Sentiment
-‐ What is the overall sentiment of your brand and accounts on Twitter? -‐ Are there key areas of success or failure?
5) Click Rates
-‐ How well is your shared content being consumed? -‐ Are you tweeting or sharing at the optimal time?
6) Current Tool Usage Evaluation
-‐ Are you maximizing your effectiveness and efficiency on Twitter? -‐ Learn more about the capabilities of your tools and alternatives.
Competitive Analysis: For up to 3 competitor accounts, see how they compare to you in the previously measured categories and more: 1) Reach of Tweets
-‐ How wide is their audience? -‐ How many users saw their messages and how many times have they seen it?
2) Engagement Metrics
-‐ How many people are communicating with their brand? -‐ What’s being said about their brand? Are they engaging?
For more information contact: [email protected]
3) Influencer Metrics
-‐ Are they engaging the most influential people talking about their brand? -‐ Are they engaging the most influential people in your industry? -‐ How influential are they, their brand and their social media staff?
4) Sentiment
-‐ What is the overall sentiment of their brand and accounts on Twitter? -‐ Are there key areas of success or failure? 5) Share of Voice
-‐ What proportion of the social media conversation in your category do you own vs. your competitors?
6) Social Presence & Growth Rates
-‐ What is the size of your social accounts and those of your competitors? -‐ Whose accounts are growing faster: you or your competitors?
Action Plan & Recommended Tools Specific goals are set based on the state of your brand and position relative to competitors. Areas of weakness identified above are expanded upon, focusing on ways to improve. Recommendations are focused on creating a comprehensive solution of tools and actions that work together to accomplish the goals and improve in the measured categories. Back End Data An appendix of data used to generate the report as well as information on tools used in the report will be included.
For more information contact: [email protected]
Packages Enterprise Benchmark Report
• Full Brand Analysis (1 twitter account) • Full Competitive Analysis for 3 competitor accounts • Full Action Plan and Recommendations • Full data append for all metrics and analysis • Up to 2 hours of consulting services
Agency Benchmark Package
• 5 benchmark reports • 1 client brand per report (1 Twitter account) • 1 Competitor per brand • Up to 6 metrics selected from brand or competitive set (same for all reports) • Tool recommendations for each brand • Full data append for each report • White label options available
Basic Benchmark Report
• 1 Brand + 1 Competitor • 1 Twitter Account per Brand and Competitor • Up to 6 Metrics selected from metric set