One Week Chinese Chemical Market Study Program 27 - 31 August 2018, Guangzhou, China

Through One Week Chinese Chemical Market Study Program, Indian chemical professionals will have a better

understanding of China's macroeconomic policies and business environment, and learn about market devel-

opment theory in China, in order to master the business practice of opening up and expanding the Chinese

chemical market.

Host by:

Belt and Road E-Commerce Affiliation of China Electronic Commerce Association

Professional industry affiliation that leads traditional industries or enterprises at home and abroad to tap into

new E-commerce model, to link up government, market and corporate resources.

China Electronic Commerce Association is authorized to apply through the the Ministry of Information Industry,

and approved to be established by the State Council. Its business activities are guided by the Ministry of Indus-

try and Information Technology of the People’s Republic of China.

One of the best Business Universities in the South China. Marketing Major, ranked as the National Grade

Major; Business Management Major, ranked as the Key Provincial Major.

Guangdong University of Finance & Economics (GDUFE), School of Business Administration

Course Value:• China’s Economy & Culture • China’s Chemical Industry Overview• How to Develop Market in China• Network with Chinese Chemical Experts• Abundant Business Opportunities• Case Study of Advanced Chemical Market Practice (Guangdong Keywa Chemical Trading Center Co., Ltd)

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Lecturers:

GDUFE Professor, School of Business AdministrationResearch Faculty of National Economic Research CenterDirector of Guangdong Multinational Corporation Research CenterExecutive Director of China-Europe Economic Research CenterGuest Researcher of China WTO Research InstituteVisiting Scholar of Cornell University

Bibo Liang

Associate Professor, School of Business Administration, Master Tutor, GDUFE

PhD in Business School of Sun Yat-sen University, MBA of Greenwich University

Member of Guangdong Brand Standard Committee

In charge of several projects of Chinese Government

Xiaolin Li

Jiyan Wu

Marketing Department Head, School of Business Administration, GDUFEPhD. in Multi-National Corporation Management, Central University of Finance and Economics

PhD, Associate Professor, School of Business Administration, GDUFEMBA tutor of Sun Yat-sen University and GDUFEVisiting Scholar of Western University of AustraliaEngaging in cross culture researchSkillful in teaching and training, Reward of “The Best teaching stuff of GDUFE”Training and consulting experience in over 20 enterprises

Justin Huang

Associate Professor, Director of Logistics Management Department, GDUFE

PhD of Hong Kong University of Science and Technology

Leads many national and provincial research projects

Excellent Youth Scholar of Guangdong Universities

Jie Zhang

Yin Cai

Senior Executive of KeywaThe first former Chinese executive of the first company set up in China by Essel GroupResponsible for investment decisions, key projects, and public relation managementHas 30-year experience in chemical industry

Bob Chen

General Manager of Strategic Development Center, Keywa

Responsible for strategic planning, industry research, business model, knowledge transfer, university-industry cooperation, etc.

20-year experience of strategy, marketing, and channel management in daily chemical industry

Market Development Theory and Methods in China's Business Environment

China Chemical Market Development Practice (Industry Overview)A Review and Prospect of Chemical Industry Market An Overview of China Chemical Internet Development The Latest Development Trend of Chemical Industry Operation in ChinaCase Sharing: Various Mainstream B2B Models in China’s Chemical Industry

China Chemical Market Development Practice (Business Operation)

Indian Enterprises’ Chemical Investment Decisions in China Analysis of the Influencing Factors of China’s Business OperationsMarket Development and Enterprise Management of Indian Enterprises in ChinaCase sharing: ESSEL

China's Macroeconomic DevelopmentA historical review, status quo and development trend

China's Macroeconomic PoliciesIncluding fiscal policy, monetary policy, investment policy, foreign trade policy, etc.

China's business environment through SWOT analysis

Corse Outline:

China's Macroeconomic Situation and Policies

China’s business relations operationIncluding relations within Chinese organizations and relations between Chinese organizations, business communication rules, and how to build business relationship

Cross-Cultural ManagementCross-cultural ability cultivation in multinational enterprises

Chinese Traditional Culture and HistoryIncluding values, social codes, religion, cultural codes, etc.

Chinese Consumers and Supply Chain AnalysisIncluding behavioral motivation and the future trend of Chinese consumer behavior

A state-owned company with strong financial and industrial background

Provide one-stop solutions to global chemical enterprises through powerful resources (trading, media, capital, logistics, etc.)

Aims to be a leading Internet company in the chemical industry with fast development at home and abroad

The largest trading and commercial market for chemical product and raw material in the South China, and enjoys a high reputation throughout the country

Gathers companies covering more than 10,000 kinds of chemical raw materials and products. Most of the companies enjoy a turnover of over 10 million RMB

Enterprise Visit:

Kung Fu Tea Tai Chi

Chinese Cultural Experiences:

Registration Notice：

Contact Information:Mr. Jeevahan Ebenezer Phone: +91 9941168888 E-Mail: ebenezer@keywa.comTRADOTECH CONSULTATIONS PVT. LTD T-85/4, 5th Main Road, Annanagar, CHENNAI 600 040, INDIA Phone：+91 44 26552410

Guangdong Keywa Chemical Trading Center Co., Ltd

Guangzhou Chemical Market

Enrollment: Indian companies/businessmen interested in opening up or expanding chemical business in China

Enrollment Number: 30-40

Tuition: INR 260,000, the course certificate will be offered after completion

Tuition Includes: 6-day stay (double-room, if the student needs to stay in a single room, please make up INR 14,500 price difference), including board and lodging, course handouts, Chinese cultural experiences and shuttle service

The first 10 students enjoy 10% discount

Registration: Please contact gzvisiting@163.com for detailed introduction and application

Schedule: 27 - 31 August 2018 (if any adjustment, there will be notifications)

Registration address: Guangzhou, China (detailed address will be on the Letter of Admission)

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