one thing people with ms can count on

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one thing people with MS can count on. N ATIONAL M ULTIPLE S CLEROSIS S OCIETY. Getting Our Story Told to the Public (or how to get attention). Today’s Media Environment. Explosion of media choices Media “clutter” is at an all time high - PowerPoint PPT Presentation

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Page 1: one thing people with MS can count on
Page 2: one thing people with MS can count on
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one thing people with MS can count on.

NATIONALMULTIPLE SCLEROSIS

SOCIETY

Page 4: one thing people with MS can count on

NATIONALMULTIPLE SCLEROSISSOCIETY

Getting Our Story Told to the Public

(or how to get attention)

Page 5: one thing people with MS can count on

NATIONALMULTIPLE SCLEROSISSOCIETY

Today’s Media Environment

• Explosion of media choices• Media “clutter” is at an all time high• Younger audiences are harder to reach

than ever before due to fragmentation and internet

• Television viewership down – radio good

Page 6: one thing people with MS can count on

NATIONALMULTIPLE SCLEROSISSOCIETY

• High speed internet access delivers video, audio and voice

• Out of home media is gaining strength

• Paid advertisers are demanding reduced clutter

Page 7: one thing people with MS can count on

NATIONALMULTIPLE SCLEROSISSOCIETY

How Do We Survive the Changes?

• Learn the new technologies

• Leverage your own web site

• Diversify placements

• Target your audience

Page 8: one thing people with MS can count on

NATIONALMULTIPLE SCLEROSISSOCIETY

Why is Our Story Important?

• Educate the public about the disease and impact on society.

• Provide linkage to people with MS and their families

• Soften the market for fund raising work

Page 9: one thing people with MS can count on

NATIONALMULTIPLE SCLEROSISSOCIETY

What NMSS has done….

• Focused on individual stories

• Kept website up to date

• Knows writers and reporters in the science field

• Target stories to market

Page 10: one thing people with MS can count on

NATIONALMULTIPLE SCLEROSISSOCIETY

What is Your Society Doing?

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NATIONALMULTIPLE SCLEROSISSOCIETY

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NATIONALMULTIPLE SCLEROSISSOCIETY

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NATIONALMULTIPLE SCLEROSISSOCIETY

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NATIONALMULTIPLE SCLEROSISSOCIETY

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NATIONALMULTIPLE SCLEROSISSOCIETY

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NATIONALMULTIPLE SCLEROSISSOCIETY

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NATIONALMULTIPLE SCLEROSISSOCIETY

Page 18: one thing people with MS can count on

one thing people with MS can count on.

NATIONALMULTIPLE SCLEROSIS

SOCIETY

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