one thing people with ms can count on
DESCRIPTION
one thing people with MS can count on. N ATIONAL M ULTIPLE S CLEROSIS S OCIETY. Getting Our Story Told to the Public (or how to get attention). Today’s Media Environment. Explosion of media choices Media “clutter” is at an all time high - PowerPoint PPT PresentationTRANSCRIPT
one thing people with MS can count on.
NATIONALMULTIPLE SCLEROSIS
SOCIETY
NATIONALMULTIPLE SCLEROSISSOCIETY
Getting Our Story Told to the Public
(or how to get attention)
NATIONALMULTIPLE SCLEROSISSOCIETY
Today’s Media Environment
• Explosion of media choices• Media “clutter” is at an all time high• Younger audiences are harder to reach
than ever before due to fragmentation and internet
• Television viewership down – radio good
NATIONALMULTIPLE SCLEROSISSOCIETY
• High speed internet access delivers video, audio and voice
• Out of home media is gaining strength
• Paid advertisers are demanding reduced clutter
NATIONALMULTIPLE SCLEROSISSOCIETY
How Do We Survive the Changes?
• Learn the new technologies
• Leverage your own web site
• Diversify placements
• Target your audience
NATIONALMULTIPLE SCLEROSISSOCIETY
Why is Our Story Important?
• Educate the public about the disease and impact on society.
• Provide linkage to people with MS and their families
• Soften the market for fund raising work
NATIONALMULTIPLE SCLEROSISSOCIETY
What NMSS has done….
• Focused on individual stories
• Kept website up to date
• Knows writers and reporters in the science field
• Target stories to market
NATIONALMULTIPLE SCLEROSISSOCIETY
What is Your Society Doing?
NATIONALMULTIPLE SCLEROSISSOCIETY
NATIONALMULTIPLE SCLEROSISSOCIETY
NATIONALMULTIPLE SCLEROSISSOCIETY
NATIONALMULTIPLE SCLEROSISSOCIETY
NATIONALMULTIPLE SCLEROSISSOCIETY
NATIONALMULTIPLE SCLEROSISSOCIETY
NATIONALMULTIPLE SCLEROSISSOCIETY
one thing people with MS can count on.
NATIONALMULTIPLE SCLEROSIS
SOCIETY