Pre-Awareness

AwareSeeking a Solution

Making a Decision

Spreading the Word

Pros

pecti

ng

Pros

pecti

ngLe

ad N

urtu

ring

Stat

emen

tAn

alys

isLe

ad N

urtu

ring

Clos

ing

Pres

enta

tion

Rela

tions

hip

Build

ing

Buyers Journey

Sale

s In

fluen

ce S

tage

s

www.OneSaleADayProgram.com

Sales Blueprint

• Prospecting is meant to discover and influence the buyer in pre-awareness stage and bring them into awareness. Or prospecting can discover the buyer in the awareness stage.

• Lead Nurturing is used to bring the buyer into awareness, or to satisfy discovery to move the buyer to seeking a solution.

• Statement Analysis is used to raise value.• Presentation is the process of building value to the point of

desire for change.• Closing is the delivery point where the value has been chosen

by the customer’s decision to take ownership.• Relationship Building is the cultivation of raving fan

customers who take responsibility for spreading the word about you and the value you bring.

Pre-Awareness

Awareness

SeekingA

Solution

MakingA

Decision

Spreadingthe

Word

www.OneSaleADayProgram.comBuyers Journey

Sales Influence Stages