one piece at a time
DESCRIPTION
Few words make a team’s blood run cold like “site redesign.” They are a challenge for Fortune 50 companies with global teams and massive budgets; how can institutions with smaller teams and budgets take on the same challenge and keep their sanity? Like Johnny Cash sang, the key is to take it “One Piece at a Time.” I’ll show you ways an institution can rethink the challenges of design projects without getting bogged down or lost in the details. We’ll talk about ways to uncover areas for improvement, prioritize changes with key criteria and build a program of rolling changes.TRANSCRIPT
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one piece at a timeboon sheridan - edui, november 2013
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thanks!
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@boonerang
#eduiconf
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Q: what will you see?A: stories and ideas
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Q: what you won’t seeA: “one way to do it”
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disclaimer
no talk survives first contact with an audience
(thankfully)
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cash & Bruce Fitzpatrick, 1971
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big problems can be solved starting with what
fits in your lunchbox
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redesigns aren’t necessary if you roll out
small, meaningful improvements
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opportunity knocks
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“We NEED TO redesign the site...”
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then the real challenges begin
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“There’s too much information on the site...
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“There’s too much information on the site... but it’s all necessary."
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redesign must die
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redesign must dieslideshare.net/lrosenfeld
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don’t redesign, refine (spark notes)
PrioritizeTune
Be Opportunistic
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the twist
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No problem!
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it’s still all about gathering insights
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goalsaudiences
tasks
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rethinking goals
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“People are frustrated... but they’re
more frustrated when we move anything.”
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strategic vs tactical
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strategic goal
Drive registration and enrollment
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tactical goal
Improve consistency of layout and design
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rethinking audiences
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Prospective Students
interested third-partiesCurrent Students
AlumniDeansAdvisors
Human Resources
Faculty
Department Chairs
Community visitors
Parents of students
Donors
Job seekers
Local government
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key audiences
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Prospective Students
interested third-partiesCurrent Students
AlumniDeansAdvisors
Human Resources
Faculty
Department Chairs
Community visitors
Parents of students
Donors
Job seekers
Local government
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Prospective Students
interested third-partiesCurrent Students
AlumniDeansAdvisors
Human Resources
Faculty
Department Chairs
Community visitors
Parents of students
Donors
Job seekers
Local government
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key audience
prospective students
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key audience
answer their questionsoffer help and coaching
focus on getting them starteD
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kitten break
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rethinking tasks
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Learn about career options
Search for specific class
Learn about career path
Find tuition deadlines
Find scholarships
learn if previous credits transfer
Register
Apply
Search for specific program
Locate a specific individualdirections
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Learn about career options
Search for specific class
Learn about career path
Find tuition deadlines
Find scholarships
learn if previous credits transfer
Register
Apply
Search for specific program
Locate a specific individualdirections
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Learn about career options
Search for specific class
Learn about career path
Find tuition deadlines
Find scholarships
learn if previous credits transfer
Register
Apply
Search for specific program
Locate a specific individualdirections
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bring it together
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Content
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design
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navigation
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platform for growth
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observing activity
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testing changes
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in-person interviews
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learn from others
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one simple question
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what could you sneak out tomorrow in your lunchbox?
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thanks!