one percent of twitter
TRANSCRIPT
One Percent of TwitterA digital methods winter school 2013 project
Bernhard, Julian, Nikolas, Liliana,
Lonneke, Esther, Erik, Carolin
Research Focus
Twitter research often based on the demarcation of bottom-up query views, demarcated by hashtags, key words, users, events, URLs etc.
This project follows a top-down sample-view by retaining 1 % of all tweets from approx. 1 day.
1) How does an average day on Twitter look like?
2) What are the specific affordances of working with a random sample of Tweets?
3) What insights does this allow for working with collections?
The Dataset
• Random Twitter Sample 1%
24.1.2013 19:28:57
25.1.2013 20:26:16
Total 4,577,401 tweets
• 50.09 tweets/s
Methodology
2. URLs
Determine the sources tweets link to
3. HASHTAGS
Categorise & profile top hashtags
1. USERS
Categorise top users
4. GEOLOCATION
Plot tweets/language use on map
100 most mentioned users2,849,881 different user accounts
1% of #Twitter
University of Amsterdamdigital methods winter school
January 2013
DanielJ20
13Follo
wSpreeNOW
android
HitFollow
sTeam
RETWEET
FOLLO
WNGAIN
OmSpikTa
nyaJaw
ab
android
games F4F
getoweno
nsportscenter
CasoCa
ssez
Americ
anIdol lov
eNTA
s
AUTOFOLLO
W
followmejp
CallOu
tSomeone
Beautiful
SiYoTu
vieraM
uchaPlata
EresMexican
oSihaz
ard News
SalamMaulid
urRasu
lFor
‰¥â€ž
Éî„
ɺ
HalaM
adrid
mustfo
llow
BELIEVEac
oustic
GetGlue
TeamA
utoFollow
TellMe
Why
iPad
AUTOFOLLO
WBACK
Follow
BackSe
guro
1000ADAY
ipadga
mes
Cassez
Pertan
yaanSe
putarSeko
lah
¯â€žÃ‡
©„
Éâ‰
„É
º cfc
IFOLLO
WBACK
TeamFollo
wWack
Siguem
eYTeSigo
OmSpikTa
nya jobs
Workaholics lol ido
l
FormasBo
ludasD
ePerderLaDig
nidad FO
R
Follow
ers
timewasting
needed
countkun ATL
PrimarySch
oolMemories
BELIEVEtour
ÿßÿÆÃ
¿â„¢Å¸
äCan
cer $Aries
ballboy nw
Ariana
RiIakku
maCon
test
RealMa
drid Virgo
Taurus lt
sorrynotsorry
‡Â§â€ž
ɺâ
€žÃ‰Ã
‘
Aquariu
s
MinMin
PetikanBE
RTANYA
asklauren
WOWSetanKe
poBang
etLibra
taylors
wiftEH
EriChile
noSi JFB
Ariana
Rilakku
maCon
test
TeamFollo
wBack rt
CallOu
tSomebod
yBeaut
iful TFBJP
Things
IDoWh
enIGet
Bored
SOUGOFOLLOW
FOLLO
WBACK
OPENFOLLO
W
90sBab
yFollow
Train
SosArg
entinoSi np oom
f
FOLLO
W
ChristianM
ingleUsernam
es
gameinsight
500ADay
nowplaying %
RT2GAINF
OLLOW
TRAIN
Wesley
TakesO
ver
INSTAN
TFOLLO
WBACK TFB
followme
skipfollowme
Celebrity Followback & Retweet Undecided Status Update / Comment Meme Topic
1-25
25-50
50-75
75-100
Top 100 #hashtag
categoryzed
Celebrity TV Tags related to celebrities (Bieber, Rilakkuma) and TV (National TV Awards). E.g. ArianaRilakkumaC-ontest, BELIEVEtour, BELIEVEacoustic, AmericanIdol Followback/Retweet'Social practice' tags that deal with
retwitting and following. E.g. TeamFollowBack, FOLLOWBACK, oomf, 500ADay, rt Undecided Undecided: Tags in Arabic. Status Update/Comment Tags that refer to particular topic. E.g. android, love, news, RealMadrid
Meme Tags that characterize user (Zodiac) or its status (current activity). E.g. Libra, Aquarius, nowplaying, time-wasting, facebook Topic Tags that refer to Internet memes. E.g. SosArgentinoSi, ChristianMingleUsernames,
getowenonsportcenter, SalamMaulidurRasulFor, WesleyTakesOver, ballboy
Only 13.27% of all tweets have a hashtag.
HashtagsOnly 13.27% of all tweets have a hashtag
Hashtags
Hashtags
Hashtags
Hashtags
Hashtags
Hashtags- Profile 1.ArianaRilakkumaContest
14388 total tweets
361 Retweets
10797 Users
• 9 RTs: “I nominate @hopefulariana @arilujah @juicyari @arianacoco @DEFYGRANDE @glitteryariana @biebersfries #arianarilakkumacontest”
• 8 RTs: “RT @WoahItsTheBiebs: Retweet if you want me to nominate you for #ArianaRilakkumaContest c:”
• 6 RTs: “i nomimate @SwedishAriana for #ArianaRilakkumaContest !!”
Hashtags- Profile 1.ArianaRilakkumaContest
Hashtags- Profile 2.TeamFollowBack
9332 total tweets
6677 Retweets
8702 Users
• 20 RTs: RT @HitFollowsJp: █↓█↓RETWEET↓█↓█ ★ONLY★IF★YOU★WANT★NEW★FOLLOWERS★ #HitFollowsTeam #OpenFollowTeam #TeamFollowBack #TFBJP #FollowBackVIP ...”
• 15 RTs: “RT @ifollowbackjp: ã€Retweet Only If You Want New Followers】#TeamFollowBack ♥#TeamFollowWack ♥#500aDay ♥#TFBJP ♥#MaxVIP ♥#SOUGOFOLLOW ♥#R ...”
Hashtags- Profile 2.TeamFollowBack
Hashtags- Profile 3.rt
11538 total tweets
9456 Retweets
11076 Users
• 14 RTs: “RT @ifollowbackjp: ã€Follow & RT】#TFBJP #SO #FF #RT #F #IFA #TFW #FollowNGain #FOLLOWNGAIN #OPENFOLLOW #INSTANTFOLLOW #TEAMFOLLOWBACK ...”
• 13 RTs: “RT @enyerbel: Da #RT *SI* QUIERES MAS SEGUIDORES?? #SiguemeyTeSigo sigue a los que den #RT * HAZLO Y COMPRUEBALO * RT RT * TODOS #FOLL ...”
Hashtags- Profile 3.rt
Hashtags- Profile 4.CallOutSomebodyBeautiful
6052 total tweets
5864 Retweets
5951 Users
• 17 RTs: “RT @kaungko: #CallOutSomebodyBeautiful You. Yes you. The one with a nice personality and a good heart! #ilikeyou #tweetsfrommyheart”
• 15 RTs: “RT @damnitstrue: #CallOutSomebodyBeautiful every girl reading this.... you're beautiful. Smile. Life's too short to be unhappy.”
• 14 RTs “RT @ExtraGrumpyCat: #CallOutSomebodyBeautiful No. You're all ugly fucks.”
Hashtags- Profile 4.CallOutSomebodyBeautiful
Hashtags- Profile 5.TFBJP
5780 total tweets
3417 Retweets
5278 Users
• 20 RTs: “RT @HitFollowsJp: █↓█↓RETWEET↓█↓█ ★ONLY★IF★YOU★WANT★NEW★FOLLOWERS★ #HitFollowsTeam #OpenFollowTeam #TeamFollowBack #TFBJP #FollowBackVIP ...”
• 15 RTs: “RT @ifollowbackjp: ã€Retweet Only If You Want New Followers】#TeamFollowBack ♥#TeamFollowWack ♥#500aDay ♥#TFBJP ♥#MaxVIP ♥#SOUGOFOLLOW ♥#R ...”
Hashtags- Profile 5.TFBJP
Hashtags- Profile 6.ThingsIDoWhenIGetBored
4006 total tweets
3478 Retweets
3980 Users
• 35 RTs: “RT @JaiBrooks1: #ThingsIDoWhenIGetBored we all know what giovanna does when she gets bored”
• 14 RTs: “RT @ExtraGrumpyCat: #ThingsIDoWhenIGetBored I lay on the kitchen floor and pretend I'm a crumb.”
• 13 RTs “RT @stillblazingtho: #ThingsIDoWhenIGetBored I get really stoned and then nothing I do is boring.”
Hashtags- Profile 6.ThingsIDoWhenIGetBored
URLs
Only 12.2% tweets have a URL
URLs
Predominance of platforms, little presence of news.
GEO Location
All tweets & their geolocations
GEO Location
Tweets, geolocation & language.
Implications for research
Sample vs. Collection
• Only 12.2 % Hashtags: limits of collections demarcated by hashtags.
• Suggesting decline of hashtag use practices?
• Also, only 12.2% contain URLs: limits of organising/polarising tweets based on URLs.
Impact of the Social
• URLs: platforms followed by diverse longtail, very few news sources.
• Hashtags predominantly used to gain followers & retweets.
Questions?
Thank you.