one name, one icon, one bank: a l ti th i t tiaccelerating ... · brand integration will be largely...
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One name, one icon, one bank:A l ti th i t tiAccelerating the integration process
Ulrich Sieber, Member of the Board of Managing Directors | Frankfurt, 10-28-2009
Integration is proceeding according to planIntegration is proceeding according to plan
Merger Merger
2008 2009
Merger announced
Merger closing Merger
Executive
Jan. Feb. Mar. Apr. May June July Aug. Sept. Oct. Nov. Dec.Sept. Oct. Nov. Dec.
Reconciliation Reconciliation Appointment Implementation appointment
Business model
of interests headquarters
of interests nationwide
ppML 2
Appointment Appointment
pof target structureheadquarters
Business modelfinalized
DKIB brandFirst joint products
Appointment ML 3 and ML 4headquarters
Appointment ML 3 nationwide
DKIB brand integration
products
1Ulrich Sieber, Member of the Board of Managing Directors | Frankfurt, 10-28-2009
E l iti t t id i t tiEmployees are positive, customers want more rapid integration
Employees Customers
" h d ill h h
Customers
90% feel that cooperation is constructive
"Why do I still have to use the Commerzbank branch, which is further away, when there's a Dresdner Bank branch much closer?"
85% support the adopted course
80% are happy with the results "Why does the Dresdner Bank brand still exist if it's now part of Commerzbank?"
much closer?
achieved to date
75% believe the integration will be a "Why are there still two separate onlinesuccess
Why are there still two separate online banking websites after the merger?"
2Ulrich Sieber, Member of the Board of Managing Directors | Frankfurt, 10-28-2009
Th i t ti ill b t iblThe integration will become tangible sooner
Integration becomes concrete for customers and employeesOnebrand Q2 2010Q4 2010
Key transactions are available in all branchesOptimalaccessibility Q2 2010Q4 2010
Consistent management structure implemented to branch levelClearmanagement Q3 2010Q1 2011
Integration gradually implemented in segmentsStep-by-step IT migration
Q2 2010to
Q2 2011Q4 2010
Planned continuation of integration process in the units abroad and in Investment Bank
3Ulrich Sieber, Member of the Board of Managing Directors | Frankfurt, 10-28-2009
Brand integration will be largely finalized by the end of Q2 2010
2009 2010
Brand integration will be largely finalized by the end of Q2 2010
2009 2010
C i f
Q2/2010January 12 May 11 September 1 NovemberOctober 28
Conversion ofDresdner Bank brand
Merger New branding
BranchesHead office buildingsIT/online bankingForms
Key servicesFinalization of merger
Conversion of DKIB
Flagship projects
Key services in all branches
DepositsWithdrawalsAccount informationPayment transactionsSelf-service terminals
4Ulrich Sieber, Member of the Board of Managing Directors | Frankfurt, 10-28-2009
K i il bl i ll b h f Q2 2010Key services available in all branches from Q2 2010
Self-service terminals
Deposits/withdrawals
Payment transactions
5Ulrich Sieber, Member of the Board of Managing Directors | Frankfurt, 10-28-2009
New planning is advantageous to both the customers and the bankNew planning is advantageous to both the customers and the bank
Consistent branding of the new Commerzbank is achieved sooner
Key services available sooner to all customers in all branches
Consistent management structure to branch level implemented sooner
Step-by-step IT integration ensures better security of the integration process
6Ulrich Sieber, Member of the Board of Managing Directors | Frankfurt, 10-28-2009
For more information, please contact:
Reiner Roßmann (Head of Media Relations)P: +49 69 136 46646M: [email protected]
Beate SchlosserP: +49 69 136 22137
Simone FuchsP: +49 69 136 44910P: +49 69 136 22137
Melanie LorizP: +49 69 136 43246M: [email protected]
P: +49 69 136 44910M: [email protected]
Maximilian BickerP: +49 69 136 28696M: [email protected]
Saida FoutaP: +49 69 136 22830M: [email protected]
7Ulrich Sieber, Member of the Board of Managing Directors | Frankfurt, 10-28-2009
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