One More Time: How Do You Motivate Employees?

By FREDERICK HERZBERG

Presented by Rathnakumar.A

He is most famous for introducing job enrichment and the Motivator-Hygiene theory. His 1968 publication "One More Time, How Do You Motivate Employees?" had sold 1.2 million reprints by 1987 and was the most requested article from the Harvard Business Review.

Motivation EmployeeMotivation with KITANegative KITA

Negative physical KITANegative psychological KITA

Positive KITA

Myths about MotivationReducing time spent at work.Spiraling wages.Fringe benefits.Human relations training.Sensitivity training.CommunicationsTwo-way communicationsJob participation.Employee counseling.

Hygiene vs. Motivation

Eternal trianglethe theory suggests

that work be enriched to bring about effective utilization of personnel.

Job enrichment provides the opportunity for the employee’s psychological growth, while job enlargement merely makes a job structurally bigger.

JOB LOADING-negativeto enrich certain jobs, management

often reduces the personal contribution of employees rather than giving them opportunities for growth in their accustomed jobs.

Some of the approaches, 1.)challenging

2.)adding3.)rotating4.)removing

Vertical –job loading

Horizontal vs. vertical loading

Steps for Job EnrichmentSelect JOB.Approach to JOBS by manager.Brainstorm a list of changes that may enrich the jobs.Screen the list to eliminate suggestions that involve

hygiene.Screen the list for generalities.Screen the list to eliminate any horizontal loading

suggestions.Avoid direct participation by the employees whose jobs

are to be enriched.Set up a controlled experiment. Be prepared for a drop in performance.Expect your first-line supervisors to experience some

anxiety and hostility

conclusion Job enrichment will not be a one-time

proposition, but a continuous management function.

Reasons: The changes should bring the job up to the

level of challenge commensurate with the skill that was hired.

Those who have still more ability eventually will be able to demonstrate it better and win promotion to higher level jobs.

The very nature of motivators, as opposed to hygiene factors

Reference https://www.google.co.in/url?

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