one gateway plaza los angeles, ca 9°012-2952 metroboardarchives.metro.net/boardbox/bb2007/bb...
TRANSCRIPT
Los Angeles CountyMetropolitan Transportation Authority
Metro
One Gateway PlazaLos Angeles, CA 9°012-2952
213.922.2000 Tel
metro.net
TO:
THROUGH:
FROM:
SUBJECT:
ISSUE
January 12, 2007
BOARD OF DIRECTORS
ROGER SNOBLECHIEF EXECUTWE OFFICER
MATT RAYMOND~CHIEF COMMUNICATIONS OFFICER
DECEMBER COMMUNICATIONS REPORT
Improving awareness of communications activities.
DISCUSSION
This In the Public Eye report visually recaps communications activities fromDecember 2006.
NEXT STEPS
The January report will be issued next month.
ATTACHMENT
December In the Public Eye Metro campaigns and customer information
San Fernando Valley Yellow Pages
Go Metro to the Rose Parade
December 2006
Metro Rapid Line 741Service Changes
Canoga Station
TAP
In the Public Eye
December 2006
Table of Contents
top line Monthly Summary i
campaigns Service Changes 1 Go Metro to the Rose Parade 2 Orange Line Canoga Station Opening 3 Metro Rapid Line 741 4 TAP 5
current promotions Holiday Shopping Guide 6 San Fernando Valley Yellow Pages 7 LA Kings 8 customer information “9 to 5” Map 9 12-Minute Map 9 Metro News 9
metro briefs Insertion Summary 10
customer signage Various Projects 11
web Web Stats 12
media relations Press Releases 13
cross promotions and events Recap 14
regional communications Recap 15 programs
government relations Recap 17
sector activity Recap 18
metro volunteer program Recap 19
commute services Sales Figures 20
metro art Poetry in Motion 21
standing publications Rider’s Guide 22 Connections 22 Destinations 22 System Map 22
coming soon Overview for January 2007 23
December 2006 top line
Top Line
Fare Revenue In December 2006:
> Total fare revenues were $23,392,000, 1.8% higher than December 2005. Fiscal year to date, fare revenues totaled $144,400,000, almost 4.2% more than the same period last fiscal year.
Ridership
In November 2006:
> Monthly boardings on bus system-wide equaled 32,820,478
> Monthly boardings on rail system equaled 6,443,064
Customer Satisfaction
(Based on Spring 2006 Survey)
> 33% of ridership chooses Metro to commute to/from work
> 86% of ridership said that Metro’s image is improving
> 82% of ridership said that Metro bus service is better now than last year
> 85% of ridership said, “I am satisfied with Metro service.”
i
December 2006 campaigns
Objective To provide information regarding bus service changes to the public.
Elements Ads Car Cards Take Ones Web
Service Changes
Service changes start December 17, 2006
America’s Best is getting even better.
metro.net
metro.netmetro.net
America’s Best is getting even better.
> Additional weekday & weekend service> New high-capacity buses> New Metro Rapid line, limited stop service and more
Service changes start December 17, 2006
El mejor de América continúa mejorándose.
> Servicio adicional entre semana y los fines de semana> Nuevos autobuses de alta capacidad> Nueva línea de Metro Rapid, servicio de paradas limitadas y más
Los cambios de servicio se inician el 17 de diciembre del 2006
07-
1633
dw ©
200
6 la
cmta
EXP 01.31.07
Look for new timetables onboard in December or check metro.net Busque los nuevos horarios abordo su autobús en diciembre o visite metro.net
1
December 2006 campaigns
Objective To promote taking Metro to and from the Rose Bowl, Rose Parade and float viewing at Victory Park.
Elements Poster Take Ones Temporary Signage Web
Go Metro to the Rose Parade
ARROYOPARKW
AY
SIERRA MADRE BL
SAN GABRIEL BL
COLORADO BL
DEL MAR BL
CALIFORNIA BL
FAIR OAKS AV
LOS ROBLESLAKE AV
ALLEN AV
GLENARMORANGE GROVE
BL
MOUNTAIN ST
ORANGE GROVE BL
Victory Park
Allen2Lake2SierraMadre Villa4
PASADENA
Rose Bowl
Principiodel desfile
Fin del desfile
Del Mar1
Ruta del desfileGold Line de Metro RailEstaciones de laGold Line de Metro Rail
210
134
Memorial Park1, 3
Hacia el Centrode Los Angeles
desfile de las rosas festejando el año nuevo
metro.net
Go Metro to 2007 New Year’scelebrations!
The easy way to reach the parade, ?oats and Rose Bowl game.
carrozas partido del rose bowl
Metro es su conductor – designado para la noche de Año Nuevo.
31 de Diciembre
Para ayudarle a celebrar el Año Nuevo, el servicio de Metro Bus y Metro Rail serágratis desde las 9 de la noche el 31 deDiciembre hasta las 2 de la mañana el 1 de Enero. Tarifas regulares regresan a partir de las 2 de la mañana el día de Año Nuevo.
La tarifa de ida es de $1.25 para un viaje en una sola dirección y en una sola línea. Un Pase Diario de $3 cubre viajes ilimitados comenzando en la fecha de compra hasta las 3 de la mañana del día siguiente.
Atención: Todas las líneas de Metro Rail estarán en función toda la noche en la víspera del Año Nuevo.
Disfrute de las carrozas sin la locura.
1-2 de EneroMetro está ofreciendo acceso fácil para ver las carrozas del Desfile de Las Rosas después del desfile. Tome Metro Gold Line a la Estación Sierra Madre Villa en Pasadena. Allí, usted puede abordar un autobús desde la plaza de autobuses en el primer nivel del área de estacionamiento que brinda servicio de enlace directo al Parque Victory dónde las carrozas estarán en exhibición durante el 1 y 2 de Enero. El servicio de enlace ofrecerá servicio desde la Estación Sierra Madre Villa hasta las 3 de la tarde cada día.
Horas del servicio de enlace:cada 5-10 minutos
1 de Enero 2 de Enero
12:30pm-3pm 7am-3pm
Se aplican las tarifas regulares de Metro.Llame al 1.877.793.9911 para más información sobre los autobuses, las horas para ver las carrozas y las entradas.
Viaje en Metro Gold Line al Desfile de Las Rosas.
1 de EneroMetro Gold Line le hace más fácil que nunca llegar al Desfile de Las Rosas en Pasadena. Las estaciones Memorial Park, Del Mar, Lake y Allen se encuentran solamente a unos pasos de la ruta del desfile. Evite el tráfico y los problemas de estacionamiento. ¡Compre un Pase Diario de Metro por solamente $3 y suba a bordo!
1 Las estaciones de Memorial Park y Del Mar están aproximadamente a unas dos cuadras de la ruta del des>le.
2 Las estaciones de Lake y Allen están aproximadamente a unas cuatro cuadras de la ruta del des>le.3 Salga en la estación Memorial Park para el servicio de enlace al Rose Bowl.4 Salga en la estación Sierra Madre Villa para ver las carrozas después del des>le en Victory Park.
Por qué manejar? Llegue al partido del Rose Bowl en Metro Rail.
1 de Enero
Evite las largas caminatas y el alto costo de estacionamiento en el Rose Bowl al tomar Metro Gold Line a la estación Memorial Park en Pasadena. Luego camine una distancia corta hasta el área de estacionamiento de Parsons y viaje en autobús cómodamente a través del tráfico directamente hasta la puerta de entrada. El servicio de enlace entre Parsons y el Rose Bowl empezará a las 10 de la mañanael día 1 de Enero.
Habrá estacionamiento disponible en Union Station por $6. Visite metro.netpara ver otors lugares de estacionamiento cerca a otras estaciones de Metro Rail. O puede encontrar su mejor conexión al Metro Gold Line utilizando el Trip Planner en metro.net.
Por favor recuerde que no se permite comer, beber, fumar, ni productos inflamables en Metro Rail. Debido a que se espera la asistencia de gran cantidad de gente al Desfile de Las Rosas y al partido del Rose Bowl, artículos grandes como sombrillas, sillas y hieleras tampoco se permitirán en los trenes ese día.
¿
Rose BowlShuttle
�
December 2006 campaigns
Objective To inform area businesses and residents about the upcoming Canoga Station Park/Ride.
Elements Banner Bench Ad Billboard Poster
Orange Line Canoga Station
metro.net
Metro Orange LineCanoga Station and Park/Ride
Coming in late 2006
�
December 2006 campaigns
Objective To inform the public of new Metro Rapid line available along Reseda Bl in the San Fernando Valley.
Elements Ads Bus Benches Signage Take Ones
Metro Rapid Line 741
Devonshire
Nordhoff
Roscoe
Saticoy
Sherman Way
Vanowen
Victory
Reseda StationMetro Orange Line
VenturaMetro Rapid 750
Reseda Boulevard just got Rapid.
metro.net
I love riding Rapid.
Since it only stops at major cross streets, there’s nothing to slow me down. I just show up at my station to >nd a bus coming by every few minutes. Then, we cruise right through intersections with special sensors that keep tra;c lights green.
Metro Rapid is so cool…What’s not to love?
07-
100
8bm
m ©
200
6 la
cmta
4
December 2006 campaigns
Objective To introduce TAP to I-TAP/B-TAP customers and Metro/Muni employees.
Elements Intro to TAP DVD Take Ones
TAP
Metro BeginsTesting TAP
metro.net
Frequently Asked Questions
�
December 2006 current promotions
Objective To inform and encourage shoppers to use public transportation during the holiday season.
Elements Take Ones Web
Holiday Shopping Guide
Este año, ir de compras puede ser más sencillo...viaje en Metro.
When tra;c is naughty, Metro is nice.
Take Metro Rail to go shopping this holiday season and you can:> Save money on gas and parking> Skip the traffic near shopping centers and freeways> Avoid looking for a parking spot
Many major stores, boutiques and malls are conveniently located near Metro Rail stations. Just buy your $3 Day Pass and hop on board. We’ll take care of driving, so you can concentrate on finding the perfect gift.
Para ir de compras esta temporada navideña tome Metro Rail y...> Ahorre dinero en gasolina y estacionamiento > Evite el tráfico en las autopistas y cerca de los centros comerciales> Evítese de buscar un lugar de estacionamiento
Muchas tiendas y centros comerciales están ubicados cerca de las estaciones de Metro Rail. Simplemente, compre un Pase Diario de $3 y suba a bordo. Nosotros nos encargamos de manejar para que usted se concentre en encontrar el regalo perfecto.
DayPass
0123077 01THURSDAY
DEC 2006
metro.net
Go Metro 2006 Shopping Guide
metro.net
1
4
5
6
2
3
8
9
10
14
15
16
17
19
20
21
24
26
23
11
12
13
28
29
7
18
25
22
27
Quick Shopping Guide (by Station) Guía de compras (por estación)
Hollywood/Western StationThai Town Shopping District (Dokya Bookstore, Nuch Karam Gift Shop, Thailand Plaza & more)
Hollywood/Vine StationSunset + Vine (Amoeba Music, Bed Bath &Beyond, Borders, Boutiques & more)
Hollywood/Highland StationHollywood & Highland (ALDO, American Eagle Outfitters, Banana Republic, bebe, Express, Gap, Hot Topic, Louis Vuitton, Nine West, Oakley, Swatch & more)Hollywood Boulevard (shops & more)
Universal City StationUniversal CityWalk (Adobe Road, Billabong, Fossil, EB Games, Hollywood Harley Davidson, Hot Topic, Magnet Max, Popcornopolis, Quicksilver Boardrider’s Club, The Raider Image, Sam Goody, Sketchers, Sunglass Hut, Zen Zone & more)
North Hollywood StationNoHo Arts District (Boutiques, children’sand vintage clothing, home décor shops, retail & more)
Metro Orange LineVan Nuys Station
Panorama MallMetro Local 233 or Metro Rapid 761 (Anchor Blue, Forever 21, K-B Toys, Payless Shoe Source, Wal-Mart & more) The PlantMetro Local 169, 233 or Metro Rapid 761 (Babies-R-Us, Cost Plus, Home Depot, Office Max, RadioShack, Ross & more)
Warner Center StationWest>eld Promenade (Barnes & Noble, The Bombay Company, Macy’s, Restoration Hardware, Williams-Sonoma & more)West>eld Topanga (Abercrombie and Fitch, American Eagle Outfitters, Anne Taylor, Banana Repulic, Express, Guess, Macy's, Nordstrom, Sears, Steve Madden & more)
Metro Gold LineChinatown Station
Chinatown Jewelry Mart(Phoenix Bakery, art galleries, clothing stores, home décor retailers & more)
Lincoln/Cypress StationHome Depot
Highland Park Station(Galco’s Soda Pop Stop, Payless Shoes, RadioShack, Smart & Final, clothing shops, shoe stores, boutiques & more)
Mission StationMission West Shopping District (Antiquestores, clothing shops/boutiques & more)
Del Mar Station & Memorial Park StationOld Pasadena (Apple Computer, Barnes &Noble, The Body Shop, Crate & Barrel, Gap, J. Crew, Patagonia, Pottery Barn, Restoration Hardware, SAKS FIFTH AVENUE,Urban Outfitters, Z Gallerie & more)
Metro Red LineUnion Station/Gateway Transit Center
Olvera Street Shopping District(El Pueblo de Los Angeles)
Civic Center StationLittle Tokyo (Japanese Village Plaza, Little Tokyo Shopping Center & more)Museum of Contemporary Art Store (MOCA)
Pershing Square StationGarment DistrictGrand Central MarketJewelry DistrictSantee AlleyToy District
7th Street/Metro Center Station7th & Fig (Ann Taylor Loft, Godiva Chocolatier, Macy's, Mrs. Beasley’s, Mr. G’sToys & Expressions, & more)Macy’s Plaza (Bath & Body Works, Express, Lady Foot Locker, Macy’s, RadioShack, Victoria’s Secret & more)
Wilshire/Western StationKoreatown Shopping District (KoreatownGalleria, Koreatown Plaza & more)Beverly Hills/Rodeo Drive ShoppingMetro Local 20 or Metro Rapid 720 (Anthropologie, Banana Republic, Barneys New York, Burberry, Club Monaco, Crate & Barrel, Gap, Guess, Lacoste, Neiman Marcus, NikeTown, Pottery Barn, SAKS FIFTH AVENUE, Sharper Image, Tiffany & Co. & more)3rd Street PromenadeMetro Local 20 or Metro Rapid 720 (Abercrombie and Fitch, Anthropologie, Banana Republic, Benetton, Borders, French Connection, Gap, Guess, J. Crew, Levi’s, Pottery Barn, Puma, Urban Outfitters, Von Dutch & more)Santa Monica PlaceMetro Local 20 or Metro Rapid 720 (Bath & Body Works, BCBG, Foot Locker, Forever 21, Gap Kids and Baby Gap, Macy’s, Planet Funk, Sam Goody, Victoria’s Secret & more)
Vermont/Beverly StationBeverly CenterMetro Local 14 or Metro Rapid 714(Ann Taylor, Banana Republic, bebe, Bloomingdale’s, Brookstone, Club Monaco, Coach, Diesel, DKNY, Express, Gymboree, Nine West, Pottery Barn, Sephora, Sony Style & more)The GroveMetro Local 14 or Metro Rapid 714 (Abercrombie and Fitch, Anthoropologie, Apple Computer, Barnes & Noble, Coach, Crate & Barrel, J. Crew, Janie and Jack, Nike Women, Nordstrom, Pottery Barn Kids, Quiksilver Boardrider’s Club, Tommy Bahama & more)
Information subject to change
Paseo Colorado Shopping Center (Bath & Body Works, Coach, Loehmann’s, Macy’s & more)
Lake Avenue StationSouth Lake Avenue Shopping District(Borders, Macy’s, Pier 1 Imports, Ross Dress-for-Less, Trader Joe’s & more)
Sierra Madre Villa StationHastings Ranch Shopping Center (Bed, Bath & Beyond, Best Buy, Chick’s Sporting Goods, Old Navy, Wickes Furniture & more)Westfield Santa AnitaWeekend only shuttle service in December(Bath & Body Works, The Bombay Company,Borders, The Disney Store, Eddie Bauer, JCPenny, The Limited, Macy’s, Nordstrom, Old Navy & more)
Metro Blue LinePico Station
Fashion District
Florence StationSwap Meet
Compton StationCompton Town Center (The Athlete’s Foot, Circuit City, Footlocker, Kragen Auto Parts, Payless Shoes & more)
Del Amo StationDel Amo Indoor Swap Meet
5th Street StationCity Place Long Beach (Nordstrom Rack, Ross Dress-for-Less, Wal-Mart & more)
Transit Mall StationPine Avenue Shopping DistrictShoreline VillageThe Pike at Rainbow Harbor
Metro Green LineLong Beach Station
Plaza Mexico (Anna’s Linens, Expression Airbrush, Fandango Leather Mart & more)
Hawthorne StationSouth Bay GalleriaMetro Local 40 or Metro Rapid 740 (Anchor Blue, Claire’s, The Disney Store, Eddie Bauer, Lane Bryant, The Limited, Mervyn’s, Nine West, Nordstrom, RadioShack & more)
Douglas StationManhattan Village MallMetro Local 125 (Babystyle, The Bombay Company, Chico’s, Fry’s Electronics, Gap, Macy’s, Old Navy, Pottery Barn, REI Sporting Goods, Sephora, Victoria’s Secret, Williams-Sonoma & more)
�
December 2006 current promotions
7
Objective Front cover ad alerting the businesses and residents of the San Fernando Valley about the Orange Line.
Elements Ad
San Fernando Valley Yellow Pages
December 2006 current promotions
Objective To promote Metro to LA Kings fans via a comprehensive cross-promotion.
Elements Ads Banner Flyer Web
LA Kings
A trip to STAPLES Center should be fun from beginning to end. So skip the tra;c and parking hassle and Go Metro.
The Metro Blue Line’s Pico Station is just a block away. Many Metro bus lines serve the arena as well. And thanks to the Metro Day Pass, you can make the whole trip for just $3.
To fi nd the route that’s best for you, use the online Trip Planner at metro.net.
07-
1635
ns
©20
06
lacm
ta
Get here the easy way.Go Metro.
metro.net
07-1635_ad_staples_final.indd 1 11/9/06 1:13:46 PM
Get here the easy way.Go Metro.
A trip to STAPLES Center should be fun from beginning to end. So skip the tra;cand parking hassle and Go Metro.
The Metro Blue Line’s Pico Station is just a block away. Many Metro bus lines serve the arena as well. And thanks to the Metro Day Pass, you can make the whole trip for just $3.
To find the route that’s best for you, use the online Trip Planner at metro.net.
Show your valid Metro pass or Metro Rail ticket at the STAPLES Center Box Office to receive $10 off any seat to any Kings game December 2, 2006 – January 3, 2007!
metro.net
07-
1874
©20
06
lacm
ta
�
December 2006 customer information
NewsConstruction is underway on the Exposition Light Rail Line following the official groundbreaking.
9th Annual Downtown on IceOutdoor Ice Skating Rink at Pershing Square
LA Kings Downtown on Ice is open daily, including holidays, now through January 15.
Pershing Square532 South Olive Street, Los Angeles
c o u p o n
l a k i n g s d o w n t o w n o n i c e
admission$1 o=
Make a list, check it twice and then use the Metro Trip Planner at metro.net to get there.
Además:
> Se presentan nuevas líneas de autobús
> Trenes de Metro Gold Line con mayor frecuencia
> Cupón de $1 para Downtown On Ice
> Obtenga un descuento de $10 en los boletos de LA Kings
1.800.266.6883 metro.net diciembre del 2006
Go Metro to...
Get $1 O= Downtown On Ice
To put you in the holiday mood, the LA Kings Downtown on Ice is back for its ninth year now through January 15.
Downtown LA’s Pershing Square has been turned into the Southland’s largest ice-skating rink brought to you by the LA Kings and the LA Department of Recreation & Parks. Highlights include “Glide in Movie,” free hockey clinics for kids, a Winter Festival, concert series, and a special Kids Zone.
Take a spin on the ice with an hour-long skating session (Bring the coupon below for $1 o= the $6 admission fee. Discount does not apply to skate rental fees). For complete information, call 888.LA.PARKS or visit laparks.org.
When Tra;c Is Naughty, Metro Is Nice So much to do, so little time. Whether it’s shopping, entertainment or getting together with family and friends, Go Metro to make your holiday season a little less hectic.
Use Metro’s 2006 Holiday Shopping Guide for a listing of major stores and boutiques conveniently served by Metro. Look for the guide on buses or trains and online at metro.net.
America’s Best is Getting Even Better Look for these and other improvements to Metro Bus service beginning December 17:
> New Metro Rapid Line 741 debuts weekdays along Reseda Boulevard between Northridge and Tarzana with connection to the Reseda Orange Line Station.
> The Nordho= Street Limited Stop Line 364 will o=erfaster service along Nordho= and Osborne streets between Chatsworth and Sun Valley.
> New Line 355 will provide limited stop service along Compton Avenue between downtown and Metro Blue Line Firestone Station.
> New Central Avenue Limited Stop Line 350 will travel between downtown and the Metro Green Line Avalon Station.
> Line 224 will provide service between the Metro Rail Universal City Station and the Olive View Medical Center along Lankershim Boulevard and San Fernando Road.
Metro0
7-11
711t
r©
200
6LA
CM
TA
News
Viaje en Metro durante las fiestas del Fin del Año
> The Universal City-Burbank Shuttle Line 155 will travel between the Metro Rail Universal City Station and the Burbank Metrolink Station.
> Harbor Transitway Express Line 450X will increase service to run every 15 minutes during the rush hours of 7-8am northbound and 4-5pm southbound.
> Sixty-foot-long Metro Liners with seating for 57 passengers will begin serving Van Nuys Boulevard Line 233 and Vermont Avenue Line 240.
> There will be additional service on weekdays for Lines 40, 108, 111, 115, 117, 206, 212, 445, 450X, 550 and 710. Saturday bus service is being added to Lines 40, 108, 111, 115, 117, 207, 212 and 711. Sunday bus service will be improved on Lines 40, 108, 111, 115, 207 & 210.
For updated timetables on all the service improvement, visit metro.net.
Make Your Rose Parade Special: Take the Gold Line Join those who’ve discovered the easiest way to get to Pasadena’s Annual Tournament of Roses – Metro Rail.
More and more parade viewers are avoiding the tra;cand parking hassles each year by using the fast and convenient Metro Gold Line. The Memorial Park, Del Mar, Lake and Allen stations are all just a short walk from the parade route.
The Gold Line will run overnight New Year’s Eve, with trains running as often as every 8 minutes beginning at 6am on Monday, January 1.
Special shuttles to the float viewing area in Victory Park will be running from the Sierra Madre Villa Station following the parade. The shuttle will run from 12:30pm to 3pm on the day of the parade and from 7am to 3pm on Tuesday, January 2. See metro.net for travel connections.
Gold Line Improves Service,Travel Time Metro is making it easier, faster and more convenient to get between downtown LA and Pasadena. System improvements have trains running 5 minutes faster between Metro Union Station and Sierra Madre Villa, during rush hours. This means you’ll spend about 30% less time waiting for the train to arrive. Or shave minutes o= the commute by boarding the Gold Line Express, which makes fewer stops along the line.
Go to metro.net for more information and download a timetable.
Metro Riders Save $10 On LA Kings Tickets
Calling all hockey lovers! Show your Metro pass or ticket at the Staples Center box office and get $10 o= any seat to the LA Kings home games December 2 through January 3. See the LA home team take on NHL greats, such as, the Anaheim Ducks, Calgary Flames and the Colorado Avalanche.
For more information call 888.KINGS.LA or online at www.lakings.com.
Check back next month for more LA Kings o=ers or check the Go Metro Specials at metro.net.
LA Kings Games at Staples Center
Saturday December 2 Anaheim Ducks 1:00pm
Thursday December 7 Nashville Predators 7:30pm
Saturday December 9 Colorado Avalanche 7:30pm
Tuesday December 12 San Jose Sharks 7:30pm
Saturday December 16 Dallas Stars 1:00pm
Tuesday December 19 Calgary Flames 7:30pm
Tuesday December 26 Phoenix Coyotes 7:30pm
Wednesday January 3 Columbus Blue Jackets 7:30pm
LA Kings DefensemanAaron Miller
“9 to �” Map
Metro News
Mapa delServicio Expressde MetroJulio de 2006
metro.net
MetroExpress Service
“9to5” MapJuly 2006
metro.net
05-
064
7mr
©20
06
lacm
ta
Metro works with LADOT and other municipal carriers to provide you with an express bus network for better commuting throughout LA County.
Express services o=er various perks likecomfortable, high-back seating withreading lights, faster service via carpoollanes, and convenient connections tomajor employment centers and park/ridelots. Visit metro.net to find out whichexpress service is best for you.
Go Metro to work. Get your boss to pay for your pass.
Metro has a special incentive program for employers to purchase your pass.
Whether you work for a large or smallbusiness, we can tailor our program to fitindividual company needs and make iteasy for your employer to pay your way allyear ’round.
Ask your employer to call 213.922.2811.Before long, you may be able toGo Metro FREE!
Metro trabaja con LADOT y otros medios de transporte municipales para proporcionarle una red de autobuses Express para que viaje mejor a través del Condado de Los Angeles.
LosserviciosExpressofrecenvariosbeneficiostalescomoasientoscómodosconrespaldosaltosylucesparaleer,serviciorápidovíaloscarrilesdecarpoolyconexionesconvenienteshaciacentrosdeempleoprincipalesylugaresparaestacionaryviajar.Visitemetro.netparaobtenermásinformaciónsobrequéservicioExpresseselmejorparausted.
Vaya en Metro al trabajo.
Haga que su jefe pague por su pase.
Metro tiene un programa de incentivos especial para que los empleadores le compre su pase.
Yaseaquetrabajaparaunacompañíagrandeopequeña,nosotrospodemosdesarrollarunprogramaqueseacomodealasnecesidadesindividualesdelacompañíayfacilitequesuempleadorlepaguesusviajesdurantetodoelaño.
Pídaleasuempleadorquellameal213.922.2811.Antesquesedecuenta,puedaque¡VayaenMetroGRATIS!
Mapa delServicioExpressdeMetroJulio de 2006
metro.net
MetroExpress Service
“9 to 5” MapJuly 2006
metro.net
05-0
647mr ©
200
6 lacmta
Metro works with LADOT and other municipal carriers to provide you with an express bus network for better commuting throughout LA County.
Expressserviceso=ervariousperkslikecomfortable,high-backseatingwithreadinglights,fasterserviceviacarpoollanes,andconvenientconnectionstomajoremploymentcentersandpark/ridelots.Visitmetro.nettofindoutwhichexpressserviceisbestforyou.
Go Metro to work.Get your boss to pay for your pass.
Metro has a special incentive program for employers to purchase your pass.
Whetheryouworkforalargeorsmallbusiness,wecantailorourprogramtofitindividualcompanyneedsandmakeiteasyforyouremployertopayyourwayallyear’round.
Askyouremployertocall213.922.2811.Beforelong,youmaybeabletoGoMetroFREE!
Metro trabaja con LADOT y otros medios de transporte municipales para proporcionarle una red de autobuses Express para que viaje mejor a través del Condado de Los Angeles.
Los servicios Express ofrecen variosbeneficios tales como asientos cómodoscon respaldos altos y luces para leer,servicio rápido vía los carriles de carpooly conexiones convenientes hacia centrosde empleo principales y lugares paraestacionar y viajar. Visite metro.net paraobtener más información sobre quéservicio Express es el mejor para usted.
Vaya en Metro al trabajo.
Haga que su jefe pague por su pase.
Metro tiene un programa de incentivos especial para que los empleadores le compre su pase.
Ya sea que trabaja para una compañíagrande o pequeña, nosotros podemosdesarrollar un programa que se acomodea las necesidades individuales de lacompañía y facilite que su empleadorle pague sus viajes durante todo el año.
Pídale a su empleador que llame al213.922.2811. Antes que se de cuenta,pueda que ¡Vaya en Metro GRATIS!
1�-Minute Map
NewsConstruction is underway on the Exposition Light Rail Line following the official groundbreaking.
9th Annual Downtown on IceOutdoor Ice Skating Rink at Pershing Square
LA Kings Downtown on Ice is open daily, including holidays, now through January 15.
Pershing Square532 South Olive Street, Los Angeles
c o u p o n
l a k i n g s d o w n t o w n o n i c e
admission$1 o=
Make a list, check it twice and then use the Metro Trip Planner at metro.net to get there.
Además:
> Se presentan nuevas líneas de autobús
> Trenes de Metro Gold Line con mayor frecuencia
> Cupón de $1 para Downtown On Ice
> Obtenga un descuento de $10 en los boletos de LA Kings
1.800.266.6883 metro.net diciembre del 2006
Go Metro to...
Get $1 O= Downtown On Ice
To put you in the holiday mood, the LA Kings Downtown on Ice is back for its ninth year now through January 15.
Downtown LA’s Pershing Square has been turned into the Southland’s largest ice-skating rink brought to you by the LA Kings and the LA Department of Recreation & Parks. Highlights include “Glide in Movie,” free hockey clinics for kids, a Winter Festival, concert series, and a special Kids Zone.
Take a spin on the ice with an hour-long skating session (Bring the coupon below for $1 o= the $6 admission fee. Discount does not apply to skate rental fees). For complete information, call 888.LA.PARKS or visit laparks.org.
When Tra;c Is Naughty, Metro Is Nice So much to do, so little time. Whether it’s shopping, entertainment or getting together with family and friends, Go Metro to make your holiday season a little less hectic.
Use Metro’s 2006 Holiday Shopping Guide for a listing of major stores and boutiques conveniently served by Metro. Look for the guide on buses or trains and online at metro.net.
America’s Best is Getting Even Better Look for these and other improvements to Metro Bus service beginning December 17:
> New Metro Rapid Line 741 debuts weekdays along Reseda Boulevard between Northridge and Tarzana with connection to the Reseda Orange Line Station.
> The Nordho= Street Limited Stop Line 364 will o=erfaster service along Nordho= and Osborne streets between Chatsworth and Sun Valley.
> New Line 355 will provide limited stop service along Compton Avenue between downtown and Metro Blue Line Firestone Station.
> New Central Avenue Limited Stop Line 350 will travel between downtown and the Metro Green Line Avalon Station.
> Line 224 will provide service between the Metro Rail Universal City Station and the Olive View Medical Center along Lankershim Boulevard and San Fernando Road.
Metro
07-
1171
1tr
©20
06
LAC
MTA
News
Viaje en Metro durante las fiestas del Fin del Año
> The Universal City-Burbank Shuttle Line 155 will travel between the Metro Rail Universal City Station and the Burbank Metrolink Station.
> Harbor Transitway Express Line 450X will increase service to run every 15 minutes during the rush hours of 7-8am northbound and 4-5pm southbound.
> Sixty-foot-long Metro Liners with seating for 57 passengers will begin serving Van Nuys Boulevard Line 233 and Vermont Avenue Line 240.
> There will be additional service on weekdays for Lines 40, 108, 111, 115, 117, 206, 212, 445, 450X, 550 and 710. Saturday bus service is being added to Lines 40, 108, 111, 115, 117, 207, 212 and 711. Sunday bus service will be improved on Lines 40, 108, 111, 115, 207 & 210.
For updated timetables on all the service improvement, visit metro.net.
Make Your Rose Parade Special: Take the Gold Line Join those who’ve discovered the easiest way to get to Pasadena’s Annual Tournament of Roses – Metro Rail.
More and more parade viewers are avoiding the tra;cand parking hassles each year by using the fast and convenient Metro Gold Line. The Memorial Park, Del Mar, Lake and Allen stations are all just a short walk from the parade route.
The Gold Line will run overnight New Year’s Eve, with trains running as often as every 8 minutes beginning at 6am on Monday, January 1.
Special shuttles to the float viewing area in Victory Park will be running from the Sierra Madre Villa Station following the parade. The shuttle will run from 12:30pm to 3pm on the day of the parade and from 7am to 3pm on Tuesday, January 2. See metro.net for travel connections.
Gold Line Improves Service,Travel Time Metro is making it easier, faster and more convenient to get between downtown LA and Pasadena. System improvements have trains running 5 minutes faster between Metro Union Station and Sierra Madre Villa, during rush hours. This means you’ll spend about 30% less time waiting for the train to arrive. Or shave minutes o= the commute by boarding the Gold Line Express, which makes fewer stops along the line.
Go to metro.net for more information and download a timetable.
Metro Riders Save $10 On LA Kings Tickets
Calling all hockey lovers! Show your Metro pass or ticket at the Staples Center box office and get $10 o= any seat to the LA Kings home games December 2 through January 3. See the LA home team take on NHL greats, such as, the Anaheim Ducks, Calgary Flames and the Colorado Avalanche.
For more information call 888.KINGS.LA or online at www.lakings.com.
Check back next month for more LA Kings o=ers or check the Go Metro Specials at metro.net.
LA Kings Games at Staples Center
Saturday December 2 Anaheim Ducks 1:00pm
Thursday December 7 Nashville Predators 7:30pm
Saturday December 9 Colorado Avalanche 7:30pm
Tuesday December 12 San Jose Sharks 7:30pm
Saturday December 16 Dallas Stars 1:00pm
Tuesday December 19 Calgary Flames 7:30pm
Tuesday December 26 Phoenix Coyotes 7:30pm
Wednesday January 3 Columbus Blue Jackets 7:30pm
LA Kings DefensemanAaron Miller
9
December 2006 metro briefs
Metro Briefs: Insertion Summary
Armenian/English Asbarez Armenian Daily Newspaper Nor Gyank-New Life Armenian Weekly
Cambodian Khemara Times
Chinese Chinese Daily News Sing Tao Daily
English Altadena/Pasadena/So Pas Arcadia Weekly Arcadia/Temple City Asian Journal Azusa Highlander Baldwin Park/La Puente Highlander Beach Reporter Beverly Hills Courier Beverly Press Blue Pacific News Burbank Leader California Examiner Covina Highlander Culver City News Culver City Observer Culver City Star Daily Breeze Daily News Del Rey News Diamond Bar Highlander Downtown Gazette East Wave Easy Reader El Segundo Herald Encino Sun Foothill Leader Gardena Valley News Glendale News Press
Glendora Highlander Grunion Gazette Hacienda Heights
Hawthorne Press Tribune Herald-American Hollywood Independent
Inglewood News LA Downtown News LA Watts Times
LA Alternative La Canada - Flintridge Weekly LA CityBeat/ValleyBeat La Puente Highlander LA Times-San Fern Valley LA Times-San Gabriel Valley LA Times-Westside/SB/SE LA ValleyBeat Las Virgenes Enterprise Lawndale News LB Press-Telegram Los Angeles Garment & Citizen Los Angeles Sentinel Los Cerritos Community News Lynwood Press MetroLA Mid Valley News Monrovia Weekly Monrovia/Duarte/Bradbury MORE San Pedro MVN News Magazine Northeast Wave Our Weekly Newspaper LA Park La Brea News Pasadena Independent Pasadena Star-News Pasadena Weekly PV News
Random Lengths News Rowland Heights Highlander San Dimas/La Verne Highlander San Fernando Valley Sun San Gabriel Valley Tribune Santa Monica Daily Press Santa Monica Mirror Sherman Oaks Sun Sierra Madre Weekly South Pasadena Review Studio City Sun Sunday Star
The Argonaut The Compton Bulletin The Malibu Times The Press The Tolucan Times Valley Vantage Highlander Walnut Highlander
Warner Center News West Covina Highlander West Hollywood Independent West Wave Westside Chronicle Whittier Daily News
English/Spanish Bell Gardens Sun City Terrace Comet Commerce Comet Eastern Group Eastside Sun ELA Brooklyn-Belvedere Comet Inglewood Today Weekly Mexican American Sun Montebello Comet Monterey Park Comet Northeast Sun Wyvernwood Chronicle
Japanese/English The Rafu Shimpo
Korean The Korea Times Korea Daily
Russian Panorama
Spanish HOY Impacto USA LA Guia La Opinión La Voz Libre Mundo LA
Thai Sereechai Newspaper
Thai/Lao/English Asian Pacific News
MetroBriefsEl Mejor de América continúa mejorándoseSe hace cada vez más conveniente viajar en Metro. Una nueva línea de Metro Rapid en el bulevar Reseda, dos líneas de paradas limitadasen el Centro de Los Angeles y otra conexión de autobús con Metro Rail en el Valle de San Fernando son algunas de las maneras que estamos aumentando el servicio en diciembre. Obtenga más información en metro.net.
Más trenes, con mayor frecuencia en Metro Gold Line Usted pasará 30% menos tiempo esperando por los trenes de Metro Gold Line entre el Centro de Los Angeles y Pasadena. Ahora, con las mejoras en el sistema, los trenes pasan, en promedio, cada 10 minutos durante las horas pico. O use Metro Gold Line Express para quitarle minutos adicionales a su viaje, ya que solamente hace paradas limitadas. Obtenga más información en metro.net.
Cuando el tráfico es feo, Metro lo pone contentoAquí tiene una buena idea para pasar por la agitada temporada de las fiestas navideñas: Deje que Metro lleve a sus invitados para visitar lugares de interés, sea su conductor designado o facilite sus viajes diarios al trabajo. Pruebe el económico Metro Day Pass y viaje todo el día pos sólo $3. Para pasar unas fiestas más felices, Viaje en Metro.
Se inaugurará la Estación Canoga de Metro Orange LineLos usuarios del Oeste del Valle tendrán acceso fácil a Metro Orange Line y estacionamiento gratuito para más de 600 autos con la inauguración de la Estación Canoga en diciembre. Ubicada en la avenida Canoga y el bulevar Victory, la vía tendrá ahora 14 estaciones a lo largo de su ruta entre Warner Center y la Estación North Hollywood de Metro Rail.
Siga su ruta en Transit TVEs lo último en noticias, deportes y su próxima parada de autobús – todo a bordo de los autobuses de Metro. La mayoría de los autobuses de la escuadra de Metro se encuentran equipados con los monitores de video Transit TV, los cuales presentan noticias, entretenimiento y ahora mapas que siguen la ruta en tiempo real a medida que su autobús va avanzando.
GEN
-CS-
07-0
06
Si le gustaría saber más, favor de llamar al 1.800.464.2111 o visite metro.net.
Los mejores de América
MetroBriefs
If you’d like to know more, please call us at 1.800.464.2111,or visit metro.net
GEN
-BE-
07-0
06
metro.net
America’s Best Is Getting Even BetterIt’s getting more convenient to Go Metro. A new Metro Rapid line on Reseda Boulevard, two limited stop lines in central LA, and another Metro Rail bus connection in the San Fernando Valley are among the ways we are expanding Metro’s service in December. Find out more at metro.net.
More Trains, More Often On Gold Line You’ll spend 30% less time waiting for Metro Gold Line trains between Downtown and Pasadena. System improvements now have trains running about every 10 minutes during rush hours. Or use the Gold Line Express to shave minutes o= the commute by making fewer stops. Find out more at metro.net.
When Tra;c Is Naughty, Metro Is Nice Here’s a bright idea for getting through a hectic holiday season: Let Metro shuttle out-of-town guests, be your designated driver or ease your daily commute. Try the a=ordable Metro Day Pass and ride all day for only $3. For happier holidays, Go Metro.
Canoga Orange Line Station To Open West Valley commuters get easy access to the Metro Orange Line and free parking for more than 600 cars with the opening of the Canoga Station in December. Located at Canoga Avenue and Victory Boulevard, the transitway will now have 14 stations along its route between Warner Center and the North Hollywood Metro Rail Station.
Follow Your Route On Transit TV It’s the latest in news, sports and the next bus stop – all onboard Metro buses.Most of Metro’s bus fleet is equipped with Transit TV video monitors featuring news, entertainment and now real time maps tracking your bus as it moves along its route.
MetroBriefs
If you’d like to know more, please call us at 1.800.464.2111,or visit metro.net.
GEN
-SE-
07-0
06
metro.net
America’s Best Is Getting Even BetterIt’s getting more convenient to Go Metro. A new Metro Rapid line on Reseda Boulevard, two limited stop lines in central LA, and another Metro Rail bus connection in the San Fernando Valley are among the ways we are expanding Metro’s service in December. Find out more at metro.net.
More Trains, More Often On Gold Line You’ll spend 30% less time waiting for Metro Gold Line trains between Downtown and Pasadena. System improvements now have trains running about every 10 minutes during rush hours. Or use the Gold Line Express to shave minutes o=
the commute by making fewer stops. Find out more at metro.net.
When Tra;c Is Naughty, Metro Is Nice Here’s a bright idea for getting through a hectic holiday season: Let Metro shuttle out-of-town guests, be your designated driver or ease your daily commute. Try the a=ordable Metro Day Pass and ride all day for only $3. For happier holidays, Go Metro.
Canoga Orange Line Station To Open West Valley commuters get easy access to the Metro Orange Line and free parking for more than 600 cars with the opening of the Canoga Station in December. Located at Canoga Avenue and Victory Boulevard, the transitway will now have 14 stations along its route between Warner Center and the North Hollywood Metro Rail Station.
Follow Your Route On Transit TV It’s the latest in news, sports and the next bus stop – all onboard Metro buses.Most of Metro’s bus fleet is equipped with Transit TV video monitors featuring news, entertainment and now real time maps tracking your bus as it moves along its route.
10
December 2006 customer signage
11
The following signage updates have been made to the system:
> Motorist Aid #399
> Metro Rapid Route 741 cube insert
> Rose Parade/Rose Bowl temporary signage
Signage Updates
ResedaVentura Bl > Devonshire
Northbound/al norte
07-
1011
mm
©20
06
lacm
ta
1.800.COMMUTE metro.net
741
Metro Rapid boards and discharges passengers at these stops only. Los usuarios pueden subir y bajar en éstas paradas solamente.
For exact information/Para información exacta�1.800.266.6883Effective 12/06 Subject to change without notice /Sujeto a cambio sin previo aviso
N
RE
SED
A
Devonshire
Nordhoff
Roscoe
Saticoy
Sherman Way
Vanowen
Victory
Reseda StationMetro Orange Line
Ventura Bl
RE
SED
A B
L
ResedaVentura Bl > Devonshire
Southbound/al sur
07-
1011
mm
©20
06
lacm
ta
741
Frequency/FrecuenciaAll times are approximate/Los horarios son aproximados
Monday – FridayLunes – Viernes
MinutesMinutos
20
10
20
10
20
6 AM
3 PM
6 PM
9 PM
5 AM
PM9
1.800.COMMUTE metro.net
For exact information/Para información exacta�1.800.266.6883Effective 12/06 Subject to change without notice/Sujeto a cambio sin previo aviso
MetroGold Line
Rose BowlShuttle
December 2006 web
Web Recap
During the month of December the metro.net homepage had 40,653,005 hits including 2,196,018 trips planned using our Metro Trip Planner.
Major Projects in December
> Completed addition of real-time tra;c web application
> Completed Rose Bowl/New Year’s Celebration rotating ad and content
> Completed videos with Press Release and iTunes updates for Ice Skating at Pershing Square, Holiday Shopping, Eastside Tunnel Breakthrough, NoHo, etc.
> Completed December 17 shake-up PDF timetable updates (production, cropping and posting of 100+ lines)
> Completed forty-three (43) bus detour updates
> Completed nine (9) Eastside Extension construction notices
> Completed HOV/Carpool update
Rotating Ads
> Go to 2007 New Year’s Celebrations
> America’s Best is Getting Better
> Go Metro 2006 Shopping Guide
> Save $10 o= LA Kings tickets
> Come Ride America’s Best
> Metro Destinations for your iPod
> Connecting to LAX just got easier
1�
December 2006 media relations
Media Relations/Cable Television/Video Production:
> Issued 19 press releases
> Coordinated five press events; Eastside tunnel breakthrough; Rose Queen promotes New Year’s service; Metro Orange Line Canoga station opens; free fares on Christmas and New Year’s eves; Metro employees donate gifts to Fred Jordan Mission
> Produced four videos for metro.net and/or Transit TV: (Eastside tunnel breakthrough; Go Metro to Tournament of Roses events; Metro discounts for Kings hockey games and Pershing Square ice skating)
> Completed Metro Motion winter show
December �00� Press Release Log:
12.01.06 Go Metro to Shop
12.04.06 Metro to Alternative Car Expo, December 9th and 10th
12.04.06 December 17th Service Changes, New Metro Rapid Line on Reseda
12.05.06 11th Annual Gift Giving Event
12.06.06 Go Metro to Ice Skating
12.07.06 Free Fares on Christmas and New Year’s Eves
12.08.06 Metro Orange Line to Undergo Pavement Repairs beginning December 12th
12.11.06 Eastside Extension Vicki Finished Tunneling
12.12.06 Eastside Extension Construction Notice #33
12.13.06 Second Notice of December Service changes
12.19.06 Metro Real-Time Tra;c Information Web Page
12.15.06 Go Metro to Kings and Save
12.19.06 Go Metro to County Holiday Celebration
12.21.06 Rose Queen Promotes Day Pass, Metro Goldline
12.21.06 Advisory – Rose Queen Eastside Extension
12.21.06 Eastside Extension Construction Notice #34
12.22.06 Advisory – Canoga Station Opening
12.27.06 Canoga Station Opening
12.28.06 Eastside Extension Construction Notice #35
Media Relations
1�
December 2006 cross promotions and pr events
14
The promotional in-kind trade value generated in December had an equivalent promotional advertising value of $859,867; for a year to date total of $5,523,071. The goal for the fiscal year is $6 million. December Filming Revenue - $15,865
Seasonal Promotional Trades and Added Value for Metro Patrons
Show your Metro Pass or ticket and receive an added value for Metro patron or employee; Metro promotes the seasonal partner in our Metro News, Metro Briefs, Metro homepage banner and “This Month’s Go Metro Specials” link
> “Downtown on Ice”– Show your Metro Pass and receive $1 o= skating admission
> Metro logo or Metro was included in the following promotional materials: - Metro discount o=ered included in press release and mentioned at opening press conference by Mayor - E-blast of discount o=er to all LA City employees
> LA Kings – Metro riders save $10 on LA Kings tickets, when you show your Metro Pass at the Staples Center box office
> Metro logo or Metro was included in the following promotional materials: - Metro included in press releases and press kits
> Metro mentioned in the following promotional outlets during each home game: - Kings Sports games broadcasts on KTLK - Fox Sports Net West - Kings radio network - :30 second mentions of Metro during LA Kings intermissions via :30 second video spot produced by Metro promoting Metro and discount o=er - Included in rotating web banner on the Kings website promoting $10 discount with Metro - Metro flyer distribution during one home game per month - In-arena mentions with center-hung LED video board exposure promoting Metro discount o=er (5 min.) - Included in LA Kings directions information to Staples with link to metro.net
> The Alternative Car and Transportation Expo - Metro logo or Metro was included in the following promotional materials: - Newspaper print ads - Event registration forms - Event flyers - Press Releases - Booth at event - Website
Coordinated the following events for December
> Holiday Service for Metro media event with the Mayor (Hollywood/Highland)
> Rose Queen/Rose Parade media event with Rose Queen & Court
> Canoga Park Station dedication event
> Gateway Holiday Party
> Fred Jordan Mission
Cross Promotions and PR Events
December 2006 regional communications programs
1�
Regional Communications developed community outreach programs for all corridor studies related to Crenshaw, I-710, and Regional Connector, and began proposal review process for Canoga outreach. Work continued with Montebello/ACE community review and goods movement Board workshop preparation. Vanpool proposals were assessed, kiosk project work plan initiated, line identification standards finalized, and Metro School Pool finalized. Transit Education programs reached 720 students; total outreach and education tally of 317,000. Capital Program sta= distributed construction notices, held community meetings and a public hearing re: construction impact mitigations.
Corridor Studies/Programs> Released Outreach RFPs for Crenshaw Corridor EIR/S> Prepared Outreach RFP for Regional Connector AA/EIR/S> Participated in pre-bid conferences for I-710 EIR/S and Crenshaw EIR/S> Initiated coordination with Planning, Construction, Procurement for Outreach RFP for Westside Transit Corridor Extension> Participated in monthly Expo Coordination meeting; coordinated with Councilman Weiss’ regarding tree/brush trimming along Expo right of way in Cheviot Hills> Coordinated with construction & Supervisor Yaroslavsky regarding Orange Line pavement work> Provided technical support to Beverly Hills Mass Transit Committee, Century City Property Owners regarding Westside Corridor Rail Extension> Provided strategic support to offices of the Mayor, LA City Council, County Supervisor, and LADOT regarding bus speeds along Wilshire Corridor and deployment of local articulated bus on Van Nuys> Coordinated meeting with Procurement to develop program to provide assistance to small business participation in corridor study outreach RFPs
Transportation Policy Program Communications> Developed Agenda and policy overview for Metro Board Goods Movement Workshop 1/29/07> Investigated opportunities for Metro partnership with New Directions/West Los Angeles VA regarding assisting formerly homeless veterans> Provided Call for Projects assistance to Councilman Weiss’ sta=
> Prepared council workshop program for City of Montebello/ACE Community Review Process
Research and Development> Surveys, Studies, & Analysis: Completed field work for Fall ‘06 Customer Satisfaction Survey; prepared TAP revenue analysis; completed analysis of ‘06 General Public Survey; completed final Rideshare Placement Rate Report> Metro Vanpool Program: Evaluated vanpool vendor proposals and prepared sta= recommendations for Board authorization and approval (1/07); scheduled service launch – March 2007> Line Identification Standards: Finalized standards working with Sectors & Service Planning; drafted administrative policy> Metro Connections Pilot Signage Project: Initiated procurement for contractor to install signage & complete LA City’s B-Permit> Regional Guaranteed Ride Home Program: Continued contract management and implementation oversight Transit Education Programs> Conducted new rider/orientation tours for 594 students and gave presentations to 2 schools reaching 118 students> Continued running Rail Safety PSA’s at Albertson’s check-out stands in stores around all existing and soon-to-open rail lines reaching 316,228> Participated in the Bradley Miliken Job Fair reaching 70 people> Total reached through outreach and education for the month of December: 317,010
Regional Communications Programs
December 2006 regional communications programs
1�
During the month of December, the following activity was reported for Metro’s construction projects.
Metro Gold Line Eastside Extension
> Distributed 7 Construction Notices that reached approximately 3,600 residences and businesses regarding: - Tunnel boring machine extraction - Installation of OCS foundation - Street restoration
> Additional Construction Update Presentations: - Public Hearing for Preliminary Environmental Assessment at the Proposed Ramona Opportunity High School
> Mitigation e=orts included: - Supported 4 community events: 1st Street Bridge Lighting Ceremony, Miracle on lst Street, Boyle Heights Chamber of Commerce Holiday Breakfast, East Los Angeles Chamber 5th Annual Christmas Toy Drive - Meetings with 37 residents/business owners to coordinate construction activities - Delivered 4 “open during construction” banners
Expo Light Rail Transit Project
> One construction notice was disseminated to the impacted communities regarding the following activity: - Tree Removal – Downtown LA, December 14
> The following monthly standing meetings were held: - Regular Board Meeting, December 14 - Urban Design Committee Meeting, December 12
> Construction Safety Presentations were made at the following schools: - Bright Elementary School - Martin Luther King Elementary - Los Angeles Trade Technical College Child Development Center
Capital Programs Mitigations
December 2006 government relations
17
> Continued discussions regarding SAFETEA-LU implementation in Los Angeles County
> Participated in APTA’s Intergovernmental Committee meeting
> Continued lobbying activities in conjunction with a statewide coalition of transit properties facing potential federal excise taxes on lease transactions
> Met with House Appropriations Committee regarding Expo Light Rail Line local match language
> Discussed the status of Expo’s local match with lobbyists representing Santa Monica and Culver City
> Conferred with other co-sponsors of the National Surface Transportation Policy and Revenue Study Commission’s field hearing in Los Angeles to begin discussing the hearing agenda and meeting logistics
> Monitored and continued to develop specific recommendations for State Infrastructure Bond proposals
> Monitored the CTC meetings
> Attended Southern California Legislative Roundtable meeting
> Attended Multi-County Goods Movement Action Plan Advisory Stakeholder meeting.
> Monitored Infrastructure Bond working group committee meetings
> Reviewed all State Bill introductions/amendments
> Chaired weekly meetings of the CA Transit Association’s Legislative Committee
> Participated in monthly TAC and BOS meetings
> Supported Regional CEO meeting
> Supported Mobility 21 Coalition, Executive Committee and Summit Planning Meetings
> Met with Assemblymember Mike Feuer to discuss transportation related issues
> Attended Self-Help Counties’ “Focus for the Future” conference in San Diego
> Met with Councilmember Wendy Greuel to discuss transportation-related issues
Government Relations
December 2006 sector activity
1�
Sector Activity
Communications supports sector functions, and operations in general, in a variety of ways. This section in the Public Eye report focuses on the work communications does to support Metro’s Operations department and the bus and rail service sectors.
All Sectors: Marketing campaign to promote December service changes, including: > Car cards on buses and trains > 5-panel Service Change Rider Notices on buses and trains and general and regional newspaper ads > ‘Metro Night Owl Bus Service’ take ones > 12-Minute Map, Rail Poster, Bus Car Card > Operator recruitment postcards for job fairs and take ones > Various detour and service change notices posted on metro.net > Metro Briefs ads published throughout LA County: - Americas Best is Getting Even Better, with highlights of December 17 service improvements - Free rides Christmas Eve and New Year’s Eve
Metro Rail: > Marketing literature: ‘Rail Destinations’ 5-Color posters; Rail safety take ones; ‘Go Metro System Map’ backlit poster > Metro Briefs ads: More Gold Line trains and improved headways during rush hours; Go Metro Gold Line to the Rose Bowl
Metro Gateway Cities (GWC): > Marketing literature promoting: December service changes, Night Owl Bus Service, Metro’s 12-Minute Map, Operator recruitment > Promoted in GWC Metro Briefs publications: Two new limited stop lines on Central Ave and Compton Ave; Metro GWC Governance Council meetings; Operator recruitment; Line 102 between Huntington Park and Baldwin Hills; Line 62 between downtown LA and Hawaiian Gardens
Metro San Fernando Valley (SFV): > Marketing literature promoting: - December service changes, Night Owl Bus Service, Metro’s 12-Minute Map; Operator recruitment PLUS Metro Rapid Reseda Bus Cube Inserts (4 versions); Canoga Station opening take ones, 4-color ads, bus shelters and billboards > Promoted in SFV Metro Briefs publications: - Canoga Orange Line Station with free parking open in December > New Metro Rapid service on Reseda Bl beginning December 18; 2 new limited stop lines and a new line between Universal Station and Metrolink; Canoga Station and Park/Ride now open; Metro SFV Governance Council meetings; New 12-Minute Map, Operator recruitment
Metro South Bay (SB): > Marketing literature: Marketing literature promoting: December service changes, Night Owl Bus Service, Metro’s 12-Minute Map, Operator recruitment > Promoted in SB Metro Briefs publications: New limited stop service on lines 350 & 355; increased service on the 450X Line between the Artesia Transit Center and Downtown LA; Operator recruitment
Metro San Gabriel Valley (SGV): > Marketing literature promoting: December service changes, Night Owl Bus Service, Metro’s 12-Minute Map, Operator recruitment > Promoted in SGV Metro Briefs publications: Metro SGV Governance Council meetings moving to new day starting in Jan; Line 487 and 287 links the Sierra Madre Villa Gold Line Station with the Wilshire District
Metro Westside/Central (WSC): > Marketing literature promoting: December service changes, Night Owl Bus Service, Metro’s 12-Minute Map, Operator recruitment > Promoted in WSC Metro Briefs publications: Metro WSC Governance Council meeting; Operator recruitment
December 2006 volunteer program
19
December marks the launching of our Metro volunteer web page on our intranet.
Agency representatives from Metro Volunteers (MV) and the Division Ambassador Committee (DAC) communicated ridership and transit safety messages to thousands of county residents working on their on personal time, these sta= members convey the value of public transportation to the community.
Date Event Location Attendees
December 9-10 Alternative Car and Transit Expo Santa Monica 3,000
Metro Volunteer Program
December 2006 commute services
�0
This month we are pleased to welcome 14 new annual and two new monthly pass sales accounts including: American Business Bank, Carecen, Bi-Coastal Media, Consortium of Asian Banks, Drakes (3 sites), Environmental Science Association, Livable Places and Oxford Fabric. Sales of annual employer pass programs began in August of 2005 and since then 74 have been sold. As of month’s end, about 80% of the businesses who enrolled in 2006 have re-enrolled for 2007.
Institution Pass Programs
Los Angeles City College, Los Angeles Trade Tech and Rio Hondo College have agreed to extend their college pass programs for the Spring 2007 semester. UCLA’s sales for the winter quarter have begun with 447 passes sold so far and 397 of those being renewals.
By the Numbers:
> Pass Program Sales Revenue YTD (estimated): $4,708,942
> Metro Rewards (rideshare incentive program)
- Worksites: 1,355
- Participants: 32,762
> Vanpools: 1,027
> Carpoolers: 114,311
> Vanpoolers: 10,470
> Transit Riders: 72,829
> Surveys Processed: 22,198 YTD: 153,524
> Public Pass Sales Outlets: 626
Upcoming Events
Employer Workshop, January 9
Commute Services
December 2006 metro art
�1
Poetry in Motion
Each month a poetry placard is posted on every Metro bus to enhance bus customers’ journeys. This month’s poems from A Bed of Mint by Lorna Goodison and Oasis by Dana Goodyear.
07-
094
0a
©20
06
lacm
tare
mo
ve 1
/31/
07
Lorna Goodison (b. 1947) from “A Bed of Mint” by Lorna Goodison from Turn Thanks, published by
the University of Illinois Press. Copyright © 1999 by Lorna Goodison. Reprinted with permission of the poet and the publisher.
Then we will roll over
like the waves and wake
to draw tea from the source
springing beneath the window.
Living sweet and sharp to each other.
A bed of mint
beneath the window
of the room where we sleep
will render the morning air
sharp and sweet.
from A Bed of Mint
07-
094
0b
©20
06
lacm
tare
mo
ve 1
/31/
07
We found (like the deserting) spacious calm,drank a pair of Arnold Palmers underneath a palm.Went for massage and mud, lacquer, love,overheated minerals, a stimulating rub.Then – as if it could be used, as if for art –I placed a grain of doubt in your open-pored heart,and watched what had been small dilateand everything else evaporate.
Dana Goodyear (b. 1976) “Oasis” reprinted from Honey and Junk, by Dana Goodyear, by permission
of W.W. Norton & Company, Inc. Copyright© 2005 by Dana Goodyear.
Oasis
December 2006 standing publications
Rider’s Guide
Connections
Destinations
System Map
��
December 2006
Coming soon…
Some of the projects planned for January �007 include:
> 12-Minute Map Campaign
> New Metro Quarterly
> Multicultural Guides
> Sector Governance Council Public Hearings
> Wilshire Customer Center Re-Opening
��
One Gateway Plaza Los Angeles, CA 90012-2952
metro.net
07-
2262
©20
07
lacm
ta