one day in munich
TRANSCRIPT
Observation Lab
Insights by Stefano Barozzi
One day in Munich
I spent one day in Munich (Germany) looking at I spent one day in Munich (Germany) looking at different stores and stands in a Job Fairdifferent stores and stands in a Job Fair
Insights from 3 stores and 3 stands in increasing Insights from 3 stores and 3 stands in increasing degree of perceived effectiveness in drawing degree of perceived effectiveness in drawing potential customers and encouraging purchasepotential customers and encouraging purchase
For the job fair case customers are job seekers and For the job fair case customers are job seekers and “purchase” is a job interview“purchase” is a job interview
Apologies for the quality of the pictures taken with Apologies for the quality of the pictures taken with my mobile phone!my mobile phone!
The English Bookstore
What could be improved:What could be improved:
Bigger sign letteringBigger sign lettering
Better outside display of booksBetter outside display of books
Put armchairs inside for readingPut armchairs inside for reading
Background musicBackground music
Personnel speaking German!Personnel speaking German!
Grade:Grade: C-C-
The Shoe Repair Shop
Observations:Observations:
The uncommon green draws attentionThe uncommon green draws attention
Small display but not much to displaySmall display but not much to display
Door is open but…Door is open but…
Person inside is very unfriendly!Person inside is very unfriendly!
1 Euro for a simple hole in a belt!1 Euro for a simple hole in a belt!
Grade:Grade: CC
The Cheese Gourmet Store
What comes to mind:What comes to mind:
Specialties of the day are visible and hand writtenSpecialties of the day are visible and hand written
Very friendly personnelVery friendly personnel
Cozy atmosphereCozy atmosphere
Nice product displayNice product display
Lettering could be biggerLettering could be bigger
Grade:Grade: B+ B+
The Job Fair
The Bosch Stand
What I noticed:What I noticed:
Quite simple setting but very effective, there is Quite simple setting but very effective, there is plenty of space to look aroundplenty of space to look around
The employees are friendlyThe employees are friendly
Giveaway gadgets availableGiveaway gadgets available
> Brand promotion> Brand promotion
Grade:Grade: BB
www.boschsecurity.com
The EADS Stand
Highlights:Highlights:
Nice touch the airplane model before the entrance Nice touch the airplane model before the entrance that awakens interest in the productsthat awakens interest in the products
The stand is in a separate roomThe stand is in a separate room
There is a long queue…There is a long queue…
Not big and not manned enough!Not big and not manned enough!
Grade:Grade: B+B+
www.eads.com
Hubert Burda Media Stand
Impressions:Impressions:
The display of publications makes the display The display of publications makes the display stand out and appealing to visitorsstand out and appealing to visitors
There are several employeesThere are several employees
Small waiting time to access itSmall waiting time to access it
Very friendly approachVery friendly approach
Grade:Grade: AA
www.hubert-burda-media.com
