one brainy beverage?. what is a “functional” beverage? wikipedia: “… a drink product that is...
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One Brainy Beverage?
What Is A “Functional” Beverage?
Wikipedia:“… a drink product that is non-alcoholic, ready to drink and includes in its formulation non-traditional ingredients.” This includes herbs, vitamins, minerals, amino acids or additional raw fruit or vegetable ingredients, so as to provide specific health benefits that go beyond general nutrition.
“Kitchen Sink” Formulation
These ingredients are working against each other
International Society of Sports Nutrition 2013 Statement:
“Products that contain numerous ingredients merit further study to demonstrate their safety and potential effects on mental and physical performance.”
“Indiscriminate use of ingredients, especially if more than one serving per day is consumed, may lead to adverse events and harmful side effects.”
Nutraceuticals World, 2013
Optimal performance peaks when you are “in the zone”.
The “zone” represents an ideal combination of emotional, cognitive, and physical attributes that facilitates peak performance and success within a defined and brief period of time.
The Zone
Energy Drinks Take You Out Of The Zone
The classic energy ingredients include:CaffeineTaurineGlucuronolactoneB Vitamins
Brands add other ingredients with unclear functional relevance (milk thistle).
These ingredients affect the body “above the neck” and “below the neck”.
This combination rapidly takes you “out of the zone”.
Out Of The Zone
What it looks like to be out of the zone.
Need a nonstimulant achieve the zone
Cognizin® Citicoline Cytidine triphosphate + phosphocholine
CDP choline
Phosphatidylcholine
Ach phospholipids
Additional impact on DA/NE
Cognizin®
CholineCholine
CytidineCytidine
CDP -CholineCDP -
Choline
Cognizin®
In Your Body
Acetyl-cholineAcetyl-choline
Phos-pholipids
Phos-pholipids
Improved Concentration
& Focus
Improved Concentration
& Focus
BenefitsTo Your Brain
CDP–choline passes through the blood-brain barrier increasing the natural acetylcholine and phospholipid levels in the brain leading to improved concentration and focus.
Improved Concentration &
Focus
Citicoline
Cognizin® Citicoline Cognizin® supplementation and metabolite markers (Babb et al.; Silveri et al,)
Most recent study - 60 healthy individuals randomized to placebo, daily dose of 250mg or 500mg of Cognizin ® Citicoline for 28 days.
Both treatment groups made fewer errors on the CPT II, a standard clinical measure of attention.
Citicoline
Citicoline Creates The Zone
• Cognizin citicoline– More than 500 articles published demonstrating improvement in performance.
Before
After
EEG theta activity
EEG alpha activity
EEG coherence
Improved attention
Improved attention
Better organization
Nawgan Creates The Zone
In The Zone With Nawgan
Perfect Focus Perfect Execution
Awareness Building Through Influencers
Media
Word of Mouth
Field Marketing
Sampling
Social Media
Brand Awareness
Consumer Acceptance
Word of Mouth Engine
Campaign Out of Home
Campaign Out of Home
Consumer milestones
Health and wellness
At workFacebookGo DaddyMicrosoftTesla
SportsRamsCardinalsRedsoxWhitesox
Creating a more functional world