once upon a time… an aspiring instructional designer worked at a desk in a large city. she loved...
TRANSCRIPT
Once Upon a Time…An aspiring instructional designer
worked at a desk in a large city. She loved to solve problems and had
plenty of little ones to solve within the safety of her cubicle neighborhood. As she grew hungry for bigger problems, she faced barriers that grew around
her like hungry jungle vines. Eventually she broke free and founded her own company to help others tame the same barriers that she escaped. 407 - Convert Learning Content to Stories People Remember, IncrementalSuccess.com
Katie Stroud
…now lives in the woods where she can wake up to the smell of fresh rain and build strength for helping clients
face their learning program development challenges.
ncremental Success407 - Convert Learning Content to Stories People Remember, IncrementalSuccess.com
Convert Learning Content to Stories People Remember
By Katie Stroud
407 - Convert Learning Content to Stories People Remember, IncrementalSuccess.com
Notable Moment!
#DL407 (This Session)#DevLearn (This Conference)
407 - Convert Learning Content to Stories People Remember, IncrementalSuccess.com
Link, Inc.
Meeting Facilitation
Bad facilitation skills reflect on the firm
Good facilitation skills improve project success
Consultants get asked to return if they make a good impression
Consultant reputation partially staked in meeting facilitation skills
Bad representation may prevent future business
407 - Convert Learning Content to Stories People Remember, IncrementalSuccess.com
What did you learn?
407 - Convert Learning Content to Stories People Remember, IncrementalSuccess.com
ABC
407 - Convert Learning Content to Stories People Remember, IncrementalSuccess.com
Bill manages a group of consultants for his firm. He just got off the phone with one of
his clients. The topic was to renew a contract for one of his consultants. The client decided they didn’t need anymore help on the project and thanked Sam for providing the resource when they needed
it.
407 - Convert Learning Content to Stories People Remember, IncrementalSuccess.com
Bill was disappointed—not because the assignment was over, or that he’d have to break the news to the consultant, or even
that he would now have to spend time looking for a new assignment for his
consultant. He was disappointed because this call had ended the same way as the
handful of other calls just like it in the last few months.
407 - Convert Learning Content to Stories People Remember, IncrementalSuccess.com
Bill didn’t have time to dwell on that now. He had to walk into a project kick-off
meeting that one of his consultants was leading.
407 - Convert Learning Content to Stories People Remember, IncrementalSuccess.com
Bill got to the meeting in time, but his consultant, Sam was still setting up. When
the projector was finally working, Sam jumped right into reading notes off of his
slides. As the meeting progressed, the client participants grew more
disengaged…
407 - Convert Learning Content to Stories People Remember, IncrementalSuccess.com
…and Bill became distracted. He started to make a connection between this meeting and the disappointing client calls he had
been having. Sam was wasting these people’s time. He was reading something to them that they could have read on their
own. The meeting could have been a lot more productive if Sam had engaged the client with discussions about the project.
407 - Convert Learning Content to Stories People Remember, IncrementalSuccess.com
Bill realized that meeting facilitation skills setup the clients’ perception of how
effective the counsultant would be on the project.
407 - Convert Learning Content to Stories People Remember, IncrementalSuccess.com
Bill realized that meeting facilitation skilss setup the clients’ perception of how
effective the counsultant would be on the project.
407 - Convert Learning Content to Stories People Remember, IncrementalSuccess.com
What did you learn?
407 - Convert Learning Content to Stories People Remember, IncrementalSuccess.com
407 - Convert Learning Content to Stories People Remember, IncrementalSuccess.com
CE
MI
Elements
407 - Convert Learning Content to Stories People Remember, IncrementalSuccess.com
Setting
Climax
Background
Characters
Plot
407 - Convert Learning Content to Stories People Remember, IncrementalSuccess.com
CharacterC
E
MI407 - Convert Learning Content to Stories People Remember, IncrementalSuccess.com
SUFFERING
Introduces Alleviates
Training
407 - Convert Learning Content to Stories People Remember, IncrementalSuccess.com
Define it Place it Scope it Solve it
SUFFERING
407 - Convert Learning Content to Stories People Remember, IncrementalSuccess.com
Characters
Her0a character who is transformed in the
story
407 - Convert Learning Content to Stories People Remember, IncrementalSuccess.com
Characters
a character who contributes to the development of the main character
Support
407 - Convert Learning Content to Stories People Remember, IncrementalSuccess.com
Characters
Villaina character whose evil actions or motives
are important to the plot
407 - Convert Learning Content to Stories People Remember, IncrementalSuccess.com
What’s your problem?
?
407 - Convert Learning Content to Stories People Remember, IncrementalSuccess.com
CE
MI Models
407 - Convert Learning Content to Stories People Remember, IncrementalSuccess.com
Instructional Story Models
New Adoption
Technical Memory
407 - Convert Learning Content to Stories People Remember, IncrementalSuccess.com
Setting
Background
Characters
Plot
Climax
407 - Convert Learning Content to Stories People Remember, IncrementalSuccess.com
Instructional Story Models
New Adoption
Technical Memory
407 - Convert Learning Content to Stories People Remember, IncrementalSuccess.com
Setting
Climax
Background
Characters
Plot
407 - Convert Learning Content to Stories People Remember, IncrementalSuccess.com
Instructional Story Models
New Adoption
Technical Memory
407 - Convert Learning Content to Stories People Remember, IncrementalSuccess.com
Setting
Climax
Background
Plot
Characters
407 - Convert Learning Content to Stories People Remember, IncrementalSuccess.com
Instructional Story Models
New Adoption
Technical Memory
407 - Convert Learning Content to Stories People Remember, IncrementalSuccess.com
Setting
Background
407 - Convert Learning Content to Stories People Remember, IncrementalSuccess.com
Focus on the heart!
407 - Convert Learning Content to Stories People Remember, IncrementalSuccess.com
http://www.youtube.com/watch?feature=player_embedded&v=jbkSRLYSojo
See how this boring data is made memorable with setting and background
407 - Convert Learning Content to Stories People Remember, IncrementalSuccess.com
People remember what they feel
!
407 - Convert Learning Content to Stories People Remember, IncrementalSuccess.com
CE
MIImpact
407 - Convert Learning Content to Stories People Remember, IncrementalSuccess.com
INTRODUCING…
NEW SALES SYSTEM!!!
407 - Convert Learning Content to Stories People Remember, IncrementalSuccess.com
What makes a story shareable?
?
407 - Convert Learning Content to Stories People Remember, IncrementalSuccess.com
Thank You!ncremental Success
407 - Convert Learning Content to Stories People Remember, IncrementalSuccess.com