once a winner: engaging your customers outside the casino
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TRANSCRIPT
MASTERMINDS
ONCE A WINNER:Engaging Your Customers
Outside The Casino
//
MASTERMINDS
• Increase the number of people who “Like” your page• Facebook = database that you can remarket to daily
• Collect valuable customer information• Find out who your fans are
• Grow your email database
• Engage people with your property• Remind people why they need to keep coming back!
WHAT’S IN IT FOR ME?//
MASTERMINDS
• Increase the number of people who “Like” your page• Facebook = database that you can remarket to daily
• Collect valuable customer information• Find out who your fans are
• Grow your email database
• Engage people with your property• Remind people why they need to keep coming back!
WHAT’S IN IT FOR ME?//
MASTERMINDS
WHAT’S IN IT FOR ME?//
• Increase the number of people who “Like” your page• Facebook = database that you can remarket to daily
• Collect valuable customer information• Find out who your fans are
• Grow your email database
• Engage people with your property• Remind people why they need to keep coming back!
MASTERMINDS
CASE STUDIES//
MASTERMINDS
JUMP ON THEFANWAGON//
MASTERMINDS
• Friendly, “come as your are” atmosphere
• Warren the Steer
• Know what their fans like
JUMP ON THE FANWAGON//
MASTERMINDS
JUMP ON THE FANWAGON//
• Friendly, “come as your are” atmosphere
• Warren the Steer
• Know what their fans like
MASTERMINDS
JUMP ON THE FANWAGON - GOALS//
• Increase number of “Likes” on their page
• Collect fan information
• Increase engagement
MASTERMINDS
JUMP ON THE FANWAGON - HOW IT WORKED
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• “Like” the page
• Tiered giveaway
• More Likes = Better Prizes
MASTERMINDS
JUMP ON THE FANWAGON - WHAT THEY GAVE AWAY
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• 100 Pies
• 50 Buffets
• 25 Slot Play Vouchers
• 10 Dinners for Two
• 1 VIP Package
MASTERMINDS
JUMP ON THE FANWAGON - HOW THEY PROMOTED IT
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• Website
• Eblast
• FB Ads
• Dedicated Postcard
• On-property Scenes
• Outdoor
• Frequent FB Posts
MASTERMINDS
JUMP ON THE FANWAGON - HOW IT DID
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• Reached 3,000 “Likes” in just over one month
• Ran Jump on the Fanwagon II
• Got to 7,000 “Likes” in less than one month
• Customer feedback was overwhelmingly positive
MASTERMINDS
JUMP ON THE FANWAGON - WHY IT’S GREAT
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• Tied the promo into their brand voice
• Low barrier to entry
• Generated lots of buzz and excitement on their page
• Encouraged sharing
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HOLLYWOODPREMIERE//
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HOLLYWOOD PREMIERE - GOALS//
• Generate buzz about their grand opening
• Increase number of “Likes” on their page
MASTERMINDS
HOLLYWOOD PREMIERE - HOW IT WORKED//
•“Like” the page
•Answer the question: What are you looking forward to most about Hollywood Casino?
•Answers were displayed on the app for all to see
•The best entries were featured in posts on their page
MASTERMINDS
HOLLYWOOD PREMIERE - WHAT THEY GAVE AWAY
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• Grand Opening Passes
• Dinner at the Steakhouse
• VIP Passes to the NASCAR Meet ‘n’ Greet
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HOLLYWOOD PREMIERE - HOW THEY PROMOTED IT
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• Featured on Website
• Frequent FB Posts
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HOLLYWOOD PREMIERE - WHY IT’S GREAT//
• Got fans talking and thinking about Hollywood
• Created shareable, user-generated content for Facebook
• Had a very relevant prize for the audience and for the promo
MASTERMINDS
ELVIS THE KING™ IS IN THE BUILDING
PHOTO CONTEST//
MASTERMINDS
ELVIS THE KING™ - GOALS//
• Generate buzz about the exclusive launch of Elvis the King™
• Invite trial by new players
• Drive incremental trips to properties
• Drive incremental play
• Drive new mychoice® players club sign-ups
• Increase number of “Likes” on their pages
MASTERMINDS
ELVIS THE KING™ - HOW IT WORKED//
• Snap a photo with the Elvis standee located on property
• “Like” the page
• Submit your photo
• Get friends to vote
• Some apps also included an exclusive slot play offer
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ELVIS THE KING™ - WHAT THEY GAVE AWAY//
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ELVIS THE KING™ - HOW THEY PROMOTED IT//
• Elvis “Sightings” Facebook posts
• Database mailer inclusion
• Eblast
• On-property poster
• Digital signage
• Billboard
MASTERMINDS
ELVIS THE KING™ - WHY IT’S GREAT//
• Got fans talking and thinking about Elvis the King™ slot machines in a fun way
• Created shareable, user-generated content for Facebook
• Had a very relevant prize for the audience and for the promo
• Coin-in on the Elvis the King™ slot machines was up to 50% higher than the casino floor average
MASTERMINDS
KEY TAKEAWAYS//• Use promotions to get people talking
• Use apps
• Know your brand and your customer
• Choose an appropriate barrier to entry
• Promotion, promotion, promotion!
MASTERMINDS
KEY TAKEAWAYS//• Use promotions to get people talking
• Use apps
• Know your brand and your customer
• Choose an appropriate barrier to entry
• Promotion, promotion, promotion!
MASTERMINDS
KEY TAKEAWAYS//• Use promotions to get people talking
• Use apps
• Know your brand and your customer
• Choose an appropriate barrier to entry
• Promotion, promotion, promotion!
MASTERMINDS
KEY TAKEAWAYS//• Use promotions to get people talking
• Use apps
• Know your brand and your customer
• Choose an appropriate barrier to entry
• Promotion, promotion, promotion!
MASTERMINDS
KEY TAKEAWAYS//• Use promotions to get people talking
• Use apps
• Know your brand and your customer
• Choose an appropriate barrier to entry
• Promotion, promotion, promotion!
MASTERMINDS
QUESTIONS?//
MASTERMINDS
ONCE A WINNER:Engaging Your Customers
Outside The Casino
//