Joseph Dickerson

On User Experience and

Innovation

On User Experience (and UCD)

http://semanticstudios.com/publications/semantics/000029.php

UCD = User Centered Design!

It’s both a methodology and an approach

UCD Applied

It’s about learning,

understanding, creating and

validating

The target is moving...Delighters

“Baseline”

Satisfiers

On Innovation

“Innovation” = A tricky word

http://experiencinginformation.wordpress.com/2012/06/03/clarifying-innovation-four-zones-of-innovation/

Breakthrough

Incremental

Game Changing

Disruptive

Bringing it together

!

Test, learn and succeed or fail fast

Leverage UCD processes to generate and evaluate innovative ideas that extends and

enhances your company’s offerings

Research customer interest, usage and

opportunities around integrating "next-gen" technology where/if

applicable

Provide UX consulting services to other

divisions and product teams to share and

collaborate

Questions?

Thank you!