on the problems of management knowledge

1
& Editorial On the Problems of Management Knowledge In the last week I have been revising some earlier writings on knowledge management and also looking at some new case studies that have been submitted to the Journal. I have been struck by two observations (to call them insights would be to grace them with more weight than they deserve). First, as we seem to continuously cycle from one management fad to another there does not seem to be very much accumulation of knowledge. Second, only a relatively small proportion of firms actually seem to be able to translate any of the fads into significant and lasting results. I think this says something about management knowledge I suspect that much of what purports to be manage- ment knowledge is not knowledge and the knowl- edge that we have is hopelessly incomplete. Let me take this a little further. In the sciences there is a relatively orderly progression from one theory to another or from one knowledge set to another. If we are to believe such luminaries as Thomas Kuhn theories succeed other theories if they are able to explain a broader and richer range of phenomena. In addition, earlier theories can be explained as special cases of later theories. Of course this apparent linear progression of know- ledge is a simplification of the messily human way that science actually progresses. It also does not adequately take into account the extent to which science is embedded in a socio-cultural environ- ment. None the less it would seem that what we see in science is a very different process than we observe in the ‘creation’ (or discovery) of manage- ment knowledge. We really don’t seem to be creating a body of knowledge but only a few relatively incomplete and very limited knowledge items. We have no well established theory to link together the items of knowledge that we have. As we ‘discover’ new items of ‘knowledge’ it is neither possible to test their veracity nor include them in the existing body of knowledge. This is not to deny that there are clearly well developed theories and bodies of knowledge in the cognate disciplines – just that we do not seem to have the wherewithal to integrate them into some coherent whole. It would seem to me that most of the fads that we have seen in the 1990s have genuine elements of knowledge to them – they would seem to be partial perspectives on what management is – but the story of the blind men and the elephant seems to be poignantly relevant here – there is no one answer – business process reengineering does not provide all the answers, knowledge management does not provide a Royal road to competitive advantage, the Internet and its associate tools would no more be favored by Midas than the various ‘fake’ philosophers’ stones that were ‘discovered’ in medieval times. Although I doubt that we will see a Grand Unified Theory of Management being proposed in the next few years I would hope that there are some brave souls out there who will help us see how some of the truths of the various fads that we have lived through can be integrated. I also hope that the Journal will provide some stimulus to this integra- tion as we have deliberately cast our net for quality contributions widely, to include areas such as knowledge management, eBusiness, pro- cess management, business process reengineering (to name but a few). In this issue I have been able to include a review of a new book on cross-cultural management. The unique and fascinating perspective that Professor Holden adopts is that of knowledge management. I hope that I will be able to include book reviews on a more regular basis in future issues of the Journal. Anthony Wensley Knowledge and Process Management Volume 9 Number 2 p 55 (2002) DOI: 10.1002 / kpm.141 Copyright # 2002 John Wiley & Sons, Ltd.

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& Editorial

On the Problems of ManagementKnowledge

In the last week I have been revising some earlierwritings on knowledge management and alsolooking at some new case studies that have beensubmitted to the Journal. I have been struck bytwo observations (to call them insights would be tograce them with more weight than they deserve).First, as we seem to continuously cycle from onemanagement fad to another there does not seem tobe very much accumulation of knowledge. Second,only a relatively small proportion of firms actuallyseem to be able to translate any of the fads intosignificant and lasting results. I think this sayssomething about management knowledge – Isuspect that much of what purports to be manage-ment knowledge is not knowledge and the knowl-edge that we have is hopelessly incomplete.

Let me take this a little further. In the sciencesthere is a relatively orderly progression from onetheory to another or from one knowledge set toanother. If we are to believe such luminaries asThomas Kuhn theories succeed other theories ifthey are able to explain a broader and richer rangeof phenomena. In addition, earlier theories can beexplained as special cases of later theories. Ofcourse this apparent linear progression of know-ledge is a simplification of the messily human waythat science actually progresses. It also does notadequately take into account the extent to whichscience is embedded in a socio-cultural environ-ment. None the less it would seem that what wesee in science is a very different process than weobserve in the ‘creation’ (or discovery) of manage-ment knowledge. We really don’t seem to becreating a body of knowledge but only a fewrelatively incomplete and very limited knowledgeitems. We have no well established theory to linktogether the items of knowledge that we have. Aswe ‘discover’ new items of ‘knowledge’ it isneither possible to test their veracity nor includethem in the existing body of knowledge. This is

not to deny that there are clearly well developedtheories and bodies of knowledge in the cognatedisciplines – just that we do not seem to have thewherewithal to integrate them into some coherentwhole.

It would seem to me that most of the fads thatwe have seen in the 1990s have genuine elementsof knowledge to them – they would seem to bepartial perspectives on what management is – butthe story of the blind men and the elephant seemsto be poignantly relevant here – there is no oneanswer – business process reengineering does notprovide all the answers, knowledge managementdoes not provide a Royal road to competitiveadvantage, the Internet and its associate toolswould no more be favored by Midas than thevarious ‘fake’ philosophers’ stones that were‘discovered’ in medieval times. Although I doubtthat we will see a Grand Unified Theory ofManagement being proposed in the next fewyears I would hope that there are some bravesouls out there who will help us see how some ofthe truths of the various fads that we have livedthrough can be integrated. I also hope that theJournal will provide some stimulus to this integra-tion as we have deliberately cast our net forquality contributions widely, to include areassuch as knowledge management, eBusiness, pro-cess management, business process reengineering(to name but a few).

In this issue I have been able to include a reviewof a new book on cross-cultural management. Theunique and fascinating perspective that ProfessorHolden adopts is that of knowledge management.I hope that I will be able to include book reviewson a more regular basis in future issues of theJournal.

Anthony Wensley

Knowledge and Process Management Volume 9 Number 2 p 55 (2002)DOI: 10.1002 /kpm.141

Copyright # 2002 John Wiley & Sons, Ltd.