on the edge manchester 2013
DESCRIPTION
My presentation from On the Edge Manchester on how to create the perfect digital content strategyTRANSCRIPT
RECIPE FOR THE
PERFECT
CONTENT
STRATEGY
JUST ADD CR
EATIVITY!
THE BEST RECIPES ARE BORNE FROM CREATIVE GENIUS
AND AN END GOAL
THEY ALSO NEED STRUCTURE
DATA
IDEAS
PLAN
ACTION
RESULTS
STEP 1 > DATA
0%
5%
10%
15%
20%
25%
30%
13-18 19-24 25-34 35-44 45-54 55-64 65+
Audience Split By Age
SOCIAL DATA
SEARCH, SOCIAL, SURVEYS ETC
PERSONAS
MR & MRS THOMPSON TIME RICH
DISPOSABLE INCOME BUSINESSMAN
MR & MRS ASHWORTH
TIME POOR AS BOTH WORK
INVESTING FOR CHILDREN
MRS BARNES INHERITED WEALTH
INVESTOR.
STEP 2 > IDEAS
SETTING THE SCENE FOR CREATIVITY
BE RELAXED
THERE’S NO SUCH THING AS A BAD IDEA
IT’S WHERE THE GOOD IDEAS STEM FROM
GOOGLE SUGGEST
SEMANTICS
STEP THREE > PLAN
STEP 4 > ACTION
MAKE FRIENDS WITH THE RIGHT PEOPLE
STEP 5 > RESULTS
THE PROOF OF THE PUDDING IS IN THE EATING
GOOGLE DOCS
GOOGLE ANALYTICS
RANKINGS
DO IT ALL AGAIN
Joanne Price Zazzle Media
@JO_PRICEY
WWW.ZAZZLEMEDIA.CO.UK
DOWNLOAD IT > SLIDESHARE READ IT > THE ZAZZLE BLOG
THANKS.