on the edge live - 26th september 2015

26
Dan Hare @academyblog [email protected] AUTOMATION BEATS DETERMINATION

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Page 1: On The Edge Live - 26th September 2015

Dan Hare

@academyblog

[email protected]

AUTOMATION BEATS DETERMINATION

Page 2: On The Edge Live - 26th September 2015

Barracuda Email Processing Stats - 13th September 2015

Page 3: On The Edge Live - 26th September 2015

unroll.me

Mass Unsubscribe Utility

Scans your inbox for newsletters

Page 4: On The Edge Live - 26th September 2015

I want to leave the coolest list in the UK

Unsubscribe

Page 5: On The Edge Live - 26th September 2015

sanebox.com

Tracks what you don’t read

Moves them to SaneBox folder

Page 6: On The Edge Live - 26th September 2015

sanebox.com

Page 7: On The Edge Live - 26th September 2015

Clutter

Page 8: On The Edge Live - 26th September 2015

Engagement is now key

Page 9: On The Edge Live - 26th September 2015

Complaint

Opens Not Opened

Forwards

Replies

Mark as Not Junk Mark as Junk

Unsubscribe

Clicks?

Mailbox Actions

Page 10: On The Edge Live - 26th September 2015

[email protected] Latest NewsIf you cannot read this email, click here to view it in your browser.

CommuniGator Latest NewsIf you cannot read this email, click here to view it in your browser.

Daniel Hare Latest NewsIf you cannot read this email, click here to view it in your browser.

From Address

Subject Line

Preview/Preheader

Two seconds...

Page 11: On The Edge Live - 26th September 2015

[email protected] Latest NewsIf you cannot read this email, click here to view it in your browser.

CommuniGator Latest NewsIf you cannot read this email, click here to view it in your browser.

Daniel Hare Latest NewsIf you cannot read this email, click here to view it in your browser.

From Address:

Relationship?

Company

Brand

Individual

Page 12: On The Edge Live - 26th September 2015

[email protected] Latest NewsIf you cannot read this email, click here to view it in your browser.

CommuniGator Latest NewsIf you cannot read this email, click here to view it in your browser.

Daniel Hare Latest NewsIf you cannot read this email, click here to view it in your browser.

From Address:

RecordOwner@

Marketing@

Sales@

DoNotReply@

Page 13: On The Edge Live - 26th September 2015

What’s in it for the recipient?Subject Line

Page 14: On The Edge Live - 26th September 2015

Headline & Sub-headline

Page 15: On The Edge Live - 26th September 2015

Not TellingPubic Training Course

Not TellingPublic Training Course

7.13%

2.02%

Remarkable

Page 16: On The Edge Live - 26th September 2015

iPhoneSubject = 41

AndroidSubject = 38ish

Keep it short

Page 17: On The Edge Live - 26th September 2015

Aaron Yates Your BMW contractHi Dan, we wanted to let you know that your BMW contract finishes on 31st October.

Relevance

What’s in it for the recipient?

Page 18: On The Edge Live - 26th September 2015

[AccountManagerName] Your [VehicleMake] contractHi [Firstname], we wanted to let you know that your [VehicleMake] contract finishes on [ExpiryDate].

Relevance

What’s in it for the recipient?

Page 19: On The Edge Live - 26th September 2015

Behavioural Demographic CRM

Lead Score Location Date

Email Action Industry Purchases

Website Action Size Relationship

Event Booking Role Value

Survey Response Seniority Contact

Page 20: On The Edge Live - 26th September 2015

IT Manager

Finance Director

Newsletters targeted by job role: 88% better click-through rate

Page 21: On The Edge Live - 26th September 2015
Page 22: On The Edge Live - 26th September 2015

Email Address

Submit

Sign up to our Newsletter

Page 23: On The Edge Live - 26th September 2015

For every action, there is an equal and opposite reaction

Remarketing Campaigns

Page 24: On The Edge Live - 26th September 2015

Remarketing Campaigns

What is the logical reaction to a specific online behaviour?

Page 25: On The Edge Live - 26th September 2015

Contact Us

Shopping Basket

Case Study

Pricing Page

Whitepaper

Event Booking

Product Info

Hours

Days

Weeks

Subject Line

Content

Call to Action

Page 26: On The Edge Live - 26th September 2015

CommuniGatorwww.communigator.co.uk

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