on site marketing.pptx
TRANSCRIPT
![Page 1: On site marketing.pptx](https://reader034.vdocuments.mx/reader034/viewer/2022042707/5a68a1fb7f8b9a4a258b6b59/html5/thumbnails/1.jpg)
On-site Marketing
![Page 2: On site marketing.pptx](https://reader034.vdocuments.mx/reader034/viewer/2022042707/5a68a1fb7f8b9a4a258b6b59/html5/thumbnails/2.jpg)
Betaout Dashboard
![Page 3: On site marketing.pptx](https://reader034.vdocuments.mx/reader034/viewer/2022042707/5a68a1fb7f8b9a4a258b6b59/html5/thumbnails/3.jpg)
Moving to “On-site marketing” we focus first on Call-To-Action
Create campaign for Call-To-Action
![Page 4: On site marketing.pptx](https://reader034.vdocuments.mx/reader034/viewer/2022042707/5a68a1fb7f8b9a4a258b6b59/html5/thumbnails/4.jpg)
Naming the campaign
![Page 5: On site marketing.pptx](https://reader034.vdocuments.mx/reader034/viewer/2022042707/5a68a1fb7f8b9a4a258b6b59/html5/thumbnails/5.jpg)
Pop-up has been selected for one of the templates “Timer1”
![Page 6: On site marketing.pptx](https://reader034.vdocuments.mx/reader034/viewer/2022042707/5a68a1fb7f8b9a4a258b6b59/html5/thumbnails/6.jpg)
Template customisation page, coming under the DESIGN tab.
![Page 7: On site marketing.pptx](https://reader034.vdocuments.mx/reader034/viewer/2022042707/5a68a1fb7f8b9a4a258b6b59/html5/thumbnails/7.jpg)
Coming to the TARGET tab, we get “Choose condition” option, AND condition is
selected to provide users the freedom to include any number of conditions as given
below.
![Page 8: On site marketing.pptx](https://reader034.vdocuments.mx/reader034/viewer/2022042707/5a68a1fb7f8b9a4a258b6b59/html5/thumbnails/8.jpg)
The button option for “OR” is active stating that users meet any ONE of the given
requirements.
![Page 9: On site marketing.pptx](https://reader034.vdocuments.mx/reader034/viewer/2022042707/5a68a1fb7f8b9a4a258b6b59/html5/thumbnails/9.jpg)
Target user activates a second tab namely, Visitor type when “Visitors only” is clicked.
All users- visitors and the ones who are registered
Contactable visitors - who have registered with a legit contact detail
Visitors- The ones who have not signed up or logged in
The visitors type tab has : New - visits for the first time
Repeat visitor - Visits more than once
Contactable visitor - Registered ones
![Page 10: On site marketing.pptx](https://reader034.vdocuments.mx/reader034/viewer/2022042707/5a68a1fb7f8b9a4a258b6b59/html5/thumbnails/10.jpg)
The values in the “Show after page views” in whole numbers
![Page 11: On site marketing.pptx](https://reader034.vdocuments.mx/reader034/viewer/2022042707/5a68a1fb7f8b9a4a258b6b59/html5/thumbnails/11.jpg)
The specific campaign can be customized to be displayed at after various intervals(
minutes can be chosen) of engagement(click),once in a session(30 minutes), or everytime
on every single page as it opens(Not recommended).
![Page 12: On site marketing.pptx](https://reader034.vdocuments.mx/reader034/viewer/2022042707/5a68a1fb7f8b9a4a258b6b59/html5/thumbnails/12.jpg)
Never_ show all
Hide below selected size_drag down box with selection of pixel requirements
No auto hide_ Donot hide campaign at all(eg.Warnings)
Auto hide after time(second)_ selection of seconds after which you want campaign to hide
![Page 13: On site marketing.pptx](https://reader034.vdocuments.mx/reader034/viewer/2022042707/5a68a1fb7f8b9a4a258b6b59/html5/thumbnails/13.jpg)
Yes, Don't show again after engaging - After user has clicked clicked on the campaign,
No, Show this every time according to rule - If not, then it follows the previous rules
![Page 14: On site marketing.pptx](https://reader034.vdocuments.mx/reader034/viewer/2022042707/5a68a1fb7f8b9a4a258b6b59/html5/thumbnails/14.jpg)
All pages - show on every pages
Specific pages only with url - only on the pages(or URL) as mentioned
![Page 15: On site marketing.pptx](https://reader034.vdocuments.mx/reader034/viewer/2022042707/5a68a1fb7f8b9a4a258b6b59/html5/thumbnails/15.jpg)
The “Specific pages only with URL” has the facility to add conditions on the basis of AND/ OR. If
we add AND, we get to concatenate more than one conditions together. If we select OR, we get to
choose any ONE of the conditions provided.
![Page 16: On site marketing.pptx](https://reader034.vdocuments.mx/reader034/viewer/2022042707/5a68a1fb7f8b9a4a258b6b59/html5/thumbnails/16.jpg)
The devices on which the campaign will function
![Page 17: On site marketing.pptx](https://reader034.vdocuments.mx/reader034/viewer/2022042707/5a68a1fb7f8b9a4a258b6b59/html5/thumbnails/17.jpg)
The platform- operating systems -on which the campaign functions
![Page 18: On site marketing.pptx](https://reader034.vdocuments.mx/reader034/viewer/2022042707/5a68a1fb7f8b9a4a258b6b59/html5/thumbnails/18.jpg)
The browsers on which the campaigns will be functional
![Page 19: On site marketing.pptx](https://reader034.vdocuments.mx/reader034/viewer/2022042707/5a68a1fb7f8b9a4a258b6b59/html5/thumbnails/19.jpg)
User Idle - No user activity for a certain period of time
No - user is engaged with the website
Yes - Time after which user regains activity on website, and campaign can be
shown
![Page 20: On site marketing.pptx](https://reader034.vdocuments.mx/reader034/viewer/2022042707/5a68a1fb7f8b9a4a258b6b59/html5/thumbnails/20.jpg)
Time( in seconds) spent by a user on the website, before we want the campaign to activate
or come into sight.
![Page 21: On site marketing.pptx](https://reader034.vdocuments.mx/reader034/viewer/2022042707/5a68a1fb7f8b9a4a258b6b59/html5/thumbnails/21.jpg)
To show the campaign after user scrolls
Yes
No
![Page 22: On site marketing.pptx](https://reader034.vdocuments.mx/reader034/viewer/2022042707/5a68a1fb7f8b9a4a258b6b59/html5/thumbnails/22.jpg)
If the user is exiting the browser
Yes
No
![Page 23: On site marketing.pptx](https://reader034.vdocuments.mx/reader034/viewer/2022042707/5a68a1fb7f8b9a4a258b6b59/html5/thumbnails/23.jpg)
To target users who came to the site from some other website
Show for all - for all organic( google, yahoo) or specific site ( can link a URL)
![Page 24: On site marketing.pptx](https://reader034.vdocuments.mx/reader034/viewer/2022042707/5a68a1fb7f8b9a4a258b6b59/html5/thumbnails/24.jpg)
UTM tags are available in URL to track certain users
Show for all
Specific UTM-Users having UTM tags in URL, to be shown campaign
![Page 25: On site marketing.pptx](https://reader034.vdocuments.mx/reader034/viewer/2022042707/5a68a1fb7f8b9a4a258b6b59/html5/thumbnails/25.jpg)
To activate/Deactivate analytics events- which track user events such as clicks, downloads etc
Disable
Enable
![Page 26: On site marketing.pptx](https://reader034.vdocuments.mx/reader034/viewer/2022042707/5a68a1fb7f8b9a4a258b6b59/html5/thumbnails/26.jpg)
![Page 27: On site marketing.pptx](https://reader034.vdocuments.mx/reader034/viewer/2022042707/5a68a1fb7f8b9a4a258b6b59/html5/thumbnails/27.jpg)
Targeting users from a specific country based on IP
(Press enter to add more)
![Page 28: On site marketing.pptx](https://reader034.vdocuments.mx/reader034/viewer/2022042707/5a68a1fb7f8b9a4a258b6b59/html5/thumbnails/28.jpg)
Targeting users from a specific city based on IP
(Press enter to add more)
![Page 29: On site marketing.pptx](https://reader034.vdocuments.mx/reader034/viewer/2022042707/5a68a1fb7f8b9a4a258b6b59/html5/thumbnails/29.jpg)
After having selected requirements according to one’s own needs, we can move on to saving our target
conditions by selected the tab “SAVE & NEXT”.
If one wishes to simply exit without saving, click EXIT. If one wishes to simple SAVE, click on the same. And
If one wishes to SAVE and EXIT, then click on SAVE & EXIT.
![Page 30: On site marketing.pptx](https://reader034.vdocuments.mx/reader034/viewer/2022042707/5a68a1fb7f8b9a4a258b6b59/html5/thumbnails/30.jpg)
Moving on after saving the TARGETs, we land on the ACTIVE page. We get different options to
schedule the activation accordingly. We can select any start and end date or start immediately or
keep it inactive till necessary.
![Page 31: On site marketing.pptx](https://reader034.vdocuments.mx/reader034/viewer/2022042707/5a68a1fb7f8b9a4a258b6b59/html5/thumbnails/31.jpg)
We now design campaigns for “Email signup & Lead capture”.
To create a campaign we click on the “Create campaign” button.
![Page 32: On site marketing.pptx](https://reader034.vdocuments.mx/reader034/viewer/2022042707/5a68a1fb7f8b9a4a258b6b59/html5/thumbnails/32.jpg)
Naming the campaign as shown above.
![Page 33: On site marketing.pptx](https://reader034.vdocuments.mx/reader034/viewer/2022042707/5a68a1fb7f8b9a4a258b6b59/html5/thumbnails/33.jpg)
This screen shows us the different types of banners and templates we can choose to customize our
campaigns.
![Page 34: On site marketing.pptx](https://reader034.vdocuments.mx/reader034/viewer/2022042707/5a68a1fb7f8b9a4a258b6b59/html5/thumbnails/34.jpg)
![Page 35: On site marketing.pptx](https://reader034.vdocuments.mx/reader034/viewer/2022042707/5a68a1fb7f8b9a4a258b6b59/html5/thumbnails/35.jpg)
![Page 36: On site marketing.pptx](https://reader034.vdocuments.mx/reader034/viewer/2022042707/5a68a1fb7f8b9a4a258b6b59/html5/thumbnails/36.jpg)
The SCREEN 1 tab shows us, the interactive page from where the user and sign in/register via the
campaign.
![Page 37: On site marketing.pptx](https://reader034.vdocuments.mx/reader034/viewer/2022042707/5a68a1fb7f8b9a4a258b6b59/html5/thumbnails/37.jpg)
Next in the THANKS MESSAGE tab, we mention a special note of “Thank you” to the user, making it
more personalised and courteous.
![Page 38: On site marketing.pptx](https://reader034.vdocuments.mx/reader034/viewer/2022042707/5a68a1fb7f8b9a4a258b6b59/html5/thumbnails/38.jpg)
After setting up the email gateway, we can send a mail to the users who have signed up, to verify the email
address, under this EMAIL tab.
![Page 39: On site marketing.pptx](https://reader034.vdocuments.mx/reader034/viewer/2022042707/5a68a1fb7f8b9a4a258b6b59/html5/thumbnails/39.jpg)
The VERIFICATION tab opens this page, where we can put the URL to which we want to redirect the
user after they click on “verify email address” in their respective mails.
![Page 40: On site marketing.pptx](https://reader034.vdocuments.mx/reader034/viewer/2022042707/5a68a1fb7f8b9a4a258b6b59/html5/thumbnails/40.jpg)
Next, we land onto the TARGET page, whose properties as discussed in slide 9 to 28, remain same.
![Page 41: On site marketing.pptx](https://reader034.vdocuments.mx/reader034/viewer/2022042707/5a68a1fb7f8b9a4a258b6b59/html5/thumbnails/41.jpg)
After having selected requirements according to one’s own needs, we can move on to saving our target
conditions by selected the tab “SAVE & NEXT”.
If one wishes to simply exit without saving, click EXIT. If one wishes to simple SAVE, click on the same. And
If one wishes to SAVE and EXIT, then click on SAVE & EXIT.
![Page 42: On site marketing.pptx](https://reader034.vdocuments.mx/reader034/viewer/2022042707/5a68a1fb7f8b9a4a258b6b59/html5/thumbnails/42.jpg)
Moving on after saving the TARGETs, we land on the ACTIVE page. We get different options to
schedule the activation accordingly. We can select any start and end date or start immediately or
keep it inactive till necessary.
![Page 43: On site marketing.pptx](https://reader034.vdocuments.mx/reader034/viewer/2022042707/5a68a1fb7f8b9a4a258b6b59/html5/thumbnails/43.jpg)
We now design campaigns for “Mobile Lead capture”.
To create a campaign we click on the “Create campaign” button.
![Page 44: On site marketing.pptx](https://reader034.vdocuments.mx/reader034/viewer/2022042707/5a68a1fb7f8b9a4a258b6b59/html5/thumbnails/44.jpg)
Naming the campaign, as shown above.
![Page 45: On site marketing.pptx](https://reader034.vdocuments.mx/reader034/viewer/2022042707/5a68a1fb7f8b9a4a258b6b59/html5/thumbnails/45.jpg)
We land up in the “DESIGN” page. Here we can design our campaign. This page shows the MAIN tab.
![Page 46: On site marketing.pptx](https://reader034.vdocuments.mx/reader034/viewer/2022042707/5a68a1fb7f8b9a4a258b6b59/html5/thumbnails/46.jpg)
It is extremely important that one fills in their country and phone number.
![Page 47: On site marketing.pptx](https://reader034.vdocuments.mx/reader034/viewer/2022042707/5a68a1fb7f8b9a4a258b6b59/html5/thumbnails/47.jpg)
The “Select countries” option has a list of countries to
select from.
![Page 48: On site marketing.pptx](https://reader034.vdocuments.mx/reader034/viewer/2022042707/5a68a1fb7f8b9a4a258b6b59/html5/thumbnails/48.jpg)
Netx, we land onto the THANK YOU page, where the user is thanked for their interaction, a form of
personalization.
![Page 49: On site marketing.pptx](https://reader034.vdocuments.mx/reader034/viewer/2022042707/5a68a1fb7f8b9a4a258b6b59/html5/thumbnails/49.jpg)
![Page 50: On site marketing.pptx](https://reader034.vdocuments.mx/reader034/viewer/2022042707/5a68a1fb7f8b9a4a258b6b59/html5/thumbnails/50.jpg)
Next, we land onto the TARGET page, whose properties as discussed in slide 9 to 28, remain same.
![Page 51: On site marketing.pptx](https://reader034.vdocuments.mx/reader034/viewer/2022042707/5a68a1fb7f8b9a4a258b6b59/html5/thumbnails/51.jpg)
After having selected requirements according to one’s own needs, we can move on to saving our target
conditions by selected the tab “SAVE & NEXT”.
If one wishes to simply exit without saving, click EXIT. If one wishes to simple SAVE, click on the same. And
If one wishes to SAVE and EXIT, then click on SAVE & EXIT.
![Page 52: On site marketing.pptx](https://reader034.vdocuments.mx/reader034/viewer/2022042707/5a68a1fb7f8b9a4a258b6b59/html5/thumbnails/52.jpg)
Moving on after saving the TARGETs, we land on the ACTIVE page. We get different options to
schedule the activation accordingly. We can select any start and end date or start immediately or
keep it inactive till necessary.