On Saturday, February 14, 2014 in an event unlike any other in Canada, Snow PoloCharity Classic takes one of the world’s most esteemed sports to Collingwood.Capitalizing on the influx of weekend tourism to the area, the event will bring together theprestige and glamour of polo with the energy of the Canadian winter, creating a one-of-a-kind experience that is sure to create significant buzz – and help build even stronger brands.It is also one that benefits SickKids, supporting the highest priority needs at the hospital.

Beyond the excitement on the pitch, it is an event that offers unique brand activations for <PROSPECT>, helping your brand reach a highly desirable and affluent demographic as well as the ultimate in corporate hospitality.

The coolest game on earth will come to life at Harbourview Park in Collingwood, Ontario assix snow polo teams compete in an exhibitionround-robin.

VIP guests are able to enjoy the exhilaratingfixtures from the comfort - and style - of privateboxes in the tented VIP pavilion, complete with outdoor heating, food and bar service.

No other sport can be said to rival the prestige and excitement of polo. As the world’s oldest team sport, it has long been regarded as “the game of kings” – and snow polo, played on compacted snow or a frozen lake, certainly “the king of games.”

Snow polo originated in 1985, when the first match was played on the frozen surface of Lake St. Moritz in Switzerland. Since then, the sport – in effect, “hockey on horseback” – has increasingly become a favourite of both players and spectators alike, noted for its pace of play given a smaller playing field and fewer riders.

In Canada, the Snow Polo Charity Classic will mark the sport’s major debut, set within the charm and hospitality of idyllic Collingwood. This event – through the excitement and associated values of the sport – offers a one-of-a-kind experience and exclusive platform in which to communicate your brand.

A standard game of snow polo is comprised of four seven-minute periods known as “chukkers,” with two teams made up of three players on each side.

The aim is to score goals by driving the ball down the field and into the opposing team’s goal, while preventing the other side from doing the same. After each goal, teams switch ends to account for any wind or field advantage that may exist.

As the game is being played on snow, the ball is usually brightly coloured and the horses fitted with special shoes for better traction.

Polo Ontario aims to promote the sport of polo across the province through education, events and entertainment. Through strategic partnerships within the community, Polo Ontario builds awareness and educates the public through clinics, tournaments and exhibition games.

Polo is an exciting sport that has recently gained prominence in Ontario despite its popularity at the international level. Canadian players are nonetheless recognized around the world for their sportsmanship and strategic skills on the field.Learn more about Polo Ontario by visiting their website at

PoloOntario.com

The Snow Polo Charity Classic offers distinguished brands like <PROSPECT> a unique opportunity to reach a highly affluent audience. Enhance brand equity through an event unlike any other, leveraging the prestige of polo in the coolest and most glamorous form of the game.

AS THE TITLE SPONSOR OF THE EVENT, YOUR BRAND TAKES CENTER STAGE IN THE CANADIAN DEBUT OF THE COOLEST SPORT ON EARTH

$15,000One (1) Available

RIGHTS AND BENEFITS

• Sponsor logo incorporated in event logo, with sponsor name included in event title• Sponsor logo included on all promotional materials• Sponsor logo, with hyperlink, on event website• Sponsor logo on all media and press kits• Personalized welcome letter in event program• One (1) 2’ x 8’ polo arena board banner• One (1) 1.5” x 3” advertisement in event program• Option to throw in the ball in all polo fixtures• Visit from SickKids patient ambassador to VIP Pavilion private box• Opportunity to use SickKids logo for cross-promotion

HOSPITALITY

• Eight (8) seats reserved in VIP Pavilion private box

FIGURE

As the Title Sponsor, your brand will be incorporated within the event logo, which will appear on all event materials.

AS A TEAM SPONSOR, YOUR BRAND BECOMES A POINT OF FOCUS DURING THE EVENT, PROUDLY DISPLAYED BY ONE OF THE TEAMS

$15,000Six (6) Available

RIGHTS AND BENEFITS

• Sponsor name included in sponsored team title• Production of branded polo jerseys with sponsor logo• Sponsor logo included on select promotional materials• (Full list of materials TBD)• Sponsor logo, with hyperlink, on event website• Sponsor name on all media and press kits• One (1) 2’ x 4’ polo arena board banner• Photos with sponsored team and relevant polo fixtures• Opportunity to use SickKids logo for cross-promotion

HOSPITALITY

• Four (4) seats reserved in VIP Pavilion private box

FIGURE

As an illustrative example, your team’s snow polo jersey will be specifically designed to reflect your brand.

$12,000One (1) Available

RIGHTS AND BENEFITS

• Option to determine halftime show entertainment, with opportunity for brand integration• Sponsor logo included on select promotional materials• (Full list of materials TBD)• Sponsor logo, with hyperlink, on event website• Sponsor logo on all media and press kits• One (1) 2’ x 8’ polo arena board banner• One (1) 1.5” x 3” advertisement in event program• Visit from SickKids patient ambassador to VIP Pavilion private box• Opportunity to use SickKids logo for cross-promotion

HOSPITALITY

• Eight (8) seats reserved in VIP Pavilion private box

$10,000One (1) Available

RIGHTS AND BENEFITS

• Opportunity to be exclusive supplier of beer or wine for the event; alternatively, branded labels applied on wine bottles served throughout the event• Sponsor logo included on bar signage, both in the VIP Pavilion and gala dinner• Sponsor logo included on select promotional materials• (Full list of materials TBD)• Sponsor logo, with hyperlink, on event website• Sponsor logo on all media and press kits• One (1) 2’ x 4’ polo arena board banner• One (1) 1.5” x 3” advertisement in event program• Opportunity to use SickKids logo for cross-promotion

HOSPITALITY

• Eight (8) seats reserved in VIP Pavilion private box

$2,500Two (2) Available

RIGHTS AND BENEFITS

• Sponsor logo included on silent auction table banner signage• Sponsor name included on select promotional materials• (Full list of materials TBD)• Sponsor name, with hyperlink, on event website• One (1) 2’ x 4’ polo arena board banner

VIP PACKAGESThe ultimate in corporate entertaining, a limited number of private boxes in the tented VIP Pavilion get your guests as close as possible to the action, while providing the very best in comfort and amenities. Each private box can accommodate up to eight (8) guests.

INCLUDED BENEFITS

• Eight (8) seats reserved in VIP Pavilion private box• Outdoor heating • Complementary bar service• Gourmet lunch buffet

PRICING

$1,000

Snow polo is a sport that will provide both an exhilarating and out-of-ordinary experience for your guests, with our corporate hospitality options ideally suited to impress even the most discerning of tastes.

WEEKEND PACKAGESThe excitement doesn’t have to stop at snow polo. Have your guests make the best of their time in Collingwood with one of our weekend packages.

INCLUDED BENEFITS

• Two (2) seats reserved in VIP Pavilion private box• Outdoor heating • Complementary bar service• Gourmet lunch buffet• Two (2) nights accommodation and two (2) full-day lift tickets for two days at Blue Mountain Resort.

PRICING

$1,000

ARENA BOARD ADVERTISINGWhether or not you choose to support the event as an official sponsor, board advertising is an option that will allow your brand to take a position of prominence – especially given the larger-than-average board heights in snow polo – within the arena.

PRICING

Two (2) Large 2’ by 8’ Banners: $2,000

ADDITIONAL BENEFITS

• Two (2) seats reserved in VIP Pavilion private box• Name mention in Event Program• Logo, with hyperlink, on event website

NOTE: Banner ad creation is not included in pricing.

Your brand visibility is important to us – and for building your business. Through board advertising in the snow polo arena and advertising in the event program, your brand gains significant exposure to guests as they are captivated by the excitement on the pitch.

PROGRAM ADVERTISINGEach VIP guest will be provided with an event program, with additional programs made available to visiting spectators. This program, providing useful background on the sport along with the competing teams and players, will ensure that your brand message reaches its target audience.

PRICING

One (1) Full-Page Inside Cover Ad: $600One (1) Half-Page Ad: $400

ADDITIONAL BENEFITS

• Logo, with hyperlink, on event website

We are committed to working with you in building a sponsorship package that ideally meets your needs. If you have any questions, please contact:

Phil Van der BurgtPHONE

(905) 505-0140

EMAIL

cedarvalleypoloclub@sympatico.ca