ON POWERWhere does a designers influence come from ?

Monday, March 25, 2013

NATURE OF POWERAnchoring minds by presenting options

CertaintyInfluence

First wireframe

Monday, March 25, 2013

IMPLICATIONS

• The power of a designer is proportional to the degree of fuzziness in the problem. The less fuzzy, the less power

• The designer’s responsibility is to calibrate the depth of her engagement based on how early or late she engages. The later you engage the less deep you can go.

• The behavior of designers only putting pretty faces to things is a direct result of engaging late.

Monday, March 25, 2013