on ground activation assigment young marketers - mai van bang
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On ground activation assigment young marketers - Mai Van BangTRANSCRIPT
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LAVIE
ACTIVATION
PLAN
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Giới trẻ : 18-26 tuổi
Năng động, đam mê
cá tính
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Khát khao
của tuổi
trẻ
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Cơn”khát”
trong bạn
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A I S A SAttention Interest Search Action Share
Awareness( Reach)
Awareness( Reach)
Consideration( Click, Call, traffic)
Consideration(Click, Call, traffic)
Trial( Buy, Sign Up)
Repeat Loyalty
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Phase 1 : Trigger
(1/4-15/4)
Event: Color Me Run
Yan BeatFest
TVC
Phase 2: Experience
(15/4-15/5)
Chuyến xe LavieKhát khao
Chương trìnhkhát khao bóng
đá Brazil
TVC,App
Phase 3: Amplify
(15/5-30/5)
Công bố kháchhàng trúng giảiđi Brazil và game
show onlilne
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TVC: Cơn khát nàodâng trào trong bạn
PR Articles: Khátkhao của bạn là gì?
Chia sẻ với Lavie nhé
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Là giới trẻ, bạn luôn có những khát khao
về công việc, về tình yêu, về cuộc sống.
La Vie sẽ luôn là người bạn đồng hành
không chỉ giúp bạn xua tan những cơn
khát hiện tại mà còn truyền cảm hứng
cho giới trẻ thực hiện những khát khao cháy bỏng của mình
.
Hãy cùng chia sẻ những khát khao của
bạn với La Vie nhé!
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