on digital pr
TRANSCRIPT
On Digital PR
Jason Wu 20130410�
WHAT What is digital PR?
WHAT
WHAT
PR Building awareness, credibility and goodwill. Building presence and gaining the understanding/support of stakeholders. Creating a favorable operating climate.
WHAT
Digital PR Creating an online presence that reflects who we are/ what we stand for/ what we do and developing the favorable operating climate. Developing strong relationships with all the players in the online social graph. Major Tools: SEO, content marketing, social media, websites, blogs, online media coverage.
WHAT
WHY Why? Why ask? Why not?
WHY
WHY
Welcome to the real world, it’s digital.
WHY
WHEN Time flies…
WHEN
WHEN
WHEN
1995 2000 2004 2013
WHEN
WHERE Beyond media…
WHERE
WHERE
Listen and talk to the world, not the press.
WHERE
WHO Who are the players?
WHO
WHO
WHO
Those who care about the stories.
WHO
HOW The major tools…
HOW
HOW
Positioning
HOW
HOW
Content Marketing
HOW
HOW
HOW
HOW
HOW
HOW
Social Media
HOW
HOW
SEO
HOW
HOW
Websites
HOW
HOW
Blogs
HOW
HOW
NEXT What’s the next?
NEXT
NEXT
Screens P.O.E.M. Influencers Fan-women Small but powerful
NEXT
Knowledge is power. Keyword-rich web content. Communicate for the Web 2.0 age.
NEXT
Decision Your primary focus?