on demand v1 webvisions
DESCRIPTION
It used to take days to set up a single day of product usability research. Between the manual labor of finding and qualifying users, organizing the process, and finally moderating and analyzing sessions, it was one of the most time-consuming and expensive tasks in interface development. With the creation of web-based tools for user research, there is now an abundance of ways to quickly observe and gather real-world behavioral data from users. Unfortunately, there is also an abundance of ways to collect garbage. We'll cover a lightning fast overview of the tools and methods that are worthwhile, and the five basic categories all UX research tools fall into.TRANSCRIPT
ON DEMANDUSER RESEARCH
flickr.com/clern
60 YEARS AGOo hai, faye
user researcb tools
20 YEARS AGO
Explode
Some thoughts on analytics
What do helicopters do in action movies?
GunnarCreative director developer UX interaction graphic visual designer product manager CEO IA.
Gunnar’s Boss.He’s always on a plane and loves birds.
Oy Gunnar, I want to save some money on research.
Sure, Boss.
Let’s intercept & observe 10 users live with screen-sharing, and do 10 self-moderated with usertesting.com
Okay, nerd.
PRINCIPLES
2
COMBINEONLINE!METHODS
Or Die
Die?
Seems harsh.
TIME ISEVERYTHING
Since 2007
Can tools make us better researchers?
TITLE TEXT
remoteresear.ch
CATEGORIES
5
Conceptual
For A Long Time
Self-Moderated
Moderated
Web Analytics
Automated Static
Automated Live
Tasks On Concepts
For A Long Time
People Talk To A Machine
Talk To People
Fancy-Ass Analytics
Tasks On Images
Tasks On A Live Site
I.A. & Navigation
For Ad Agencies
Ammunition
Insight
Just Better Analytics
Still More Ammunition
More Ammunition
Conceptual
For A Long Time
Self-Moderated
Moderated
Web Analytics
Automated Static
Automated Live
Deep Behavioral UX
Insight
Opinions
Conceptual
For A Long Time
Self-Moderated
Moderated
Web Analytics
Automated Static
Automated Live
Ad Agencies Love It
Conceptual
For A Long Time
Self-Moderated
Moderated
Web Analytics
Automated Static
Automated Live
Jared Spool Hates It
Conceptual
For A Long Time
Self-Moderated
Moderated
Web Analytics
Automated Static
Automated Live
Jared Spool Hates It
Conceptual
For A Long Time
Self-Moderated
Moderated
Web Analytics
Automated Static
Automated Live
remoteresear.ch
Back to me.
TEXT
PROTOTYPES, WIREFRAMES, SKETCHES?
HECK YES.
60% PROTOTYPE!RESEARCH
10 YEARS244 STUDIES2,915 PARTICIPANTS (MODERATED)165 ORGANIZATIONS22,310 HOURS
SOCIAL IMPACT OF TECHNOLOGY
A DINOSAUR FAMILY EXPLAINS INFORMATION ARCHITECTURE
So Gunnar, how do we recruit for remote studies?
Quickly.
RECRUITING OPTIONS
Grab someone in the hallwayGrab someone who isn’t directly involved in your projectIM your friends for a quick lookPanels and recruiting agenciesReal customers from marketing listsSite intercepts
Realness
RECRUITING OPTIONS
EthnioLinks or house ads to online formsRecruiting agenciesCustomer email listsPanelsCraigslist/online ads
Use Ethnio when
Website or twitter accessSome budgetQuotas are relatively simple
USE FORMS WHEN
You can place a link but not codeLow budgetQuotas are relatively complexOptions:
Google DocsWufoo
CRAIGSLIST
When other methods don’t workNo doughTakes a whileEmbarrassing to admit to your friends
Paying Incentives
Collect minimal personal infoDeliver quicklyAppropriate for location
AutomatedRemote Research Tools
USABILLA
Clicks & QuestionsHeatmapsYou do your own recruiting$49 - $199
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LOOP11 (UN-MODERATED)
TITLE TEXT
TITLE TEXT
WHAT WE USE. A LOT.
• Ethnio + GTM + iShowYouHD
• Usabilla + Loop11 + Usertesting.com
THE FUTURE?
THE FUTURE.
Mobile Remote
Research?
PORTABLE RESEARCH
DUAL LENSSTREAMINGFIELD RESEARCH
• Livestream• Flip Cam RIP• It’s the view
finder, silly• Actual duct
tape
“I PAID TO SEE THE WHOLE ACTOR”
!n.