on credit-building up in e-commerce environment
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On Credit-Building Up in E-Commerce Environment. WANG Guo-An (Andrew) Professor of International Trade Vice Director of International Affairs Office Zhejiang Gongshang University, China Fax: 86-571-28877312 28008050 E-mail: wangguoan @mail.zjgsu.edu.cn - PowerPoint PPT PresentationTRANSCRIPT
阿里巴巴 版权所有
1999-2005
On Credit-Building On Credit-Building Up in Up in
E-Commerce E-Commerce EnvironmentEnvironment
WANG Guo-An (Andrew)WANG Guo-An (Andrew)Professor of International TradeProfessor of International TradeVice Director of International Affairs Office Vice Director of International Affairs Office Zhejiang Gongshang University, ChinaZhejiang Gongshang University, ChinaFax: 86-571-28877312 28008050Fax: 86-571-28877312 28008050E-mail: wangguoanE-mail: [email protected]@mail.zjgsu.edu.cnAlternative e-mail: Alternative e-mail: [email protected]@hzcnc.comwww.zjgsu.edu.cnwww.zjgsu.edu.cnhttp://econet.zjgsu.edu.cn/andrew.wang/index2.htmhttp://econet.zjgsu.edu.cn/andrew.wang/index2.htm
阿里巴巴 版权所有
1999-2005
OutlineOutline
The development of e-commerce in The development of e-commerce in ChinaChina
The flow of information, logistic and The flow of information, logistic and capital in e-commercecapital in e-commerce
The three major barriers in e-The three major barriers in e-commerce developmentcommerce development
Credit-build up in ecommerceCredit-build up in ecommerce
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Three Periods of E-Three Periods of E-commerce Development in commerce Development in
ChinaChina Enlightenment periodEnlightenment period (( 1994--19971994--1997 )) Initial periodInitial period (( 1998--20001998--2000 )) Application and rapid development peApplication and rapid development pe
riod riod (( 2001--now2001--now ))
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Enlightenment periodEnlightenment period (( 1994--19971994--1997)) OnOn April 20, 1994 China was officially recognized as one of the April 20, 1994 China was officially recognized as one of the
Internet members in the world. From the spring of 1995, InterInternet members in the world. From the spring of 1995, Internet services began to be available to the general public in Chinnet services began to be available to the general public in China. In January 1995, a group of young pioneers headed by Mr. a. In January 1995, a group of young pioneers headed by Mr. HE Yi-bing and Mr. Jack MA, the boss of Alibaba.com crashed HE Yi-bing and Mr. Jack MA, the boss of Alibaba.com crashed into this brand-new field.into this brand-new field.
The characteristics of the e-business environmeThe characteristics of the e-business environment for the pioneersnt for the pioneers Few knew the Internet Few knew the Internet Business leaders were very reluctant to spend money on Internet ventures Business leaders were very reluctant to spend money on Internet ventures No laws or rules at all available regarding e-business in ChinaNo laws or rules at all available regarding e-business in China Internet infrastructure was very poor and undevelopedInternet infrastructure was very poor and undeveloped
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Initial stage of e-commerce Initial stage of e-commerce (( 1998--21998--2000000 ))
website + E-mail=E-commercewebsite + E-mail=E-commerce Chinese enterprises seldom renewed their Chinese enterprises seldom renewed their
websites and they hardly checked e-mails.websites and they hardly checked e-mails.
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Application and rapid development period Application and rapid development period (( 2001--now2001--now))
Wide Internet applications in all sectorsWide Internet applications in all sectors after 11 years of development after 11 years of development
Search engine, online education, online banking, Search engine, online education, online banking, online auction, Internet Ads, online news, online online auction, Internet Ads, online news, online VOD services, free and charged email services, SMS,VOD services, free and charged email services, SMS, online recruitment, online information and online online recruitment, online information and online gaming are available. Foreign trade firms, security gaming are available. Foreign trade firms, security companies, financial institutions, airline ticket boocompanies, financial institutions, airline ticket booking, hotel reservations, banking services, colleges king, hotel reservations, banking services, colleges and universities are computerized and they conducand universities are computerized and they conduct much of their day-to-day t much of their day-to-day
business online. business online.
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Chinese e-commerce development Chinese e-commerce development until nowuntil now
Website +e-mail +promotion=e-commWebsite +e-mail +promotion=e-commerceerce
Website +e-mail +promotion +sale onliWebsite +e-mail +promotion +sale online=e-commercene=e-commerce
Website +e-mail +promotion +sale onliWebsite +e-mail +promotion +sale online+ payment online=e-commercene+ payment online=e-commerce
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Fully developed e-Fully developed e-commercecommerce
Website +e-mail+ promotion +sale Website +e-mail+ promotion +sale online +payment online +modern online +payment online +modern logistics=logistics=
e-commercee-commerce
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logistics
““Three flows” in e-Three flows” in e-commercecommerce
capital
information
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What is your greatest concern when yoWhat is your greatest concern when you go shopping online?u go shopping online?
Poor commercial credit and lack of mutual trust The greatest concerns for the Chinese netizens are poor quali
ty of online products, poor after-sales services, poor credit of the producer, unreliable online information, inconvenient payment methods and delayed delivery and lack of a nation-wide credit assessment system has to be set up.
(China Internet Information Center ( (China Internet Information Center ( http://http://www.cnnic.cnwww.cnnic.cn))
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Three major barriers to China’s e-commerce Three major barriers to China’s e-commerce developmentdevelopment
Enterprise Credit Evaluation System
Online PaymentSystem in Banks
Legislation in E-commerce
DevelopmentOf E-commerce
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Credit building up in e-Credit building up in e-commercecommerce
PerfectingEnterprise Credit Evaluation System
Online payment system
Legislation by government
FOR ENTERPRISES
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The importance of commercial The importance of commercial credit onlinecredit online
Zhang Weiying , a professor of Guanghua School of MZhang Weiying , a professor of Guanghua School of Management at Beijing University, argued that the Interanagement at Beijing University, argued that the Internet dramatically decreases the cost of production and net dramatically decreases the cost of production and obtaining business information, but makes the identifobtaining business information, but makes the identification of the reliable information very difficult at the ication of the reliable information very difficult at the same time. So it is urgent to set up an enterprise credisame time. So it is urgent to set up an enterprise credit evaluation system, without which we can not conduct evaluation system, without which we can not conduct e-commerce. E-commerce is based on credit and mut e-commerce. E-commerce is based on credit and mutual trust, without which no transactions can be concltual trust, without which no transactions can be concluded.uded.
Sources: Netizens Storm in 2004——Research report on Chinese Sources: Netizens Storm in 2004——Research report on Chinese NetizensNetizens
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CaseCase:: Establishment of Establishment of Trust PassTrust Pass Commu Community nity
at alibabaat alibaba AV certificationAV certification Transaction behavior valuationTransaction behavior valuation Time accumulationTime accumulation Supervision of e-communitySupervision of e-community Files of Files of Trust PassTrust Pass My Trade ActivityMy Trade Activity Index of Index of Trust PassTrust Pass
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Ways to build up the credit Ways to build up the credit of the enterprise onlineof the enterprise online
Cultivation the fame of the enterprise and Cultivation the fame of the enterprise and the brand namethe brand name
Certification by the third partyCertification by the third party Professional degree of e-commerceProfessional degree of e-commerce Information transparency and opennessInformation transparency and openness Trading maturity Trading maturity Third party payment platformThird party payment platform
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Credit status certification by the third Credit status certification by the third partyparty
E.g. Huaxia, Xinhuaxin, Asian Company Profiles LE.g. Huaxia, Xinhuaxin, Asian Company Profiles Ltd.td.
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Professional degree of e-Professional degree of e-commercecommerce
Construction of the websiteConstruction of the website Providing updated informationProviding updated information Careful attention to enquiries and Careful attention to enquiries and
offers efficientlyoffers efficiently Prompt reply to e-mail messages Prompt reply to e-mail messages Satisfactory after-sale service Satisfactory after-sale service
(return policies)(return policies)
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Information transparency and Information transparency and opennessopenness
Information of the related products: prices, deInformation of the related products: prices, designs, color, models etc..signs, color, models etc..
Information of the related company: business Information of the related company: business license, business scope, history, registered calicense, business scope, history, registered capital etc..pital etc..
Certification of the products and the company:Certification of the products and the company:
ISO9000 (quality)ISO9000 (quality) ISO14000 (environment)ISO14000 (environment)
ISO18000 (safety)ISO18000 (safety) QS ( food quality safety in China ):effective on August 1, 2003, in strict QS ( food quality safety in China ):effective on August 1, 2003, in strict
conformity with those of the USA, EU and Japan.conformity with those of the USA, EU and Japan. SA8000 is compulsory in the USA and it attaches importance to social SA8000 is compulsory in the USA and it attaches importance to social
responsibilities of the enterprises.responsibilities of the enterprises. TL9000 (telecommunication)TL9000 (telecommunication)
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Trading MaturityTrading Maturity
The period of time dealing in the lineThe period of time dealing in the line Customers’ evaluation and Customers’ evaluation and
commentscomments The third party’s evaluationThe third party’s evaluation
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Payment without the third partyPayment without the third party
buyer sellerPay to seller
ship to buyer
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Third Party Payment at ww.taobao.com.cn oThird Party Payment at ww.taobao.com.cn or alipayr alipay
buyer
Third party
seller
2. pay
to th
ird
party
5. Insp
ect t
he goo
ds
and te
ll th
e third
party
to p
ay
3.instruct seller to ship
6. pay to seller4. effect shipment
1.determine the required product
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Establishment of credit and mutual Establishment of credit and mutual trust onlinetrust online
E-business legislature E-business legislature Online payment system among banksOnline payment system among banks Online national enterprises evaluation Online national enterprises evaluation
system system Building up the credit by the Building up the credit by the
enterprise itself is theenterprise itself is the key key
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1999-2005
Thanks for your attentioThanks for your attention !n !
WANG Guo-An (Andrew)WANG Guo-An (Andrew)
Professor of International TradeProfessor of International Trade
Vice Director of International Affairs Office Vice Director of International Affairs Office
Zhejiang Gongshang University, ChinaZhejiang Gongshang University, China
E-mail: E-mail: [email protected]@hzcnc.com
http://econet.zjgsu.edu.cn/andrew.wang/index2.htmhttp://econet.zjgsu.edu.cn/andrew.wang/index2.htm