An Introduction To Data Warehouse

Source: White Paper on Omniture Data Warehouse http://www.omniture.com

Data Warehouse Data Warehouse refers to both the storage of raw,

unprocessed data collected by Omniture and to the custom reports a user can create by filtering data.

Data Warehouse allows:• Creating customized reports with segmented data• Complex data mining queries on historical click-stream

data• Integrating detailed click-stream data feeds with internal

data systems. • Generating targeted re-marketing lists based on specific

segments of visitors' online behaviour

Data Warehouse Features Load Structured Data

Load and analyze any structured data; no pre-aggregation required for analysis.

Analyze by DimensionN-dimensional analysis of data, with the ability to add new dimensions on the fly.

Segment DataUnlimited segmentation and filtering capability to discover meaningful business insights.

Visualize Complex DataPowerful visualization to make complex data and trends easy to understand.

Running a Data Warehouse Report Log in to the Omniture suite To the right of the Genesis tab, click on the down arrows. Select Data Warehouse.

Running a Data Warehouse Report Select the reporting suite. In the Request Name field type the name of the report In the Reporting Date section select the date range either a custom or a preset date

range Select the granularity (Hourly, Daily, Weekly, Monthly, Quarterly and Yearly) In the Choose a Segment Definition Section, click on add new

Add

Name

Date

Granularity

Running a Data Warehouse Report From the Segment Definition Builder box: Give a name for the segment Drag and drop the desired container(s) in the Include or Exclude Tab

Name for the Segment

Drag and drop

Running a Data Warehouse Report From the Segment Definition Builder box: Click on name of the component

Running a Data Warehouse ReportFrom the Segment Definition Builder box: Select all of the rules or any of the rules matches from ‘This Page must match’ In the Include only section set any rules based on the segments Click on Add button Click on OK

Set any of the rule

Add

Click Ok

Running a Data Warehouse Report From the Segment Definition Builder box: Click on Save Segment is ready

Click Save

Running a Data Warehouse Report In the Report Builder section, select the break down and metrics.

Select Break down

Select Metrics

Running a Data Warehouse Report From the Schedule Delivery: Click on Advanced Delivery Options Give the name for report, enter email ids and subject

File Name

Enter email addresses

Running a Data Warehouse Report From Scheduling Options: Select the Delivery Frequency Select the Delivery Options Click on Schedule

Delivery Frequency

Select Schedule

Running a Data Warehouse Report Request the report

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