Produced by OMNIGON / May 2013

ENHANCED DIGITAL EXPERIENCESENGAGING FANS THROUGH

Omnigon is a digital consultancy that specializes in the strategy and execution of solutions for the sports, media and entertainment industries. Engagements include strategy around the development and delivery of large digital systems, the design and deployment of those systems, mobile technologies and consumer-facing product design and delivery.

Omnigon’s team of digital experts provides the digital business strategy to assist our clients in thinking about VG@S�RÌMDDCDC�Ì@MCÌSGDÌGHFG�DMCÌBQD@SHUDÌ@MCÌSDBGMHB@KÌRS@ͶÌSNÌ@BST@KKXÌDWDBTSDÌSGDÌUHRHNM

ABOUT OMNIGON

NEW YORK

New York

240 West 35th Street

16th Flr

New York, NY

TORONTO

Canada

67 Mowat Ave

Suite 238

Toronto, Ontario

KIEV

Ukraine

Pushkinskaya 10a

Office 9

Kiev, Ukraine

Spike Bellator Second ScreenLIVE DATA & VIDEO Challenge

Combine a live event video experience with granular, QD@K�SHLD�ÌDUDMSÌC@S@ÌSNÌBQD@SDÌ@ÌTMHPTDÌͷFGSÌRDBNMCÌscreen experience

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WHAT THE PRODUCT DOES

SPIKE Bellator Second Screen

‘The 4th Judge’ functionality allows the fans an actual VOICEÀINÀTHEIRÀVIEWÀOFÀTHEÀPROGRESSÀOFÀTHEÀ˰GHTÀ

4HREEÀEVENTÀSTATESÀ À0RE ˰GHT�ÀLIVEÀ˰GHTÀANDÀPOST ˰GHT�Àand all state transitions are managed via data feeds

2EALÀTIMEÀ˰GHTÀSTATISTICSÀALLOWÀUSERSÀTOÀSEEÀSTRIKES�ÀSUBMISSIONÀATTEMPTSÀANDÀTAKEDOWNSÀLIVEÀSTREAMINGÀISÀavailable from within the app

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App acts not only as the second screen compliment

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VALUESPIKE Bellator Second Screen

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5

NBA Advanced StatsCOMPARATIVE ANALYTICS Challenge

Take 25 years worth of granular data from an excel macro to a consumer facing product

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WHAT THE PRODUCT DOES

NBA Stats Cube

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Fans want more data – it allows them to

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VALUENBA Stats Cube

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8

Game ConnectSTATS & SOCIAL Challenge

Design an MLB (and now NHL) product that provides a level of statistics and comparative analytics that crushes what they might get on ESPN.com, FoxSports.com, or wherever – hyperLocal theory – in market I should get more.

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WHAT THE PRODUCT DOES

Game Connect

#AREERÀBATTINGÀAVERAGESÀPITCHERÀVS�ÀBATTER

Clutch hitting (average from 7th inning on)

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Baseball Stats / Data

#OMPARATIVEÀANALYTICSÀPLAYERÀVS�ÀPLAYERÀ�SKATERSÀ ÀGOALS�ÀASSISTS�ÀTIMEÀONÀICE�ÀSHOOTINGÀ�

#OMPARATIVEÀANALYTICSÀPLAYERÀVS�ÀPLAYERÀ�GOALIESÀ ÀTOTALÀSHOTSÀAGAINST�ÀSHUTOUTS�WINS�LOSSES�ÀGOALS AGAINSTÀAVERAGE�ÀSAVEÀ�

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Hockey Stats / Data

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Game Connect

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Value

PASSIVE / ACTIVESOCIAL LENSE

View a completely on-topic conversation about the players and teams playing as it evolves in real-time

Add to that conversation from the product

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Qualcomm NASCARCONVERGENCE Alljoyn Technology

Allows mobile device and TV to ‘talk’ 2nd screen and 1st screen converge

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VALUEQualcomm NASCAR

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THANK YOU