omnichannel first steps
TRANSCRIPT
Meet Magento PL 2015
Omnichannelfirststeps
BorysSkraba BoldBrandCommercespzo.o.
Meet Magento PL 2015
Omnichannelisliketeenagers'sex.
Everyoneistalkingaboutit,almost
no-onehaseverdonethis
Meet Magento PL 2015
Obviousforaconsumerbut
Complicatedforacompany
Meet Magento PL 2015
Amultichannelstrategyisaboutmanagingaseriesofseparatetouchpointsthroughvariouschannels
Anomnichannelstrategyisaboutintegratingtouchpointstocreatea
immersive,deviceagnosticexperience
Meet Magento PL 2015
Consumersexperiencethewholebrand,notachannelorindividualtouchpoint
Requiresconsistencyacrossallretailchannels
Enablescustomertostarttheirexperienceviaonechannel/deviceand
continueorfinishviaothers
Meet Magento PL 2015
Classicshoppingfunnelisdying
Meet Magento PL 2015
Whatdoesitmeanforalargeenterprise?
Meet Magento PL 2015
Meet Magento PL 2015
Omnichannel=Omnichangeifyouarenotreadyforahugeorganizationalchangeit'snot
goingtobeasuccess
Meet Magento PL 2015
Omnichannel=Omniengagementofthecompany,including
operations,logistics,finance,marketing,HRdepartments
engagement
Meet Magento PL 2015
Bigchangerequiressmallstepsandaroadmap
Meet Magento PL 2015
Keysuccessfactoristheconceptandconsistency
Meet Magento PL 2015
Omnichanelaproach
• step1-presentproductandpricecoherentlyonlineandoffline,inadeviceagnosticway
• step2-coordinateonline/offlineomnichannelprocessalongtheorganization
• step3-integratesalesexperienceandpromotion
Meet Magento PL 2015
Meet Magento PL 2015
70brick&mortarshops
Eachshophasdifferentpriceand
stocklevels
40,000SKUonline
Over2000000UU/month
Meet Magento PL 2015
ExternalPIM
Click&Collectmodel
Onepaymentgateway
Meet Magento PL 2015
StockupdateAOAP(AsOftenAsPossible)
Meet Magento PL 2015
Meet Magento PL 2015
Meet Magento PL 2015
Approachtouse70websitesforeachB&Mshop
Differentpricesforeachstore
Optiontorestrictaccesstoeachstore
Optionstochangeconfigurationofselectedwebstore
NecessitytoextendMagentostandardfeatures
Meet Magento PL 2015
MagentoEnterpeiseArchitecture
VarnishloadballancerNginx+Php-fpmFullPageCacheRedisCache
Meet Magento PL 2015
3,200.000-productpages,
3,200.000-pricepositions,updatedevery20minutes,
800.000-pagesserveddaily,
46.000-SKUs,
2.000-categories,
1.700-attributes,
1.000-attributessets,
71-Magentowebsites
Meet Magento PL 2015
GoogleSearchApplianceintegratedwithMagentoEnterprise
Meet Magento PL 2015
Omnichannel=omniCHANGE
Meet Magento PL 2015
Omnichanelaproach
• step1-presentproductandpricecoherentlyonlineandoffline,inadeviceagnosticway
• step2-coordinateonline/offlineomnichannelprocessalongtheorganization
• step3-integratesalesexperienceandpromotion
