omni transit
DESCRIPTION
CCA Fall 2013 - Advanced Topic Studio: 3D + IxD Design Research, Storyboarding, 3D Rendering, Prototyping, BrandingTRANSCRIPT
friendly transit experience for the elderly
Yu-Wen (Mark) Liang
3D-IX Studio
2013.12.12
3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 2
For elderly people, public transportation is their main
way of traveling in the city. But there are still lots of
frustrations…waiting for bus is frustrating, trying to
understand the map is frustrating, not knowing which
bus can take me home is frustrating.
3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 3
What if there’s an easy way to get
transit information you need
while you are on the streets?
W H AT I F
3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 4
R E S E A R C H
“I never understand the map, I use audio
guide to help me.”L I N D A
“Getting around the city is like gambling
to us. I have to memorize all the directions.”S H I N
“I take MUNI a lot, but sometimes I got off
at the wrong stop…”E I L E E N
3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 5
I N S I G H T S
Elderly people desire a friendly transit experience that provides
them customized information and simplifies the complex steps
of finding directions.
Instead of overwhelming the elderly people, the system should
sprinkle encouragement for them to feel more comfortable using
the public transportation.
3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 6
How might we provide a friendly transit
experience for the elderly?
G O A L
3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 7
D E S I G N P R I N C I P L E S
intuitiveCan quickly learn
how it works
Implement the elements
they already used to
intimateKeep as a personal
belonging
Introduce personal
assistance for the needs
informativeUpdate to useful
information
Provide important
information around them
3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 8
friendly transit system for the elderly
3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 9
C O N C E P T
Omni Card
Omni Stop
3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 10
C O N C E P T
3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 11
D E TA I L S
Display shows your
list of places
Push button to
switch places
intuitive intimate informative
3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 12
D E TA I L S
Interactive map
display
RFID communicate
with your card
intuitive intimate informative
3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 13
D E TA I L S
intuitive intimate informative
Vibration and
display reminder
LEDs light up as
proof of payment
3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 14
E C O S Y S T E M
3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 15
W H Y O M N I ?
Omni stands for all places and all knowing.
3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 Appendix
Technology Details
Omni card + Omni Stop
3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 17
C A R DOmni Card
• 14-segement display
• Push button
• LED light
• Bluetooth
• RFID
3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 18
D I A G R A M
LED display
Battery
BluetoothModule
Main circuit board
VibrationMotor
PushButton
LEDs
RFID
3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 19
C O N C E P TOmni Stop
3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 20
S T O POmni Stop
Color-coded
waiting time
Touch screen
display
Omni Card
Reader
3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 21
S T O POmni Stop
Color-coded stops help
distinguish bus direction.
Bus lines
MUNI Bus routes
3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 Appendix
• Color-coded stops help
distinguish bus direction.
• Large texts showing the
bus lines and ETA,
• Color-coded waiting time.
• Touch screen display.
Omni Bus Stop
3D-IX Studio // Yu-Wen (Mark) Liang 12/12/13 Appendix
Screen Positioning
http://www.tiresias.org/research/reports/national_smart_card_project.htm